Plan Your Campaign
Develop a campaign with a unifying theme
that represents your organization’s mission
and year-end focus.
Set a concrete year-end goal.
Plan a multi-channel approach to meet
TIP: Leverage all your communications channels
like email, social media, and text messaging.
Keep track of the response rate by organizing
your eorts in your donor management system.
Create a campaign calendar and timeline to
organize your eorts.
TIP: Make sure your direct mail hits mailboxes
prior to Thanksgiving.
Assemble the team and assign roles.
TIP: Identify sta who will cover phones/
inbound requests during the last week/days of
the year, so no opportunity is missed.
Brief your sta on the theme, schedule,
Line up your peer-to-peer campaign leaders
to expand your outreach.
Finalize your matching gift donors to help
double the impact.
Create Your Assets
Create your branded year-end visuals and
messaging materials; including your featured
image(s), logo, tagline, and hashtag.
Collect testimonials, impact stories, videos,
pictures, etc. that tie to your theme.
Create a special year-end donation page that
all campaign communications will link to.
Design a homepage pop-up for your
website so all visitors will immediately see
your year-end message and call to action.
Draft and design your direct mail
letters, inserts, buck slips, and envelopes;
emails, social media posts, texts, and
phone call scripts.
TIP: Don’t forget to create your thank you emails
and letters in advance!
Distribute messaging, logos, and images to
your peer-to-peer fundraisers to share with
Prepare the mobile giving pieces of
TIP: 25 percent of donors complete their
donations on mobile devices. Learn how to boost
your fundraising success with mobile giving.
Test your emails and donation page across
desktops, laptops, and mobile devices.
Year-End Campaign Checklist
Make your year-end campaign stand out with an integrated campaign. Use
your images and messaging across all communication channels to ensure your
donors experience a cohesive theme in your appeals, donation page, thank
yous, and social media posts.
NetworkForGood.com 5Donor Management Made Easy