So many people are constantly battling with their social media
accounts. They don’t know what to post or what to say, and they
quickly adopt the mindset that there isn’t enough time to make it
all come together.
But here’s the thing: that mindset doesn’t pay your bills.
Getting people’s attention by offering the that your
business provides for them is what makes you money.
In order to market your business on social media, you must
post CONTENT. That’s why we’ve provided a framework to help
you come up with a system that works for your business so you
continue to show up day after day.
You can watch this video on how to easily plan, create, and
schedule content by pairing the following:
ption Categories: Topics that empower you to talk about
your business without having to sell your business.
Social Curator provides monthly caption templates for 7
categories that we suggest you start out with. Then, come
up with your own 2-5 categories to reach a total of 9-12
Photo Topics: Images that you regularly incorporate on
social media to give an inside look at your business.
We recommend using 9-12 photo topics for your business.
These photos can go along with any of the content categories
that you’ve determined for your business.
Why are the magic numbers 9-12? Because that’s how many
start looking through photos. With 9-12 categories and topics,
you’re ensuring that your audience sees a variety of content,
which will keep them interested.
workbook, located in the extra section of the issue, where I
explain how to market your business using caption categories
and photo topics to keep your social media content engaging,
interesting, and personalized. When people resonate with your
content, they are more inclined to speak to you, so it’s important
that you put out what you want to attract.
C U STOM E R
It’s been said before, but it’s worth repeating: when
you speak to everyone, inevitably, no one thinks you’re
speaking to them. In other words, when you try to appeal
to all, you stick out to none.
That’s why it’s so important to know who you’re
intending to reach when you market your business on
WHO you’re speaking to.
By speaking to one, you will attract many.
Two of the goodies provided in the extra section of this
issue are a podcast episode and workbook that go hand-
in-hand to help you get clear on three key factors so you
You can listen to this podcast for further context, but
the root of what you’ll be doing is identifying:
o you serve