COMMUNICATIONS AND PR ADVISER
This role description covers all Communications and PR Adviser specialisms and related roles.
Who can do this role?
Communications and PR Advisers can be any adult over 18 years old. They should already be, or be
willing to become, a member of Girlguiding.
Do I need a qualication?
You don’t need a specic qualication to become an Adviser and you will be provided with training on a
particular subject depending on your specialism.
What is the purpose of this role?
An Adviser is a specialist in a particular eld of the guiding programme. An Adviser will advise, motivate
and communicate information about the specialism to the Division, County or Country/Region Team and
other guiding members, giving more girls and volunteers ways to access opportunities for development,
challenge and adventure.
Advisers are often responsible for helping to create opportunities for events and take an active part in
the wider team. As an Adviser, you will attend meetings and have regular contact with other Advisers,
teams at other levels and Leaders.
Communications and PR Advisers give advice to the team on issues around promoting guiding in local
media, using promotional materials and developing external relationships. Advisers are responsible for
maintaining communications with the central PR Team at HQ, and for supporting other Communications
and PR Advisers in their Country/Region or County.
What will I do in the role?
The list below outlines the general responsibilities of an Adviser, but you will be working within a wider
team and responsibilities may vary with the different Adviser specialisms.
zz Provide ongoing support to the Country/Region, County or Division by giving advice and answering
specic queries, often by email.
zz Demonstrate a working knowledge of and enthusiasm for your specialism.
zz Become an expert in your specialism, use your knowledge to solve problems and promote the
advantages of your area of the guiding programme.
zz Attend level-specic meetings and events as appropriate.
zz Administer any applicable training or qualications in your area of responsibility.
zz Keep up to date with new resources and programme initiatives, and use and cascade information as
appropriate, communicating to all relevant stakeholders.
zz Complete relevant training for the role and ensure the wider team’s skills are up to date.
zz Manage a local budget, liaising with the level Treasurer and Commissioner as necessary.
zz Act as main point of contact for media enquiries in your area.
zz Act as main point of contact for PR, marketing, digital advocacy and fundraising support and advice.
zz Promote and protect Girlguiding’s external reputation, escalating potential crisis situations to the
national PR Team.
zz Act as main point of contact for the national PR Team and Country/Region communications team.
Being part of your local guiding area
zz Be part of a local Girlguiding community, by attending local team meetings and maintaining a good
relationship with other volunteers.
zz Develop and maintain clear communications with the local Commissioner and relevant
zz Maintain clear channels of communication with other members within your designated area.
© Girlguiding 2017 www.girlguiding.org.uk Volunteer Role Description
Communications and PR Adviser