BUSINESS
GOALS
FINANCIAL
Product and process indicators including product health and schedule variances.
THE BALANCED PRODUCT SCORECARD
The desired business benefits
the product should create;
prioritised and measurable.
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CUSTOMER
PRODUCT AND PROCESS PEOPLE
People indicators, like team motivation and stakeholder engagement.
The relevant financial indicators, for instance, revenue, cost, profit. The relevant customer indicators, such as market share, adoption rate, referrals.
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