Video Creative Brief 2
6. How will the video be deployed?
Will the video be embedded on your website, used in an email campaign, or shown at
a tradeshow? Will the video be hosted by you, YouTube, or another third party?
7. What available resources can you leverage?
Do you already have videos that can be repurposed? Something that can become a
script? Brand and logo creative guidelines? This could also include locations where
you may be able to shoot the video. If you are thinking about doing the video in-house,
do you have the appropriate gear?
8. What’s the context or emotional goal for the project or event?
What is the bigger picture for why you are considering this video project?
9. Who on sta can you count on?
Do you have someone on sta who already knows how to use the editing software,
or will you need to learn as you go? Do you have any employees who are “good”
or “great” on camera? Or who could do voiceover? At Act-On, in addition to my
videography background, we also have talented copywriters and graphic designers
who can lend their skills to a video project.