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5a Strategic moves
Make yourself a timetable that includes all elements of the process, and
think about what you’ll need to pull together. Make sure you have the
latest version of any forms that are required (see Promotion application
checklist), and that you’ve contacted relevant people.
If you need to be available for a meeting as part of the selection process,
block out the time in advance to avoid double-booking.
If your University is running events for people seeking promotion, pencil
these into your calendar as well. It can’t hurt to be seen at these, and
some are actually quite valuable in terms of tips and contacts.
Next, get your strategy going. The following section includes tips that
may give your application a boost.
5 Applying for promotion
International exposure: If you have few chances to shine in
your current role (for example, if you’ve been stuck in a series of
revolving Researcher posts, or with a massive undergraduate
teaching load), consider what you can do to change the
situation. An Erasmus transfer can be a quick and easy way to
add the cachet of international experience to your CV, while a
longer overseas or industry secondment could do even more.
But don’t just disappear—send back regular updates on what
you’re learning and how it will be relevant when you return.
Make sure these go straight to your Head of Department and
key colleagues. And then follow through on your promises
when you retu
rn.
Interdisciplinary and other cooperative work: Most
universities look very favourably on academics who are good
at making links with others. This can be in the form of setting
up interdisciplinary courses or research projects, or other
activities that link your area or department with partners
within or without the university.
It can be as simple as inviting colleagues from outside
your department who do work on related themes to join
your research group or centre, or as major as undertaking
research projects with outside partners from industry or other
universities. In a networked culture, these links look good.
Tactical role-playing: Taking on a high-profile role in the year you plan to
apply for promotion is another time-honoured tip. It shows willingness to
work harder, and that’s what they want to see.
Nurture your referees: Pay extra special attention to anyone who will
be required to submit a report or reference on your behalf to the advisory
panel or selection committee. Typically this is done by your Head of
Department, but other references may be required as well. Some senior
academics are hands-on and will write the report themselves, others will
rely on the advice of one or two trusted colleagues who are mo
re likely
to know junior sta members well. Find out what the situation is where
you are, and make sure relevant individuals have accurate and complete
information about just how valuable you have been to the department.
Mind the gaps: If there’s something missing in your career trajectory to
date, think about why that is and how you can present this omission in its
best light. Perhaps caring responsibilities (part-time working for a number
of years, maternity or paternity leave) have put you at a disadvantage. Illness
or disability may have limited certain kinds of activities. It could be that
thanks to a large research grant,
you’ve been required to devote more time
to research than to teaching. It’s better to give a positive explanation than to
leave the committee guessing. Make sure you segue straight from this into
talking about all the fantastic things that you have achieved, of course.
Social networking: Find out about and use any social networking tools
that can enhance your profile. These can be internal or external systems.
Start by making sure your ocial sta profile is accurate, complete, and
doesn’t feature an ancient or mug-shot-quality photo. But also take
advantage of anything your employer provides that could
raise your profile
internally. For example, the University of Bristol requires sta to build a
research profile using the Pure system, which is accessed by HR during the
promotions process.
External tools such as Academia.edu, ResearchGate.net, and LinkedIn are
also important—as is setting up a Google+ profile) and linking this to your
ocial University profile and other online sources of information. Why
a Google+ profile? Because being Google’s own creation, anything in it
comes up higher in Google searches. And yes, members of the promotions
committee may Google you at some point. More tips can be found in th
is
article about creating an academic profile online.
Finally, make sure you’ve set privacy settings carefully on social networking
tools like Facebook, to avoid any drunken pratfalls from your student days
becoming part of the discussion.