D. Corporate Culture (An understanding of the organization’s culture may be
obtained from your supervisor, from other employees, and, most importantly,
from your own observations.)
E. Customers which the organization serves. (You may wish to describe the
individual consumer market(s) that the organization targets and/or the business-to-
business customers. You may also need to specify which are considered primary
markets and which are secondary markets.)
F. Products (You should describe the goods and/or services which the organization
provides for its customers. You may also wish to consider how the organization’s
products are positioned among competing products.
G. Strategies (In this section you may wish to discuss the organization’s overall
growth and development strategy, their focus on and activities in research and
development, how the organization’s products are distributed, pricing strategies,
and how products are promoted to customers and prospective customers. What are
the organization’s corporate, business, and functional level strategies?)
III. Professionals Employed by the Organization
(In this section you will want to describe the individuals you have come in contact with or
know about. What are their job titles? What do they do in their careers? What are their
strengths and weaknesses? What is their education and work history?. What special
skills do they bring to their jobs? What psychological or personality characteristics seem
to be important for success in these careers? How do they feel about their careers--are
they happy, feel fulfilled, enjoy their lives, feel appreciated and justly rewarded for their
work?)
IV. An Appraisal of the Organization:
A. From a global perspective.
B. From an ethical and social responsibility perspective.
C. In regard to the firm’s future in changing environments.
(This section is not a “rerun” of the previous description of the company but should be
based on your evaluation informed by what you have learned in your course work and
from your understanding of the business world. What do you feel about the organization?
How does it fit into a global marketplace? Should there be more or less emphasis on