By: Sunny Lenarduzzi www.sunnylenarduzzi.com
BOSS LAUNCH
CHECKLIST
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PHASE 1: PROOF OF CONCEPT (6 WEEKS BEFORE LAUNCH)
THE WHY EXERCISE
CREATE YOUR FOCUS GROUP
GET PEOPLE IN YOUR FOCUS GROUP
THE MONEY QUESTIONS
POTENTIAL CUSTOMER INTERVIEWS
FOLLOW THE CLUES
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PHASE 2: COURSE CREATION (6 WEEKS BEFORE LAUNCH)
FIND THE PROBLEM
CREATE YOUR COURSE BLUEPRINT
NAME THE COURSE
CREATE THE LOGO
CREATE THE CONTENT
CREATE THE COURSE
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PHASE 3: PRICING (6 WEEKS BEFORE LAUNCH)
DETERMINE THE OUTCOME VALUE
DO THE MATH
LOOK AT COMPETITORS
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PHASE 4: MESSAGING (5 WEEKS BEFORE LAUNCH)
GET A PSYCHOLOGICAL COMMITMENT
MESSAGING MAP
FREE CONTENT
TRAFFIC MACHINE
CONTENT LEAD MAGNET
4. LANDING PAGE/THANK YOU PAGE
TRAINING LEAD MAGNET
build your email list and focus
group (customer database)
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PHASE 5: PRE-LAUNCH (2 WEEKS BEFORE LAUNCH)
TEASE (10 DAYS/2 WEEKS BEFORE
LAUNCH)
ANNOUNCEMENT DAY (10 DAYS/2
WEEKS BEFORE LAUNCH)
SOCIAL SYNDICATION (CONTINUOUS)
FUNNEL TO TRAINING LEAD MAGNET
PRE-LAUNCH CONTENT
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PHASE 6: PRE-LAUNCH (2 WEEKS BEFORE LAUNCH)
SALES PAGE
PERFECTING YOUR PITCH
LAUNCH CONTENT
EMAIL SEQUENCE
ADS/REMARKETING
PAYMENT TOOLS
LAUNCH CALENDAR
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PHASE 7: POST-LAUNCH (2 WEEKS AFTER LAUNCH)
SURVEY
REMOVE ANY CONTENT THAT NEEDS TO
BE ADDED AS A BONUS SECTION
TESTIMONIALS
MEASURING SUCCESS
LAUNCH ECHO
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PHASE 8: SCALE IT (2 WEEKS AFTER LAUNCH OR MORE)
EARNINGS PER LEAD
WARM VS. COLD TRAFFIC
THE SSF METHOD
TOOLS
STAY ACTIVE, BUILD YOUR COMMUNITY, REMEMBER
YOUR ‘WHY’.
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