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BMC IMC NPMC (Virginia Western Community College)

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THE ENTREPRENEUR’S CANVAS
VALUE PROPOSITION & BUSINESS MODEL CANVAS WORKSHEET
STEP 1: VALUE PROPOSITION MAPPING
Answer the following questions
What is your company’s name? Even if it’s temporary
Is a (What business or product category does your idea fall into?)
That (Statement of key benefit)
Designed for (Who are your Customer Segments)
Who need (What customer need/opportunity is your business is filling?)
Unlike (Primary Competitors- Local, Regional and/or National)
Our Business (How are you dierent/better)
And is available (The city, region, state, nationwide, internationally or online)
STEP 2: BUSINESS MODEL MAPPING
Answer the following questions
Customer Segments
What / Who are your top 3 most valuable customer segments?
B2B or B2C
Vertical Markets/Industry
Geographic Coverage
Demographics
Psychographics
Value Proposition
What is the largest value you’re bringing to your customers?
Newness Performance- faster/better Customization Brand/Status
Price Cost Reduction Risk Reduction- Guarantees Accessibility- 24/7
Convenience Other:
Channels
What’s the most cost-eicient way to reach your customers?
Sales force Partner Stores Wholesaler Online Partners
Online Company Website E-Commerce Sites Public Relations Search Engine Optimization
Social Media Traditional Media- TV, Radio, Newspaper Other:
Customer Relations
How do you get, keep and grow your customer base?
Personal Assistance,- Call-Centers, Emails, Point of Sale Dedicated Personal Assistance- Key account managers
Self Service- No direct relationship with customers Automated Services- Personal online services
Communities- Online groups, knowledge exchanges Co-creation- Soliciting reviews and videos from customers
Other:
Revenue Streams
What forms of revenue are you generating?
Assets- Selling a physical product (Transaction Based) Usage Fees- Number of minutes/nights Project Revenue (One-Time)
Subscription Fees: Monthly/Yearly/Space (Recurring) Lending/Renting/Leasing/Sharing Economy Service Revenue (Sells Time)
Licensing/Franchising/IP Brokerage Fees: % of Sales/Commission Ailiate Revenue
Advertising Freemium Model
Auction Other:
Key Resources
What do we need to buy in order to carry this out?
Physical- Facilities, Buildings, Vehicles, Machines, IT Intellectual- Copyright, Patent, Databases, Partnerships
Human- Dierent Skills Financial- Cash, Credit, Stock Options Interest / Investment
Other:
Key Activities
(What are your most important day-to-day activities?)
Production: Designing, Making, Delivering Problem Solving: Knowledge Management
Platform/Network Other:
Key Partners
(Who are our key partners?)
Strategic Alliances between non-competitors Coopetition: Strategic partnerships between competitors
Joint Ventures to develop new businesses Buyer-Supplier relationships to develop new business
Who:
Cost Structure
(What are estimated costs for activities & resources needed?)
Low-Cost Driven (No frills) Value-Driven (Luxury) Fixed Costs (Salaries, rent, facilities)
Variable Costs (Seasonal) Economies of Scale & Scope
Have you ever worked with the Small Business Development Center?
Yes No
Do you have formal advisors/investors/mentors?
Yes No
How long have you been in business? What is your website/domain name?
What is your goal for the upcoming appointment?
PLOT YOUR BUSINESS MODEL CANVAS
The Business Model Canvas
DesigneD by: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Revenue Streams
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
ChannelsKey Resources
To access the Business Model Canvas PDF & Video, visit: https://strategyzer.com/canvas/business-model-canvas
PLOT YOUR INVESTOR MODEL CANVAS
Investor Model Canvas
: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Designed by: Date: Version:Designed for:
Competitive
Analysis / IP
Key Competitors: In Person Interviews: Executive Team & Salaries
Board
Advisors
Investors
Funds Seeking
In Exchange for
Annual Revenues
Annual Expenses
Client Acquisition Cost
Debt to Income Ratio:
Company Valuation
Other Into:
Proprietary Aspects:
Barriers to Entry
Dierentiation
Problem Solution/MVP Status
Research
Eorts/MVP
Pipeline of
Potential Clients
Team /
Ownership
Key Dates/
Exit Strategy
Video / Website
Links
Financials
PLOT YOUR NON-PROFIT MODEL CANVAS
Non-Profit Model Canvas
: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Designed by: Date: Version:Designed for:
Key Partners/
Shared Values
Budget Financial Sustainability Funding Plan / Request
Influencers
Key Activities
Key ResourcesCatalysts
Value Proposition/
Social Change
Core Competencies
Scaling
Outreach/Awareness
Impacts
Customer Segments
ADDITIONAL NOTES
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BMC IMC NPMC (Virginia Western Community College)

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Completed 27 July 2020

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