THE FLORIDA BAR
LAWYER ADVERTISING
COVERSHEET FOR INTERNET ADVERTISEMENTS
Note: Lawyer and law firm websites are exempt from the filing requirement. However, they are
required to comply with the substantive lawyer advertising rules.
Instructions: In an effort to expedite the review process please complete the following for each
advertisement and, together with your cover letter mail, to: The Florida Bar, Ethics &
Advertising, 651 E. Jefferson Street, Tallahassee, Florida 32399. Filings are not accepted by
fax or email. For more information call 850-561-5780 or 800-235-8619.
ATTORNEY, LAW FIRM OR
QUALIFYING PROVIDER
FILED BY MARKETER
(If filed on behalf of attorney or qualifying
provider.)
Firm:
Company:
Name:
Name:
Address:
Address:
Phone:
Phone:
Fax:
Fax:
Position:
*The response will be sent to the lawyer or
qualifying provider responsible for the
advertisement. The marketer will receive a
copy if requested.
Date:
Date:
FOR ATTORNEYS AND LAW FIRMS ONLY:
Solo ___ Partners & ____ associates # Of Counsel
Lawyer responsible for ad: ____________________________________________________
Firm letterhead enclosed
Filing Fee enclosed: (Ad will not be reviewed without filing fee.)
$150.00 (filed at least 20 days before first publication of ad)
$250.00 (late fee required if advertisement was not filed at least 20 days before first use.
If filing is in response to a grievance please enclose the original advertisement.)
$150.00 x ________ (# of ads) = $_________________ (enclosed)
$250.00 x ________ (# of ads) = $_________________ (enclosed)
Make Check Payable to The Florida Bar
Internet Advertisement: The following mediums will be reviewed:
Banner Ad Pop-up Sponsored Link
Other: _________________________________________________________________
The Internet ad will be used on approval from The Florida Bar.
[Note: If waiting on bar approval please do not enter a date or a late fee will be assessed]
The ad will appear on: ___________________________________________________________
The ad will be used from __________________ to ____________________. (dates)
Please note if advertisement is a video or audio, a transcript of the advertisement including
spoken and on-screen text is required. All other advertisements must be provided in
printed form even if you are providing the advertisement on disc or flash drive.
Translation: If the advertisement appears in a language other than English, you must provide
an accurate English translation in addition to the full transcript in the language other than
English.
English Translation Enclosed Advertisement in Language Other Than English Enclosed
Preliminary Opinion: A preliminary opinion may be issued without the expense of producing
the advertisement by filing a draft of the information to be used in the advertisement together
with a filing fee of $150. If a preliminary opinion is sought and obtained, the lawyer must
still file the final version of the advertisement to receive a final opinion at least 20 days
before its first planned use.
Final Opinion Requested Preliminary Opinion Requested
Prior filings: If you have filed a similar advertisement please provide the following
information:
File Number(s): ______________________________________________________________
Review Process: The Florida Bar must complete review of a complete filing within 15 days of
receipt, unless The Florida Bar requires additional information and advises the filer within the 15
day period. In such cases, The Florida Bar will complete the review within 15 days of receipt of
the additional information. If The Florida Bar fails to send the filer any communication within
15 days of a complete filing or the receipt of additional information requested, the filer will not
be subject to discipline unless The Florida Bar subsequently notifies the filer of noncompliance
and the filer continues to disseminate the advertisement after such notice.
(Check here if additional information is attached.) Comments:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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