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WHAT'S

THE

PLAN

WELCOME

Hey There! I’m Vernae, and I’m extremely

excited that you took the time to take this

course. I created The Business Builder

Guide after starting my company RHEAL

URBAN LLC in 2018. I wasn’t sure what

direction I wanted to take my company. Not

only was I confused about exactly what I

wanted my business to stand for, but I also

was at a loss on how to create such an

amazing business.

After a year of falling on my face, I finally

began finding the right tools to structure

my business the proper way. And now I

want to help others who may also be

confused about where to go after deciding

to take the leap into entrepreneurship.

I’d met so many entrepreneurs who said

that their passion had just come to them.

Well, I had many passions. So what was I

to do? I first began making custom

clothing with my business partner. But we

didn’t seem fulfilled with getting our

message out by just selling custom

clothing. So we began dabbling in real

estate, but still, it didn’t seem like we

were being fulfilled. Finally, I decided to

stop and think, I was constantly giving

away information on how I started my

business. And because I truly enjoy

learning about how I can better my

business. I thought, why not continue

providing business information, by voicing

my struggles, and networking with similar

people. Who are those people? New

Entrepreneuers who are also looking to

change their legacy

Thus I birthed The Business Builder Plan.

I wound up trying different ventures that

were all truly a part of me, but they didn’t

quite give me the excitement I was looking

for to continue the work. I was confused.

-Vernae'

THE JOURNEY

What you’re getting in this course, you’ll rediscover your inner

child; and acknowledge what truly brings you happiness while

discovering your passion. We will begin learning about how to

structure your mindset for the world of entrepreneurship.

Then, you can narrow down your insight toward your true

calling. Remember, being an entrepreneur is about giving. If

you give from your heart, the money will flow. Please don’t

focus on the money; instead, focus on providing a product or

service that will genuinely help others and be an asset to their

lives.

I'm grateful for...

WHAT YOU GET?

IN THE WORDS OF JAY-Z

“ALLOW ME TO REINTRODUCE MYSELF”.

This means you need to take some time for yourself and learn who

you are again. Over the years, you’ve changed, you’ve grown, and

you are not the same person you were 10 years ago. You’re possibly

not the same person you were a month ago.

You’ll need to take some time to rediscover yourself. Consider

this your rebirth.

LET’S DOCUMENT YOUR GROWTH!!

UTILIZE THE TEMPLATES BELOW TO BRAINSTORM, AND ANSWER

THE QUESTIONS. THIS WILL GIVE YOU AN OPPORTUNITY TO TRULY

DISCOVER BOTH YOURSELF AND YOUR TARGET MARKET AS YOU

CREATE A FLOW FOR YOUR BUSINESS PLAN.

RE-LEARN WHO YOU ARE

W H A T M O T I V A T E S Y O U T O G E T U P I N T H E M O R N I N G ?

W H A T K E E P S Y O U U P A T N I G H T ?

W H A T A R E Y O U E X T R E M E L Y G O O D A T D O I N G ?

W H Y A R E Y O U R E A L L Y G O O D A T D O I N G T H E S A I D T H I N G ( S ) ?

When I first quit my job I thought "Cool! Now I can be my own boss, this will

be a walk in the park. I could not have been more WRONG. My first mistake

was thinking I could work whenever I felt the need because I was in charge.

In truth, I had to Unlearn and Re-Learn how to manage my time, and how to

structure my workday.

Let me show you how you can do this. You must first self-evaluate who

you are. I know it sounds weird, but rock with me for a minute. Take a

moment to think about the following questions:

W H A T D I D Y O U W A N T T O B E A S A K I D ?

W H A T ’ S Y O U R F A V O R I T E T O P I C T O T A L K A B O U T ?

N O T E S :

BRAINSTORM

E X T R A R O O M F O R N O T E S

GETTING STARTED

A R E Y O U R E T I R E D ?

A R E Y O U S T I L L W O R K I N G ?

H O W A R E Y O U E A R N I N G I N C O M E T O P A Y B I L L S ?

W H A T ’ S S O M E T H I N G Y O U ’ V E A L W A Y S W A N T E D T O E X P L O R E ?

As you begin writing think of your END GOAL. Where do you

ultimately see yourself as you age?

Thinking about your goals, where do you see yourself in 10 years?

H O W C A N Y O U U S E Y O U R P A S S I O N T O M A K E A N I N C O M E ?

W H A T ’ S S T O P P I N G Y O U F R O M D E V O T I N G A T L E A S T 2 H O U R S A

D A Y T O S A I D P A S S I O N ?

N O T E S :

BRAINSTORM

E X T R A R O O M F O R N O T E S

I began looking within to figure out how I could offer more to the world. What

was it that I wanted to do? Helping others has always been my passion, but

exactly what would I be helping them with, where was the need? What solution

could I offer to solve their problems/issues?

It's time to figure out where your true passion lies, so you can start building your

business. Take some time to think about the following question:

LET 'S GE T TO IT!!

W H A T ' S Y O U R I D E A ? T E L L M E A B O U T Y O U R P A S S I O N .

I S Y O U R I D E A A P R O D U C T O R S E R V I C E ?

B R A I N S T O R M 5 W A Y S T H I S I D E A C A N C R E A T E I N C O M E

H O W M U C H M O N E Y D O Y O U W A N T T O M A K E P E R Y E A R F R O M T H I S I D E A ? B E

R E A L I S T I C , H O W M U C H M O N E Y D O Y O U M A K E N O W ? W O U L D Y O U L I K E A

R A I S E ?

When I began my custom clothing I wanted to express how I felt to the world.

After making my own custom clothing, and a few designs for others I decided to

challenge myself. I still loved creating custom items, but I didn’t want to do that

for the next 10 years.

H O W D O E S Y O U R P R O D U C T A N D O R S E R V I C E S T A N D O U T F R O M Y O U R

C O M P E T I T O R S ?

W H Y W O U L D A N Y O N E W A N T T O B U Y Y O U R P R O D U C T O R S E R V I C E

F R O M Y O U ?

N O T E S :

BRAINSTORM

E X T R A R O O M F O R N O T E S

Coming up with a name always seems more difficult than it actually is. The good thing

is you can always add to your name or change it if you truly don’t like it. When

choosing the name RHEAL URBAN I wanted to create something that represented

myself, and my family.

I’m still extremely proud of how we creatively combined our names. But in coming up

with this idea, it birthed a few of our other businesses. And these are companies that

we can proudly pass down to our children, and still be unique to the world.

PU T A N AM E ON IT

T A K E S O M E T I M E T O C R E A T E Y O U R B U S I N E S S N A M E . M A K E S U R E I T ' S

U N I Q U E , M E M O R A B L E , A N D E A S Y T O P R O N O U N C E .

WHO IS YOUR

CUSTOMER?

Most people think they can just start selling,

and that all of their friends and family will just

buy from them. BOY oh BOY…. Let me hurt

your feelings right now so that you won’t be

shocked later.

THEY WON’T!!!!

I was extremely happy that my grandmother

and mom were buying 40 dollars worth of shirts

from me every other month, but I couldn’t tell

my landlord “Put $80 toward rent.” He’d look

at me like I was stupid.

I even tried making a commercial, but that still

didn’t get our sales to what we needed. (insert

video) Don’t get me wrong. You will have a few

supportive friends and family members who will

support you.

STRANGERS SUPPORT

But Remember you’ve grown

accustomed to a lifestyle. Will your

price point meet your customer's

need for value, while also supporting

your lifestyle? Is what you’re selling

valuable enough for your client or

customer to continuously purchase

from you?

LET'S FIND OUT WHO WILL

ACTUALLY BUY YOUR

PRODUCT OR SERVICE.

WH O WIL L BUY Y OU R

PR ODUCT O R SER VI CE.

W H O A R E Y O U S E L L I N G T O O ? M A N , W O M A N , O R C H I L D ?

HOW OLD IS YOUR CUSTOMER?

WHERE DO THEY SPEND MOST OF THEIR TIME?

DO THEY USE SOCIAL MEDIA? IF SO, WHICH PLATFORM IS THEIR FAVORITE?

DO THEY OWN A VEHICLE OR USE PUBLIC TRANSPORTATION?

DO THEY HAVE CHILDREN? IF SO, HOW MANY, AND HOW OLD ARE THEY?

TO P DOL LA R EDU CA TION

WHERE DO THEY LIVE? CITY, COUNTRY OR SUBURBS?

WHAT IS THEIR HIGHEST LEVEL OF EDUCATION?

HOW MUCH MONEY DO THEY MAKE YEARLY?

CAN THEY AFFORD YOUR PRODUCT?

When you’re selling your product or service, remember education plays a huge part in

whom you’re selling to, and how much they’re willing to pay. Now, I know what you’re

thinking. This only applies to people who have degrees. You’re wrong. This has many ways

of playing in your favor.

Let's talk educational level on a particular topic. This requires no degree at all, and if that

service or product they’ve self-educated themselves on, is in turn worth top dollar you have

a customer who now understands your worth. On the other hand. If you have a customer

who has obtained a degree in said field. They also may willingly pay top dollar for a

product or service that you may offer. Value is based on perspective.

Moral of the story. Know your customer. If you do not study your customer base, you’re

blindly asking people to buy hoping they’ll say yes.

W H Y S H O U L D T H E Y B U Y F R O M Y O U ?

H O W W I L L Y O U A D V E R T I S E Y O U R P R O D U C T O R S E R V I C E T O Y O U R

C U S T O M E R S ?

L I B R A R Y , S C H O O L , N E W S P A P E R , P O S T E R S , O N L I N E , E M A I L ,

P H O N E ?

W H E R E W I L L Y O U S E L L Y O U R P R O D U C T O R S E R V I C E ?

W h e n I b e g a n R H E A L U R B A N I r e m e m b e r t h i n k i n g I k n o w a l o t o f p e o p l e .

I ’ l l j u s t p o s t w h a t I ’ m s e l l i n g o n m y F a c e b o o k o r I n s t a g r a m , a n d p e o p l e w i l l

b u y b e c a u s e t h e y k n o w m e .

I e v e n s e n t m a s s i v e t e x t m e s s a g e s t o m y f r i e n d s a n d f a m i l y h o p i n g s o m e o n e

w o u l d n e e d m y p r o d u c t o r s e r v i c e . I w a s a b l e t o c a p t u r e a f e w p e o p l e , b u t

l i k e I s a i d . T h a t w a s m y e x t e n t o f m a r k e t i n g .

I t t o o k m e a n e n t i r e y e a r t o r e a l i z e t h a t I h a d t o a c t u a l l y s t u d y m y

d e m o g r a p h i c . I w o u n d u p h a v i n g t o g e t a n o t h e r j o b b e c a u s e I w a s n ’ t d i l i g e n t

e n o u g h t o u n d e r s t a n d w h a t m y c u s t o m e r b a s e N E E D E D . I w a s s i m p l y

c r e a t i n g t h i n g s t h a t I t h o u g h t p e o p l e n e e d e d .

M A R K E T I N G

BRAINSTORM

E X T R A R O O M F O R N O T E S

HOW TH E MA RK ET R EL AT ES T O

MO NE Y

W H O A R E 3 O F Y O U R C O M P E T I T O R S ?

W H A T A R E Y O U R C O M P E T I T O R S C H A R G I N G ?

H O W M U C H W I L L Y O U M A K E

A F T E R E A C H S A L E O N C E Y O U

S U B T R A C T Y O U R E X P E N S E S ?

P R O F I T = I N C O M E - E X P E N S E S

I b e g a n c a r r y i n g a l i t t l e n o t e b o o k w i t h m e e v e r y t i m e I t h o u g h t I h a d a c o o l

i d e a . T h e p r o b l e m w a s t h e r e w e r e a l r e a d y 1 0 o t h e r p e o p l e t h a t w e r e d o i n g

t h e s a m e t h i n g . S o I t h o u g h t … . W e l l , i f t h e y ’ r e a l l s t i l l m a k i n g m o n e y t h e r e ’ s

n o r e a s o n t h a t I c a n ’ t e i t h e r . S o h o w c a n I s t a n d o u t ?

I n o r d e r t o d o t h i s , I h a d t o p i c k 3 o f m y c o m p e t i t o r s , t o l e a r n h o w t h e y w e r e

b u i l d i n g t h e i r c l i e n t b a s e . I e v e n b o u g h t s e v e r a l o f t h e c o u r s e s f r o m t h e m a n d

l e a r n e d d i f f e r e n t t h i n g s i n t h e p r o c e s s . T h i s a c t u a l l y m a d e m e r e s p e c t , a n d

u n d e r s t a n d m y c o m p e t i t i o n e v e n m o r e .

I l e a r n e d t h a t i t r e a l l y w a s n ’ t a c o m p e t i t i o n . T h e y p r o v i d e d m e w i t h s o m u c h

v a l u a b l e i n f o r m a t i o n , t h a t I k n e w t h e r e w a s n o w a y I c o u l d b e s e l f i s h w i t h a l l

t h a t I h a d l e a r n e d . S o I b e g a n c r e a t i n g a p a c k a g e o f i n f o r m a t i o n t h a t w o u l d

h e l p o t h e r s b u i l d o n t o t h e i r f a m i l y l e g a c y a s w e l l . I b e g a n d e t a i l i n g a p l a n

t h a t w o u l d p r o v i d e s o m u c h i n f o r m a t i o n t h a t o t h e r n e w e n t r e p r e n e u r s w o u l d

u n d e r s t a n d t h e p o w e r o f v a l u e i n m y g i v i n g a n d p a y i t f o r w a r d .

H O W M U C H W I L L Y O U C H A R G E ?

Y O U R P R I C E :

C O S T O F I T E M :

P R O F I T :

BRAINSTORM

E X T R A R O O M F O R N O T E S

It took me some time to understand my calling, and my big WHY.

The more I studied both my audience and myself. I began to better understand

how to become a better entrepreneur. The most important lesson I learned was

the power of giving. What will you do with the money you make? Reinvest in

the business? Donate? Pocket?

Write in answer……

(Be honest, YOU and your WHY are the only people you have to answer to)

WHAT WI LL YOU DO

N A M E S E A R C H E M A I L

V I R T U A L

A D D R E S S

E I N W E B S I T E

B U S I N E S S

P H O N E

BONUS

I M P O R T A N T I T E M S T O O B T A I N

B U S I N E S S

L I C E N S E

D U N S &

B R A D S T R E E T

B U S I N E S S B A N K

A C C O U N T

S E C R E T A R Y

O F S T A T E

F O R M A T I O N

T H E 4 1 1

BONUS

I M P O R T A N T I T E M S T O O B T A I N

B E P A S S I O N A T E

I f w e a r e t r u l y p a s s i o n a t e a b o u t w h a t w e ’ r e o f f e r i n g t o t h e w o r l d , t h e n

w e m u s t m a k e s u r e t h a t i t w i l l s p r e a d l o v e a n d l i g h t p o s i t i v e l y . I f y o u

t r u l y g i v e w i t h y o u r h e a r t . N o m a t t e r h o w m u c h m o n e y y o u ’ r e w i l l i n g

t o m a k e . Y o u w i l l m a n i f e s t .

L i s t e n t o y o u r h e a r t , f o r e v e r y t h i n g y o u n e e d i s a l r e a d y w i t h i n y o u .

T a k e s o m e t i m e t o r e v i e w y o u r a n s w e r s . A l l o w y o u r s e l f t o r e a l l y

i m a g i n e a l l t h e i n f o r m a t i o n t h a t y o u e n v i s i o n f o r y o u r s e l f .

N o w s m i l e , a s w e b e g i n t o m a n i f e s t y o u r d r e a m !

Stay Up-To-Date on

Upcoming Events,

Courses, and Material.

844-823-8800

Info@RhealUrban.com

www.RhealUrban.com

Facebook: Rheal Urban

Instagram: @RhealUrban

INSTAGRAM:

@RHEALURBAN

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