24 Girlguiding tone of voice guidelines
From an annual report - original version
SECTION 2: Our voice in action
Flexing our tone
Before and after examples:
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Long, complex sentences
like these create a heavy
tone and are taxing on
Another long, heavy
We’re saying very
positive things here –
can we do it in a more
concise and energetic
way? Do we need to
make the point about
staging the roll-out
Would this sound more
conﬁdent without ‘very’?
No need for full stops at
the ends of these phrases
Are these different
enough to merit using
Why not simply ‘review’?
Making points like these
more concise will make
them clearer and give
them more impact
2018 was another year of change in Girlguiding,
with new quality standards and a completely
redeveloped programme for young members, as
well as new guidance and training for volunteers
on safeguarding, managing information and GDPR
compliance, and using our new programme.
We saw a drop in the percentage of girls and
young women who would recommend guiding to a
friend, but at 86% our net promoter score remains
very strong. We anticipate that this will rise again
in 2019 as our brand new youth programme beds
in and young members experience the full range
of innovative, exciting and stretching activities
Keeping girls safe is our top priority and following
the renewal of our safeguarding training
programme ‘A Safe Space’ in 2017 we have
continued to roll this out, as part of a three-
year staged plan, to all our 100,000+ volunteers.
By the end of 2018, 35% of our volunteers had
completed level 1, 29% level 2, 36% level 3, and
35% of commissioners level 4. That equates to over
40,000 volunteers trained in the most up-to-date
safeguarding practices during 2018. The size of
our adult membership base means that refreshed
mandatory training is rolled out in stages over
multiple years and we are delighted to report that
we are on track to train 75% of our adult volunteers
by the end of 2020 in line with our target.
What we will achieve in 2019
training programme to volunteers.
with new policies and procedures.
to ensure we learn from the past.
support girls who are experiencing mental health
and comfortable in their roles and support high
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