(b)no further variation of the price at which that or any other alcohol is sold on the
premises may be brought into effect before the expiry of the period of 72 hours
beginning with the coming into effect of the earlier price variation.
Irresponsible drinks promotions
7(1)An irresponsible drinks promotion must not be carried on in or in connection with
(2)Subject to sub-paragraph (3), a drinks promotion is irresponsible if it—
(a)relates specifically to an alcoholic drink likely to appeal largely to persons under the
age of 18,
(b)involves the supply of an alcoholic drink free of charge or at a reduced price on the
purchase of one or more drinks (whether or not alcoholic drinks),
(c)involves the supply free of charge or at a reduced price of one or more extra
measures of an alcoholic drink on the purchase of one or more measures of the drink,
(d)involves the supply of unlimited amounts of alcohol for a fixed charge (including
any charge for entry to the premises),
(e)encourages, or seeks to encourage, a person to buy or consume a larger measure
of alcohol than the person had otherwise intended to buy or consume,
(f)is based on the strength of any alcohol,
(g)rewards or encourages, or seeks to reward or encourage, drinking alcohol quickly,
(h)offers alcohol as a reward or prize, unless the alcohol is in a sealed container and
consumed off the premises.
(3)Paragraphs (b) to (d) of sub-paragraph (2) apply only to a drinks promotion carried
on in relation to alcohol sold for consumption on the premises.
(4)The Scottish Ministers may by regulations modify sub-paragraph (2) or (3) so as
(a)add further descriptions of drinks promotions,
(b)modify any of the descriptions of drinks promotions for the time being listed in it, or
(c)extend or restrict the application of any of those descriptions of drinks promotions.
(5)In this paragraph, “drinks promotion” means, in relation to any premises, any