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Trends
What are the significant changes in technology, distribution, product innovation, markets, consumer, and social trends
around the world that might impact your industry and organization?
Strengths/Core Competencies
What are the inherent strengths of the organization that
have been the source of your success?
Weaknesses
What are the inherent weaknesses of the organization
that aren’t likely to change?
PRINT-VERSION branded
Strategy: Strengths, Weaknesses, Trends (SWT) Worksheet