Sales Plan
Name: Date:
Title:
Main Business Address:
Postal Address:
ABN:
ACN:
2
Summary of the Business’s Target Market Segments
Factors Affecting the Future Sales, Learned Through Market Research
3
Present Market Position Including any Strengths, Weaknesses or Threats
SWOT
4
Competitors’ SWOT
Impact of Current or Anticipated Marketing Conditions
5
The Results You Expect Your Marketing To Achieve
Assumptions
6
Sales History
Product or Product Line:
Time Period Sales
Product or Product Line:
Time Period Sales
7
Product or Product Line:
Time Period Sales
Product or Product Line:
Time Period Sales
8
Sales Forecasts
Product or Product Line:
Month Sales
July
August
September
October
November
December
January
February
March
April
May
June
9
Product or Product Line:
Month Sales
July
August
September
October
November
December
January
February
March
April
May
June
10
Product or Product Line:
Month Sales
July
August
September
October
November
December
January
February
March
April
May
June
11
Market Segment:
Month Sales
July
August
September
October
November
December
January
February
March
April
May
June
12
Market Segment:
Month Sales
July
August
September
October
November
December
January
February
March
April
May
June
13
Sales Targets
Strategies, Tactics and Measures of Achievement
14
Strategies and Tactics
Strategy Tactics
Attracting new
clients in a
particular market
segment
Getting your
existing clients to
buy more and more
frequently
Improving your
profit margin
Retaining your
existing clients
15
Measures of Achievement
Action Plan for Meeting Your Sales Targets
Action Person Responsible Cost When
16
Budget Allocation
Communicate and Carry Out the Plan
17
Monitor Progress
Adjust the Plan
18
Monitor changes
Evaluate Effectiveness