Next, based on your results, write a description of your ideal client
Sarah is a 35 year old mom with 3 kids under the age of 8. She’s on a budget and she shops
online because it’s easier than taking kids out shopping. She lives in the suburbs, in a house, with
her husband and her kids. She’s in charge of the household, and she works part time from home.
She shops at the grocery store a couple of times a week, and she loads up at Target every few
weeks. She is an Amazon prime member. At the end of the day, she watches Netflix with her
husband after the kids go to bed. Going out is a treat, but they go out without kids on occasion.
She likes to buy things for her house, and it’s important to her that it looks good. She tries to feed
her family healthy food, but sometimes they slip.
Finally, make a list of topics your perfect client would be interested in.
Examples: – home décor, snacks for kids, mom humor, etc.