Is my Marketing important to the customer? Is it about my Customer, not me or
my business? Look at your marketing through the lens of your customer's eyes.
#3 Clarity
Is my Marketing based on my mind, my assumptions, my past experience, or my
unconscious bias? Which customers or prospects can I get feedback from?
Have I asked my prospects, customers, and sales teams for feedback? Ie. Why did
you buy from us? What almost stopped you from choosing us? Why didn’t you
buy from us? What value are you expecting to deliver? In your own words, what
do you think you bought?
4MarleyNonami.com
#4 Online Credibility
Am I dominating my marketing online? Are my competitors following what I am
doing? Am I leading or following online trends in the market?
What can I do better so Google better understands me, my business, or the type
of customers I serve?
When searching for my brand, problem, or solution, do I have plenty of social
proof on the first page of Google? If not, how can I improve that?
Do I have insight into what Marketing efforts are generating leads and sales
today? What can I start measuring ASAP to get this data and insight?
#5 Insights & Data
Do I know where we are wasting time, money and energy with our Marketing?
Am I clear on how my customers and prospects want to do business with me?
Do I know my customer's problem and pain better than they do?
#6 Maximize My Revenue Potential
Do I offer multiple tiers to give customers an opportunity to spend more with me
on a more frequent basis or for a longer period of time?
Do I know what additional pains or problems I can solve?
Do I know what my customers want to spend more money on with me?
Do I have partnerships in place that can help me reach more customers by
adding value to a complimentary service provided by another company?
How can I connect with one person that has access to my market and provide my
product of service to their customers? (ie Network Effect - Sell to 1 that has access
to many)
