How to use your content
planner
Get organised, plan ahead, reect on your growth and
eradicate any creative blocks with this social media calendar.
This tool will save time, maintain momentum, and make sure
every post conveys your brand story.
Think of this as your ‘swipe le’ for all things social media – the
number of posts, the three Es, key dates, upcoming events, and
a bird’s eye view of what’s coming up (and what you’ve already
shared). Instead of saving content ideas in your iPhone Notes
app and adding key dates in your calendar, compile it all in the
one place. Here!
Next Steps
• Decide if you’ll use this planner digitally or print it out
• Sit this alongside the Zinzino Social Selling Guide to access
the insights.
• Set aside time each week to prepare your posts for the
following month (so you’re always ahead). Fill in your
statistics in the monthly report to discover what type of
posts are getting the most engagement. How can you do
more of this, next month?
• Keep your brand story front of mind, so you weave these
elements into all communications.
Crafting Your
Content
Key Themes:
Key Themes:
Characteristics:
Brand Story:
Hashtags:
