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The Emergence of the Teenager (Caggia Social Studies)

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The Emergence of the Teenager
Life after World War II brought changes in the family. For the first time, the teenage
years were recognized as an important and unique developmental stage between
childhood and adulthood. The booming postwar economy made it possible for
teenagers to stay in school instead of working to help support their families, and
allowed their parents to give them generous allowances. American business, partic-
ularly the music and movie industries, rushed to court this new consumer group.
TEENS AS CONSUMERS
Comic books, pimple creams,
and soft drinks were just a
few of the products aimed at
teenagers with money to
spend.
▼
Image not available
for use on CD-ROM.
Please refer to the
image in the textbook.
p0864-865aspe-0727dl 10/17/02 9:16 AM Page 864
Page 1 of 2
ROCKING TO A NEW BEAT
Teenagers seeking a collective identity
found it in rock ‘n’ roll, a fresh form of
music that delighted teenagers and
enraged their parents. Dick Clark’s
American Bandstand (shown at left)
showcased young performers playing
music ranging from doo-wop (shown
above) to hard-driving rhythm and blues.
The songs they sang underscored
themes of alienation and heartbreak.
▼
FILE
DATA
DATA
THE TEEN MOVIE SCENE
Teenagers with money in their pockets often found them-
selves at the movies. Hollywood responded by producing
films especially for teens. Rebel Without a Cause (1955)
told the story of a troubled youth driven by anger and fear.
It starred teen heart-throbs James Dean and Natalie Wood.
U.S. School Enrollments,
1950–1990
Teenagers and Employment,
1950–1990
Thousands of TeenagersMillions of Teenagers
Source: Statistical Abstract of the United States, 1995
Source: Statistical Abstract of the United States, 1995
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
1950 1990
1950 19901960 1970 1980
1960 1970 1980
6
5
4
3
2
Elementary High School College
Males 16–19 years Females 16–19 years
THINKING CRITICALLY
THINKING CRITICALLY
CONNECT TO HISTORY
1. Interpreting Data
What were some causes of the boom-
ing teenage market in the 1950s? To answer the ques-
tion, review the entire feature, including the Data File.
SEE SKILLBUILDER HANDBOOK, PAGE R28.
CONNECT TO TODAY
2. Analyzing Movies Today
What types of movies do
American studios make for the teenage market today?
How do these movies differ from those of the 1950s?
IRESEARCH LINKS
CLASSZONE.COM
TEENAGE TIDBITS
• A Life magazine survey showed that, during the
1950s, teens spent $20 million on lipstick alone.
• In 1956, a total of 42,000 drive-in movie
theaters—heavily frequented by teenagers—took in
one-quarter of the year’s total box-office receipts.
• College enrollments more than doubled between
1946 and 1960.
• A weekly credit payment for a record player was $1.
The Postwar Boom 865
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