Annual Program Review Update
Submitted 26 November, 2018
Kaua`i Community College
Annual Program Review Update (APRU) for
Marketing Department
At a minimum, each program or unit Annual Program Review Update shall include measures
described in UHCCP 5.202. Additional measures may also be used for program or unit
assessment.
Program or Unit Mission Statement
Promote public awareness and understanding of the College, its programs, policies and services
with internal and external constituencies including prospective students, news media,
community, current students, faculty and staff.
Part I. Program Description
Date of Last
Comprehensive
Review
N/A
Date Website Last
Reviewed/Updated
Newly Designed
Target Student
Population
High School Students
Adult Learners
External Factor(s)
that Affected the
Program or Unit
Addition of full-time Webmaster
Active Participation of Marketing Committee Members
Benefits of long-term student workers
Low Unemployment rates
Part II. Analysis of Quantitative Indicators
Table 1.
1
2017-2018
2018-2019
2019-2020
2020-2021
DEMAND
1
# website queries
N/A
No data until
Fall 2018
2
# Adult Learner Contacts (Requested)
3
3
# Adult Learner Contacts (Initiated)
36
4
# High School Contacts (Requested)
College Fair attendees
970
650
1
Annual Program Review Update
Submitted 26 November, 2018
Table 1. (cont)
2017-2018
2018-2019
2019-2020
2020-2021
# Outreach Activities (Requested)
5
# Outreach Activities (Initiated)
11
# Marketing Requests
16
Graphic Designs created
114
Printing
28,987 pages
Newspaper
40 articles/ads
Creative Media
Photos: 1,200
Videos: 2
Web Pages & Updates (Requested)
2,779
New Website Sections (Initiated)
13
Social Media (Requested)
483
Social Media (Initiated)
141
2017-2018
2018-2019
2019-2020
2020-2021
EFFICIENCY
16
% up-to-date webpages
100%
17
ADA Accessibility
64%
Within
Compliance
18
% print and media products completed
in-house
95%
19
% print and media products completed
out of house (specialty print jobs)
5%
Pole Banners
& Posters*
2
Annual Program Review Update
Submitted 26 November, 2018
Table 1. (cont)
2017-2018
2018-2019
2019-2020
2020-2021
EFFECTIVENESS
20
# Applications
Fall 1170
Spring 685
Total 1815
21
% Direct High School
14% (257)
22
% Working
Adults
20% (359)
23
% GED
3% (53)
24
State Averages
25
% Direct High
School
14%
26
% Working
Adults
30%
27
% GED
4%
1
Health Call Scoring Rubric is located in Appendix 1.
The Overall Program Health is __HEALTHY__.
Marketing and Outreach has grown from a 1 person effort generating printed brochures to a 3
person team. This team now produces all art design and printed materials in house, a full social
media campaign, a campus-wide messaging campaign, and is beginning to create videos to
represent the college. We have resurrected the Marketing Committee, adding a campus-wide
representation to help with campaign direction and content. Working closely with the campus
webmaster has allowed us to ensure a consistency in branding. We continue to have an
unpresidented presence on the high schools campusses, visiting all the seniors and most of the
juniors attending the island public schools. Working closely with college advisors, these visits
include meeting with students in small groups twice a year to discuss their college plans.
The skill and experience of the veteran student workers played a big part in the success of the
marketing effort this past year. Also worth mentioning is the contribution made by the members
of the marketing committee. The contribution to the college marketing efforts that cannot be
overlooked is the hiring of our full-time webmaster. A final factor in the forward momentum of
the college marketing effort is unifying our division in one collective beehive. Two items
contributed negatively to the marketing effort. With the retirement of our community relations
3
Annual Program Review Update
Submitted 26 November, 2018
officer this year, we lost the person responsible for press releases. Secondly, an unemployment
rate of under 3% on Kaua‘i negatively effected our adult learner population. Historically on a
national level, when unemployment is low, so is the adult learner populatoin in college.
The data points for quantitative indicators were created by tracking the number of items
generated by the marketing team or used/visited by the campus and the public. Over 1,600
contacts were made with high school students. Over 100 new print pieces were generated, and all
were printed inhouse, except for the specialty items of pole banners and posters. 100% of web
page requests were completed. We are over 60% compliant regarding ADA requirements for our
web page, and that is growing. Our high school and GED applictions are within 2% the UHCC
system statistics.
In summary, strengths for this department include high school interactions, program messaging
and branding are strong, and our website is ahead of schedule. An area of improvement is our
adult learner population.
Part III. Assessment Data (EP 5.202)
Assessment results for Program Service Outcomes (PSOs).
Report on PSO assessment for the prior year.
1. Strategic Goal 7: Reduce the time to degree; Increase student retention and credit
accumulation
Strategic Goal 17: Increase Recent High School Graduates Enrollment
Strategic Goal 19: Increase High School Non-completers and GED Recipient
Enrollment
Strategic Goal 20: Increase Enrollment of Working Adults
2. Indicate PSOs that were assessed in the year of this APRU.
3. Assessment findings.
4. Changes that have been made as a result of the assessment findings.
5. Next planned assessment date.
4
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Annual Program Review Update
Submitted 26 November, 2018
PSO
Assessed
During this
APRU Cycle
(Y or N)
Findings
Improvements
Implemented
Next
Assessment
Date
SG #7:
Retention
N
A campus feeling of
community needs to
be created.
A positive
messaging was
created using
print and social
media.
2018-2019
SG #17
Y
Within 2% of
UHCC system
goals.
Increased
number of
interactions with
high school
students.
2018-2019
SG #19
Y
Within 1% of
UHCC system
goals.
Sample size very
small.
Met with
McKinley
school to
determine # of
GED students
interested in
college.
2018-2019
SG #20
Y
Below system goals
by 32%.
Reviewing radio
campaign
2018-2019
Table& 2. UHCC Strategic Priorities 17, 19& and& 20& baseline, goals and& results for 2017-2018
Population
Goal (2017)
Actual (2017)
%& of goal Attained
Working Adults
512
304
59%
GED
106
75
71%
HS Students*
209
180
86%
KAU ONLY
Population
Goal (2017)
Actual (2017)
%& of goal Attained
Working Adults
11,466!
7,750!
68%
GED
1,888!
1,309!
69%
HS Students
2,962!
2,596!
88%
CC$ System
*"B aseline" recalculated"i n"2017 "
5
Annual Program Review Update
Submitted 26 November, 2018
Part IV. Results of Prior Year Action Plans (UHCCP 5.202)
Action Plan
Anticipated Outcome
Actual Outcome
Update aging computer systems
Increase productivity, provide
1 new Mac system and 1
and software for Marketing and
access to industry standard
new printer purchased for
Outreach, Graphic Design, and
software, handle more printing in-
Media. 3 new monitors
Webmaster, Phase 1.
house. Insure new website is fully
integrated across PC & Mac
Platforms. Protect exisiting data
purchased for Media, Web
and Marketing systems. 3
industry standard software
Adobe licenses purchased. 3
Back-up drives and 3 UPC’s
bought to preserve data and
files.
Purchase printed pole banners
Increase positive messaging to
20 new 2-sided pole banners
Funding shared by Marketing
current students and returning
were created, printed and
and Campus Life.
graduates.
hung on lightpoles around
campus. 40 posters with
similar messages were also
created, printed and placed
around campus.
Hire full-time college supported
Create a Web identity that
New Webmaster was
Webmaster
captures the unique brand
characteristics of Kaua’i CC.
Ensure that the Web site
reinforces and effectively
supports the college’s
marketing messages and
college goals outlined in
Kaua’I CC Strategic Plan
Ensure the Web site addresses
audience needs and meets high
standards of content and ease of
navigation
Coordinate with Information
Technology Services to provide
up-to-date Website tools for
area site administrators to
manage and author sites within
the Kauai.hawaii.edu domain.
Create and update website pages
to meet ADA compliance and
accessibility.
approved to be hired in 2019.
New website created and in
use.
6
Annual Program Review Update
Submitted 26 November, 2018
Part V. Analysis of Alignment with CPR
List the goals that were identified to be initiated, continued, or completed during this APRU
cycle, in your last CPR, and if they were achieved. Be sure to include the benchmark, desired
outcome, actual outcome, and unit of measure. If you completed your last CPR prior to 2018,
please refer to * in this section.
Goal/Strategic
Achieved
Benchmark
Desired
Actual
Unit of
Goal or
(Y or N)?
Outcome
Outcome
Measure
Priority**
Strategic Goal 17A:
Increase Recent
High School
Graduates
Enrollment
Y
30% of High School
graduates entering
Kaua‘i CC
Match
System
result of
88% of
required
increase
86% of
system goal
(27.8% of
High School
graduates
entered
Kaua‘i CC*)
Enrollment
Strategic Goal 17B:
Y
N/A
Brochure to
Brochure
250
Develop a Summer
distribute
created and
brochures
PELL marketing
campaign
by
Financial
printed
delivered
Aid Office
Strategic Goal 19:
Increase High
School Non
-
completers and
GE
D Recipient
Enrollment
Y
25% increase of
GED recipent’s
entering Kaua‘i CC
Match
System
result of
69% of
required
increase
71% of
system goal*
Enrollment
Strategic Goal 20:
Increase Enrollment
of Working Adults
N
40% increase of
Adult Learners
entering Kaua‘i CC,
Match
System
result of
68% of
required
increase
59% of
system goal
Enrollment
*Numbers are in-line with results across the entire system
**All Strategic Goals and Priorities are Aligned to the College Mission.
7
Annual Program Review Update
Submitted 26 November, 2018
Describe any impacts these goals had on your health indicator(s).
After last year’s APRU, Retention became a strategic goal that included marketing and outreach
system-wide. National surveys show that students who feel alone are less likely to complete their
college education. Creating a feeling of community on campus, a feeling of belonging, can help
student survive the hard times, and stay in school. Marketing attempted to have an impact on this.
The statistics for GED awarded students are based on a small sample size, and as a result can
fluctuate widely. With limited access to this population, it is hard to have an impact.
Kaua‘i adult learner enrollment is low. While Leeward CC offers 27% of their classes as distance
learning, and achieved 72% of their adult learner enrollment goal, Kaua‘i CC offers only 7% of
it’s courses as distance learning, providing limited options to adult learners in terms of course
modalities. Also, all the neighboring islands experienced low adult learner enrollment. Maui
College is at 62% of system average, Kaua‘i CC is at 59%, and Hawai‘i CC is at 55%.
Additionally, economic factors can make it hard to effect the adult learner population. National
statistics show that when unemployment numbers are low, so is college enrollment in the 21-51
age brackets. Kaua‘i’s unemployment is currently below 3%.
Radio is currently our biggest outreach to adult learners. Our annual media survey of students at
Kaua‘i CC shows that proper placement of ads is still well received. However, since our adult
enrollment numbers are low, it is appropriate to revisit how we are using our radio outreach.
8
Annual Program Review Update
Submitted 26 November, 2018
Goal
Strategic
Goal/Priority
(List number)
Benchmark
Desired
Outcome
Unit of
Measure
Year(s)
Implemented
Increase
Strategic Goal 7
# of Graduates in
Create positive
Student
Fall 2018-
student
2017-18
messaging with
graduations
Spring 2020
retention
# of Transfers in
SM and posters
and transfers
and credit
2017-18
to campus
Increase
Strategic Goal 7
98% of social
Increase use of
% of videos
Fall 2018-
student
media uses still
video to draw
use in social
Spring 2020
retention
photos, 2% of
more followers
media
and credit
social media uses
video
to our social
media
# of followers
Increase
Strategic Goal 7
50% of print
Capture all new
% of new
Fall 2018-
student
currently uses
photos for the
photos shot
Spring 2020
retention
older still photos,
college, using
and used
and credit
50% of print
currently uses
current still
photos.
current students
and recent
graduates, so
that we feature
familiar faces.
Increase
Strategic Goal 20
304 Adult learners
Close gap to
More adult
Fall 2018-
Enrollment
22-35 years old
equal System
learners enrolled
Spring 2020
of
(59% of system
result (68% of
Working
goal)
system goal)
Adults
9
Annual Program Review Update
Submitted 26 November, 2018
Part VI. Resource Request(s) for next year (from CPR Plan for your program or unit, or
one(s) developed in Part V above if CPR was completed prior to 2018).
If no resources are being requested, place an “X’ here. _________________
Program Goal
Update old computers and provide computers for employees using
their own computers and software
Resource
Requested*
3 new computers and hardware
Repurpose exisitng old MacBook Pro
Cost and Vendor
$14,760.62, Vendors are Apple, Western Digital, and Adobe
Annual Recurring
Cost
$2,400 for 4 Adobe software licenses
Increase cost from $20/license to $50/license per IT directive
Useful Life of
Resource
5-7 years
Person(s)
Responsible and
Collaborators
Gary Ellwood, Suesue Okada, Maritza Mandarino
Timeline
January 2019
* ITAC Request Form attached for this technology request as Appendix 2, awaiting approval.
Program Goal
Streamline Current process for creating the College Calendar
Resource
Requested*
Purchase system approved software
Also being purchased by Windward CC and Leeward CC.
Cost and Vendor
$6,000.00, Vendor is CleanCatalog
Annual Recurring
Cost
$6,000
If other CC also choose to purchase it, then the price will be reduced
Useful Life of
Resource
1 year
Person(s)
Responsible and
Collaborators
Suesue Okada, Clarice Kali, Maritza Mandarino, Valerie Barco
Catalog Committee
Timeline
January 2019
* ITAC Request Form attached for this technology request as Appendix 3, awaiting approval.
10
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Area Benchmark Scoring
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Monitoring the capacity and need for the unit.
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Monitoring how time is( budgeted and spent in the unit.
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Monitoring the quality of products( produced by the unit.
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Name:
Program:
Division:
Phone:
Email:
ITAC Consultation and Purchasing Fo r m
Reference Number (ITAC will assign. For
modifications, use original Reference Number)
1. Requisitioner Information
2. Is this a new proposal
or modification?
New Proposal
Modification
Requisitioner's Signature
Date
Division Chair or Supervisor's Signature
Date
ITAC Representative's Signature
Date
3. Product Information
Please attach any supporting documents showing price quotes, specification, and/or product details.
Item Description
Room/Bui
l
d
i
ng
Quantity Unit Cost
Total
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Please identify the funding source of your proposal (e.g., program budget, APRU allotment, grant , etc.)
What is the expected life-cycle of the proposed items?
Who will be responsible for the maintenance, upkeep, and replacement of the proposed items?
Sub Total
Tax
Shipping
Misc.
Grand Total
Please explain how the proposed items are going to be used. (Please attach a separate sheet if necessary.)
For ITAC Use Only
Copies Routed
Recommendations (Please see the back for specific feedback/ su ggest i o n s) .
Requisitioner
Recommend As Is
Modify & Resubmit
Division Chair or Sup er vi so r
Office Assistant
ITAC Chair
Date
Gary Ellwood
Marketing
Institutional Effectiveness
261
gellwood@hawaii.edu
New computer hardware and software. See attached sheet.
OSC 207C
1
$ 14125.00
$ 14125.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 14125.00
$ 635.62
$ 500.00
$ 15260.62
5-6 years
IT & Marketing
Marketing currently has 3 employees working in the department, plus student workers. The new website has been designed on
a personal computer. Webmaster need a new Mac. The marketing computer is 7 years old and needs to be replaced. Suesue's
new office in the OSC and will need a computer.
Appendix 2
For ITAC Use Only
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MARKETING REQUESTS FOR HARDWARE & SOFTWARE
WHO
COMPUTER
MONITOR
EXTRAS
EXT*
DRIVES
Adobe
CC
License
Gary;*GFX *&*Video
15-inch*MacBook *Pro
n/a
Magic
Mouse 2
External Hard
Drive
Y
Touch Bar and
Touch ID
2.6GHz 6-Core
Processor
512GB Storage
($79)
Magic
Keyboard
w/ keypad
($129)
HDMI
Cables for
WD 12TB
My Book Duo
Desktop RAID
-
USB 3.1 -
WDBFBE0120JB
K
-NESN
$50/mon
12 mon
2.6GHz 6-core 8th-
Monitor &
EXT HD
generation
($65)
Intel Core i7 processor
USB-C
Turbo Boost up to 4.3GHz
Digital AV
Radeon Pro 560X with 4GB
Multiport
of GDDR5 memory
Adapter
16GB 2400MHz DDR4
($69)
memory
512GB SSD storage1
Re
tina display with True
Tone
To
uch Bar and Touch ID
Fo
ur Thunderbolt 3 ports
$4,692.00
$3,250.00
$342.00
$500.00
$600.00
Martiza; *Web
15-inch*MacBook *Pro
Magic
Mouse 2
External Hard
Drive
Y
Touch Bar and
Touch ID
2.6GHz 6-Core
Processor
512GB Storage
($79)
Magic
Keyboard
w/ keypad
($129)
HDMI
Cables for
WD 12TB
My Book Duo
Desktop RAID
-
USB 3.1 -
WDBFBE0120JB
K
-NESN
$50/mon
12 mon
Monitor &
2.6GHz 6-core 8th-
EXT HD
generation
($65)
Intel Core i7 processor
USB-C
Turbo Boost up to 4.3GHz
Digital AV
Radeon Pro 560X with 4GB
Multiport
of GDDR5 memory
Adapter
16GB 2400MHz DDR4
($69)
memory
512GB SSD storage1
Re
tina display with True
Tone
To
uch Bar and Touch ID
Fo
ur Thunderbolt 3 ports
$4,692.00
$3,250.00
$342.00
$500.00
$600.00
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*** *** *
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*
WHO
COMPUTER
MONITOR
EXTRAS
EXT*
DRIVES
Adobe
CC
License
Suesue; GFX, Rm* 2
$3,491.00
13-inch MacBook Air
Touch ID
1.6GHz Dual-Core
Processor with
Turbo Boost up to
3.6GHz
256GB Storage
1.6GHz dual-core 8th-
generation
In
tel Core i5 processor
with Turbo Boost up
to 3.6GHz
Retina display
8GB 2133MHz LPDDR3
memory
256GB SSD storage
1
Intel UHD Graphics 617
Touch ID
Force Touch trackpad
Two Thunderbolt 3 ports
$1,399.00*
Acer H257HU
SMIDPX*H7*25"*
Widescreen*
LED* Backlit
WQHD *LCD
Monitor
$350.00
Magic
Mouse 2
($79)
Magic
Keyboard
w/ keypad
($129)
HDMI
Cables for
Monitor &
EXT HD
($65)
USB-C
Digital AV
Multiport
Adapter
($69)
ErgoTron
WorkFit-TL,
Standing Desk
Workstation
($500)
$842.00
External Hard
Drive
WD 4TB
My Book Duo
Desktop RAID
-
USB 3.1 -
WDBFBE0040JB
K
-NESN
$300.00
Y
$50/mon
12 mon
$600.00
Photo/Video
Office computer
$1250.00
15-inch*MacBook *Pro
Currently Primary
Marketing Computer
8* years* old
Repurposed*for *Graphic*
designer* station
$00.00
Acer H257HU
SMIDPX*H7*25"*
Widescreen*
LED* Backlit
WQHD* LCD*
Monitor
$350.00
External Hard
Drive
WD 4TB
My Book Duo
Desktop RAID
-
USB 3.1 -
WDBFBE0040JB
K
-NESN
$300.00
Y
$50/mon
12 mon
$600.00
$14,125.00
$*** 635.62 Sales*tax*of*4.5%
$14,760.62 TOTAL
Name:
Program:
Division:
Phone:
Email:
ITAC Consultation and Purchasing Fo r m
Reference Number (ITAC will assign. For
modifications, use original Reference Number)
1. Requisitioner Information
2. Is this a new proposal
or modification?
New Proposal
Modification
Requisitioner's Signature
Date
Division Chair or Sup er vi so r ' s Signature
Date
ITAC Representative's Signature
Date
3. Product Information
Please attach any supporting documents showing price quotes, specification, and/or product details.
Item Description
Room/Bui
l
d
i
ng
Quantity Unit Cost
Total
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Please identify the funding source of your proposal (e.g., program budget, APRU allotment, grant , etc.)
What is the expected life-cycle of the proposed items?
Who will be responsible for the maintenance, upkeep, and replacement of the proposed items?
Sub Total
Tax
Shipping
Misc.
Grand Total
Please explain how the proposed items are going to be used. (Please attach a separate sheet if necessary.)
For ITAC Use Only
Copies Routed
Recommendations (Please see the back for specific feedback/ su ggest i o n s) .
Requisitioner
Recommend As Is
Modify & Resubmit
Division Chair or Sup er vi so r
Office Assistant
ITAC Chair
Date
Gary Ellwood
Marketing
Institutional Effectiveness
261
gellwood@hawaii.edu
New computer hardware and software. See attached sheet.
OSC 207C
1
$ 14125.00
$ 14125.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
$ 14125.00
$ 635.62
$ 500.00
$ 15260.62
5-6 years
IT & Marketing
Marketing currently has 3 employees working in the department, plus student workers. The new website has been designed on
a personal computer. Webmaster need a new Mac. The marketing computer is 7 years old and needs to be replaced. Suesue's
new office in the OSC and will need a computer.
Appendix 3
For ITAC Use Only
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WHO
COMPUTER
MONITOR
EXTRAS
EXT!
DRIVES
Software
Catalog Committee
$6,000.00
Clean Catalog
$6,000.00
$!!!6,000.00
$!!! 270.00 Sales!tax!of!4.5%
$ 6,270.00 TOTAL
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!!! !!! !
!!! !!! !
!
!
WHO
COMPUTER
MONITOR
EXTRAS
EXT!
DRIVES
Software
Catalog Committee
$6,000.00
Clean Catalog
$6,000.00
$!!!6,000.00
$!!! 270.00 Sales!tax!of!4.5%
$ 6,270.00 TOTAL