SOCIALCURATOR
BOGO Issue
SLAYING SOCIAL
A Guide to Uplevel Your Online Marketing
02 SOCIAL CURATOR
The time has come.
It’s time to do something wild and crazy in your business.
It’s time to boldly and unapologetically proclaim that
2020 is your year.
Are you willing to seize this opportunity?
Get ready, because Social Curator is going to take you on
a journey - with the goal of DOUBLING your business using
social media! You can think of this issue as the “how to” for
your path to success.
Feel free to revisit this guide as often as you need to
remind you of the basics and foundation that will help
make this goal attainable, which is broken down into three
parts:
1 Customer
2 Content
3 Consistency
YOUR
TIME
IS NOW
In order to help you get the most out of this Action Plan, here’s a
preview of the homework based on your Social Curator Stage that
will help put these lessons into practice. Take this quiz 

Identify your ideal
client/customer.
Determine your
9-12 caption
categories and
photo topics.
Have your team
review your
caption categories
and photo topics to
ensure the content
being created is
what your ideal
client/customer is
most interested in
seeing from you
right now.
Establish how
often you’ll show
up on your social
platforms each
week.
Plan your social
content for the next
month based on
upcoming events to

gaps.
ACTION STEP BY STAGE
GO
GETTER
RISING
STAR
CONTENT
CREATOR
SOCIAL
AUTHORITY
INDUSTRY
EXPERT
socialcurator.com 03

The previous year, I dropped out of Law School so I could be with my mom while
she battled a relapse of brain cancer. We then planned a wedding in three short
months so my mom could walk me down the aisle. Having no idea what the future
held, but realizing that life was short, I decided that I wanted to be a photographer.
The results were not pretty. In fact, I’d go as far as saying they were ugly.


Two words: Social Media.
I knew I wasn’t the smartest, most talented, cutest, or richest photographer out
there. But I knew how to consistently create content for my ideal customer
better than my competition, and social media empowered me to do that.

             
      
seemingly impossible goals too.
You can do it, and here are the three focal points that will help you reach those
extraordinary heights:
The 3 Cs of Growth
04 SOCIAL CURATOR
2 /
CONTE NT
So many people are constantly battling with their social media
accounts. They don’t know what to post or what to say, and they
quickly adopt the mindset that there isn’t enough time to make it
all come together.

But here’s the thing: that mindset doesn’t pay your bills.
Getting people’s attention by offering the  that your
business provides for them is what makes you money.
In order to market your business on social media, you must
post CONTENT. That’s why we’ve provided a framework to help
you come up with a system that works for your business so you
continue to show up day after day.
You can watch this video on how to easily plan, create, and
schedule content by pairing the following:
Ca
ption Categories: Topics that empower you to talk about
your business without having to sell your business.
Social Curator provides monthly caption templates for 7
categories that we suggest you start out with. Then, come
up with your own 2-5 categories to reach a total of 9-12
caption categories.
Photo Topics: Images that you regularly incorporate on
social media to give an inside look at your business.
We recommend using 9-12 photo topics for your business.
These photos can go along with any of the content categories
that you’ve determined for your business.
Why are the magic numbers 9-12? Because that’s how many
          
start looking through photos. With 9-12 categories and topics,
you’re ensuring that your audience sees a variety of content,
which will keep them interested.
          
workbook, located in the extra section of the issue, where I
explain how to market your business using caption categories
and photo topics to keep your social media content engaging,
interesting, and personalized. When people resonate with your
content, they are more inclined to speak to you, so its important
that you put out what you want to attract.
1 /
C U STOM E R
It’s been said before, but it’s worth repeating: when
you speak to everyone, inevitably, no one thinks you’re
speaking to them. In other words, when you try to appeal
to all, you stick out to none.
That’s why its so important to know who you’re
intending to reach when you market your business on

WHO you’re speaking to.
By speaking to one, you will attract many.
Two of the goodies provided in the extra section of this
issue are a podcast episode and workbook that go hand-
in-hand to help you get clear on three key factors so you

You can listen to this podcast for further context, but
the root of what youll be doing is identifying:
Wh
o you serve


socialcurator.com 05
We challenge you to use this framework to create a system
that makes sense for you and your business. Set aside time each
week to plan for the week ahead. This will help you see what
photo props you might need, when you might need someone to
take a photo of you, or even when you can take some behind-the-
scenes footage that will be perfect for a Story.
It’s all about having a plan and being able to adjust as life and
business unfolds. By creating your posting schedule, you’re
setting yourself up for social media marketing success because
having a plan to execute on is half the battle!
The Social Curator team and I hope that the planner on the
next page helps you get focused and clear so you can take the next
steps to creating and posting consistent content on social media

If you have any questions or need any help, we encourage you
to head to the Social Curator Facebook Community where you

3 /
CONSISTENCY
Showing up on social media is hard work, there’s no
doubt about that.

Social media is FREE marketing for your business, so
to make the most of this opportunity, you must show up
consistently.
Make a commitment to consistently show up on social
media a certain number of times each week .
Next, use the following tips, as well as the social planner
on the next page, to help you map out your content.
How to plan posts to help you show up consistently:
1 Plan one week at a time: When just starting out,
resist the temptation to plan the whole month at
one time. Instead, start with just one week. Once you
have a sense of the captions you need to modify (or
 and the photos you need to use, then
plan the following week in the same manner.
2   : Plan for upcoming events
that you anticipate 
. This will give
you a starting point for content.
3 Fill in the gaps: Use your caption categories and
           
number of times you’ve committed to posting each
week.
 SOCIAL CURATOR
Content Planner
MONDAY
/
Event OR Caption category:
Photo topic:
THURSDAY
/
Event OR Caption category:
Photo topic:
SUNDAY
/
Event OR Caption category:
Photo topic:
NOTES
TUESDAY
/
Event OR Caption category:
Photo topic:
FRIDAY
/
Event OR Caption category:
Photo topic:
WEDNESDAY
/
Event OR Caption category:
Photo topic:
SATURDAY
/
Event OR Caption category:
Photo topic:
socialcurator.com 07
12/25
12/12
HERE’S TO US, CRAZY ONES, US WHO BELIEVE OUR
DREAM IS WITHIN REACH. THE WILD ONES WHO BELIEVE
PASSION+PURPOSE ARE SYNONYMOUS. WE PICK UP OUR
PENS TO WRITE, OUR BRUSHES TO PAINT, OUR CAMERAS TO
DOCUMENT, OUR PHONES TO POST. WE PUSH BEYOND OUR
FEARS, DOUBTS, AND THOSE WHO NAYSAY. WE FIND THE
SMALLEST BIT OF HOPE AND CLING TO IT FOR DEAR LIFE,
WILLING IT TO PUSH US TO FUTURE SUCCESS. ON DAYS WHEN
THE ODDS ARE STACKED AGAINST US, THE SUN DOESN’T
SHINE, AND WE CAN’T FIND A SINGLE PAIR OF MATCHING
SOCKS, WE PUSH FORWARD. WE HAVE THE AUDACITY TO
DREAM BEYOND THE PARAMETERS SET BEFORE US, AND HELP
OTHERS ALONG THE WAY. WE KNOW WE WILL GO FARTHER
WITH A GROUP OF WILD DREAMERS AT OUR SIDES, THAN
MAKING THE LONG WALK ALONE. WE POUR INTO OTHERS
JUST AS MUCH AS OURSELVES, UNDERSTANDING OUR GIFTS
ARE MEANT TO BE SHARED, NOT HOARDED. EACH DAY WE
RISE AND TELL THE UNIVERSE, “THANK YOU, I’M HERE TO
CREATE, HERE TO SHARE MY VOICE WITH THE WORLD.”
WE ARE SOCIAL CURATORS.
WWW.SOCIALCURATOR.COM
SOCIALCURATOR
socialcurator.com

CONTRIBUTORS
Jasmine Star
 Jess Frank & Niki Meadows
Eva Muserelli
 Alyssa Yuhas
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