1PRESS ALERTS RESPONSE
Press Alerts Response
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Press request alerts can be a fantastic way to earn high-value links from online publications – as
long as you actually get links from these press requests. To get links successfully, you need to
respond very quickly, and give the reporter exactly the information s/he wants in a concise,
easy-to-read format.
How to Use This Worksheet
Reporters are looking for short quotes from experts and thought leaders on a given topic to help
drive home the point they’re trying to make in their article. To respond quickly to their requests,
you’ll need to have a list of quotes ready to use at a moment’s notice.
Use this worksheet to collect pre-approved quotes from experts and thought leaders in your
organization on the ve topics you want to be known for. Then, when you see a press request alert
that’s relevant to one of those topics, refer to this worksheet for a quote so you can send it off to a
reporter in minutes.
Check off quotes as you send them to avoid sending the same quote to multiple reporters. Make
sure you ask each person for their preferred title, and any notes on the person’s credentials you
can add to your response to reporters. (For example, have they written a book on the topic? Do
they speak about the topic? Have they done years of research?)
EXAMPLE: Topic Name
WORK
SHEET
Quote
Used?
Title/
Company
Quote Name Credentials
“At HubSpot, for web pages that we’ve been able
to move into the featured snippet, we saw an
overall 10.5% increase in the number of clicks from
the SERP, a 10.13% click-through-rate increase,
and a net positive impact on page traffic. ”
Matthew
Howells-Barby
HubSpot’s
in-house SEO
expert; SEO
advisor for
businesses
Director of
Acquisition,
HubSpot
