Tradename/Trademark Registration Instructions
The name of a business, product, label, logo, or form of advertisement, are some examples of items that may be registered with the
Wisconsin Department of Financial Institutions. The registration is not required, but is a good way to notify the public of the use of a
certain name or mark. Search the internet and our website https://dccs.wdfi.org
, to be sure that the name you intend to register is not
already in use.
1. Check the appropriate box to indicate if this is a new registration or a renewal of an unexpired tradename/trademark.
Renewals: If this is a renewal, enter the Registration ID of the previously filed application. You can find this
number when you search for your Tradename/Trademark on our website https://dccs.wdfi.org. If you cannot
find the number, you may leave this field blank.
2. Enter the name of the applicant (sole proprietor, corporation, LLC, partnership, etc.) that is registering the
Tradename/Trademark. Example: John Johnson (Sole Proprietor) or Smith & Roberts (Partnership)
3. Enter the business address of the applicant registering the Tradename/Trademark.
4. Optional - Enter the Certificate email address and/or phone number. If you want the Certificate mailed, leave #4 blank.
5. Optional - If the certificate should be mailed to a location that is different from the business address in #3, enter the mailing
6. Enter the Tradename you will be operating under OR a description of the design of the Trademark you want to register.
a. If the name entered on line 6 has an entity ending (Company, Co., Limited, Ltd., Corp., Inc., LLC, LLP, etc.), the
name on line 6 must be the same as line 2.
b. If a design is being registered, a written description must be entered and a sample of the design must be included.
Describe, using detailed language, so that a person would be able to get a good image of the design without
actually seeing the design.
c. A separate application and $15 fee are required for each Tradename/Trademark registered or renewed.
7. Enter the date of first use of the Tradename or Trademark. Future dates are only allowed up to 30 days into the future.
8. Enter the classification code and abbreviated classification name. A complete list is found
10. Medical Device
19. Building supplies
20. Furniture and Materials
21. Household utensils
22. Rope and Canvass
26. Lace and decorations
29. Meat, Dairy, Preserves
30. Coffee and Baking Goods
32. Beverages and Beer
33. Liquor and Wine
34. Tobacco goods
35. Advertising and Business Management
36. Insurance and Financial Services
37. Construction Services
39. Transport Services
40. Material Finishing
41. Educational Services
42. Technology Services
43. Food Service
44. Medical Services
9. Sign ONLY in the presence of a notary. Print your name and title, in relation to the business.
10. A Notary must complete this section in its entirety.
11. Provide the contact information for the person who will respond to correspondence regarding this registration.
12. The filing fee is $15 for each Tradename/Trademark registered and is payable to WDFI. The registration expires after
10 years unless cancelled and may be renewed up to six months before the date of expiration.
13. If applying for multiple Tradenames/Trademarks, submit a separate application for each Tradename/Trademark. The fee is
$15 per application. One combined payment for multiple applications is acceptable.
14. When the application is processed, a Tradename/Trademark Certificate and confirmation will be emailed or mailed and the
information will be posted on our website https://dccs.wdfi.org
Email: DFI-Trademark@dfi.wisconsin.gov Phone: 608-266-8915
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