Fillable Form 1: Social Media Strategy (Optimist International)

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Form 1: Social Media Strategy (Optimist International)

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1. Describe your Club in 120 characters or less. (This can be used for social media profiles.)
2. What is your Club’s:
Mission statement?
Vision statement?
When were you organized?
3. List the various stakeholders of your Club. (Community leaders, School board, City Council,
other service organizaons, etc…)
How do these stakeholders interact with your Club?
Where do they learn about what you are doing?
How can you like, share, or co-sponsor what they share on your social media plaorms?
Social Media Strategy
Development Guide for Optimist Clubs
4. How will the Club manage its social media presence?
Will it be the responsibility of a Club officer, chair posion or social media commiee?
Do all of these individuals have Facebook accounts if using Facebook?
Do you have the experience in the Club to use the various social media plaorms effecvely or someone
willing to learn – i.e. Facebook, Twier, Instagram?
5. Who will have access to the social media accounts?
6. Have you put together a social media policy? (What is acceptable and what is not?)
Have you set the profanity sengs to the highest level on Facebook?
When will you remove something? (If someone posts something negave, polical, selling something, etc.)
Who will determine what is allowed and is not allowed within the policy?
7. Top three Club objecves/goals for the next year?
1.
2.
3.
8. Who is the target audience related to the Club’s goals? (1-3 correspond to the above)
1.
2.
3.
9. What are the key words associated with your:
Club
Organizaon
Audience
1
0. How will you measure success toward your stated objecves/goals? (What would you consider a success?
Addional volunteers? Raise more money at fundraiser? Addional aendees at an event or program?
Addional nominaons? More Facebook Likes?)
1
1. Creang a Content Calendar: A content calendar is a way to easily collaborate social media efforts. It can be a
useful tool, allowing a Club to create large amounts of content at one me and scheduling content to appear
on different social media plaorms at appropriate mes. Facebook allows you to schedule posts and events
months ahead of the actual date. Clubs should strive to post regularly but not all content should/can be
scheduled ahead.
1
2. Creang a monthly calendar can help you separate out social media tasks for:
1. Events, acvies and fundraisers.
2. How frequently you’ll post.
3. Who is responsible.
4. Monthly themes or topic.
5. Providing images, video or links.
1
3. Measure your impact on a monthly basis
1. Each social media plaorm has “insights” that show stascs, page views and engagement.
2. Use the “insights” to redefine your content calendar.
3. Ask: How has our social presence impacted our Club?
1
4. How will you transion accounts? (Include me for educaon and training.)
Social media is an addional tool to market and publicize your Opmist Club. Taking the me to add in a social
media strategy to your Club’s markeng plan can help your Club’s growth, volunteer pool and fundraising.
For more social media guides and to connect with Opmist Internaonal, visit www.opmist.org.
1. Describe your Club in 120 characters or less. (This can be used for social media profiles.)
2. What is your Club’s:
Mission statement?
Vision statement?
When were you organized?
3. List the various stakeholders of your Club. (Community leaders, School board, City Council,
other service organizaons, etc…)
How do these stakeholders interact with your Club?
Where do they learn about what you are doing?
How can you like, share, or co-sponsor what they share on your social media plaorms?
4. How will the Club manage its social media presence?
Will it be the responsibility of a Club officer, chair posion or social media commiee?
Do all of these individuals have Facebook accounts if using Facebook?
Do you have the experience in the Club to use the various social media plaorms effecvely or someone
willing to learn – i.e. Facebook, Twier, Instagram?
5. Who will have access to the social media accounts?
6. Have you put together a social media policy? (What is acceptable and what is not?)
Have you set the profanity sengs to the highest level on Facebook?
When will you remove something? (If someone posts something negave, polical, selling something, etc.)
Who will determine what is allowed and is not allowed within the policy?
7. Top three Club objecves/goals for the next year?
1.
2.
3.
8. Who is the target audience related to the Club’s goals? (1-3 correspond to the above)
1.
2.
3.
9. What are the key words associated with your:
Club
Organizaon
Audience
1
0. How will you measure success toward your stated objecves/goals? (What would you consider a success?
Addional volunteers? Raise more money at fundraiser? Addional aendees at an event or program?
Addional nominaons? More Facebook Likes?)
1
1. Creang a Content Calendar: A content calendar is a way to easily collaborate social media efforts. It can be a
useful tool, allowing a Club to create large amounts of content at one me and scheduling content to appear
on different social media plaorms at appropriate mes. Facebook allows you to schedule posts and events
months ahead of the actual date. Clubs should strive to post regularly but not all content should/can be
scheduled ahead.
1
2. Creang a monthly calendar can help you separate out social media tasks for:
1. Events, acvies and fundraisers.
2. How frequently you’ll post.
3. Who is responsible.
4. Monthly themes or topic.
5. Providing images, video or links.
1
3. Measure your impact on a monthly basis
1. Each social media plaorm has “insights” that show stascs, page views and engagement.
2. Use the “insights” to redefine your content calendar.
3. Ask: How has our social presence impacted our Club?
1
4. How will you transion accounts? (Include me for educaon and training.)
Social media is an addional tool to market and publicize your Opmist Club. Taking the me to add in a social
media strategy to your Club’s markeng plan can help your Club’s growth, volunteer pool and fundraising.
For more social media guides and to connect with Opmist Internaonal, visit www.opmist.org.
1. Describe your Club in 120 characters or less. (This can be used for social media profiles.)
2. What is your Club’s:
Mission statement?
Vision statement?
When were you organized?
3. List the various stakeholders of your Club. (Community leaders, School board, City Council,
other service organizaons, etc…)
How do these stakeholders interact with your Club?
Where do they learn about what you are doing?
How can you like, share, or co-sponsor what they share on your social media plaorms?
4. How will the Club manage its social media presence?
Will it be the responsibility of a Club officer, chair posion or social media commiee?
Do all of these individuals have Facebook accounts if using Facebook?
Do you have the experience in the Club to use the various social media plaorms effecvely or someone
willing to learn – i.e. Facebook, Twier, Instagram?
5. Who will have access to the social media accounts?
6. Have you put together a social media policy? (What is acceptable and what is not?)
Have you set the profanity sengs to the highest level on Facebook?
When will you remove something? (If someone posts something negave, polical, selling something, etc.)
Who will determine what is allowed and is not allowed within the policy?
7. Top three Club objecves/goals for the next year?
1.
2.
3.
8. Who is the target audience related to the Club’s goals? (1-3 correspond to the above)
1.
2.
3.
9. What are the key words associated with your:
Club
Organizaon
Audience
1
0. How will you measure success toward your stated objecves/goals? (What would you consider a success?
Addional volunteers? Raise more money at fundraiser? Addional aendees at an event or program?
Addional nominaons? More Facebook Likes?)
1
1. Creang a Content Calendar: A content calendar is a way to easily collaborate social media efforts. It can be a
useful tool, allowing a Club to create large amounts of content at one me and scheduling content to appear
on different social media plaorms at appropriate mes. Facebook allows you to schedule posts and events
months ahead of the actual date. Clubs should strive to post regularly but not all content should/can be
scheduled ahead.
1
2. Creang a monthly calendar can help you separate out social media tasks for:
1. Events, acvies and fundraisers.
2. How frequently you’ll post.
3. Who is responsible.
4. Monthly themes or topic.
5. Providing images, video or links.
1
3. Measure your impact on a monthly basis
1. Each social media plaorm has “insights” that show stascs, page views and engagement.
2. Use the “insights” to redefine your content calendar.
3. Ask: How has our social presence impacted our Club?
1
4. How will you transion accounts? (Include me for educaon and training.)
Social media is an addional tool to market and publicize your Opmist Club. Taking the me to add in a social
media strategy to your Club’s markeng plan can help your Club’s growth, volunteer pool and fundraising.
For more social media guides and to connect with Opmist Internaonal, visit www.opmist.org.
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Completed 30 July 2020

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