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Communicating and Connecting With Social Media © 2011 Solution Tree Press • solution-tree.com
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School Communication Survey
This survey is designed to collect information from parents, students, and other interested stake-
holders about our school’s communication patterns.
Please circle your role in our community : Parent Student Other stakeholder
page 1 of 2
Background Information
Please circle the number that best describes your own communication patterns.
Never Sometimes Always
1. I read the local community newspaper.
1 2 3
2. I watch community programming on local access television.
1 2 3
3. I use texting, instant messaging, or both to communicate with
family, friends, and colleagues.
1 2 3
4. When they’re available, I watch digital videos posted online.
1 2 3
5. I access the Internet from a mobile device—such as a cell phone,
iPad, iPod touch, or gaming device.
1 2 3
6. I spend time networking with friends and family on Facebook.
1 2 3
7 . I spend time interacting with businesses and community groups
on Facebook.
1 2 3
8. I spend time networking with friends and family on Twitter.
1 2 3
9. I spend time following the updates of business and community
groups on Twitter.
1 2 3
10. I struggle to keep up with the important messages in my life.
1 2 3
School Communication Questions
Please circle the number that indicates the extent to which you agree or disagree with the following statements concerning our
school’s communication patterns. Then, indicate how important each expectation is to you.
Message Delivery and Engagement
Disagree Neutral Agree
Not
Important
Somewhat
Important
Very
Important
1. Our school communicates important
information—openings, closings, and
schedules—in a timely and eective
manner.
1 2 3 1 2 3
2. Our school regularly communicates
student successes including academic
achievements, athletic results, and visual/
performing arts accomplishments.
1 2 3 1 2 3
3. Our school markets itself well by publicly
sharing interesting course oerings and
after-school clubs.
1 2 3 1 2 3
4. Our school regularly shares news about
the qualifications and accomplishments
of its teachers.
1 2 3 1 2 3
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Communicating and Connecting With Social Media © 2011 Solution Tree Press • solution-tree.com
Visit go.solution-tree.com/technology to download this page.
Transparency and Interaction
Disagree Neutral Agree
Not
Important
Somewhat
Important
Very
Important
1. I expect the organizations in my life—
businesses, schools, and religious and
community groups—to publicly interact
with their members.
1 2 3 1 2 3
2. I value organizations—businesses,
schools, and religious and community
groups—that are responsive, publicly col-
lecting feedback and openly responding
to concerns.
1 2 3 1 2 3
3. I am aware of the eorts that our school
makes to collect and to act on feedback
from our community.
1 2 3 1 2 3
4. I am satisfied with the eorts that our
school makes to collect and to act on
feedback from our community.
1 2 3 1 2 3
5. Our school respects and values dissent-
ing opinions.
1 2 3 1 2 3
6. Our school is open and honest in its deal-
ings with stakeholders.
1 2 3 1 2 3
7. I would interact with our school more
often if it used social media services like
Facebook and Twitter.
1 2 3 1 2 3
page 2 of 2
5. I can receive messages from our school
in a variety of dierent ways—through
my cell phone or mobile device, in print,
or from my computer.
1 2 3 1 2 3
6. Our school’s website is an engaging
destination that I always look forward to
exploring.
1 2 3 1 2 3
7. I would like to see more photos and vid-
eos of school happenings shared on our
school’s website.
1 2 3 1 2 3
8. I am satisfied with the way I’m currently
receiving messages from our school.
1 2 3 1 2 3
9. The messages our school shares regularly
catch my attention and stand out from the
messages shared by the other organiza-
tions—businesses, community groups, and
workplaces—in my life.
1 2 3 1 2 3
10. Our schools messages leave me con-
dent and proud to live in this community.
1 2 3 1 2 3
Message Delivery and Engagement
Disagree Neutral Agree
Not
Important
Somewhat
Important
Very
Important