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Whos Got the Best Price? Does it Matter? (Mr. Breitsprecher's Business Ed Home Page)

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©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 1 of 8
Who’s Got the Best Price? Does it Matter?
Internet Scavenger Hunt! Name: _________________________________
Marketing, connecting buyers and sellers, ultimately comes down to pricing – not too high, not to low,
“just right”. For some products, a lower price means people demand more. These are called “normal”
goods. For other products, when the price is low, people demand less. Those are called “luxury”
goods. Successful marketing means carefully setting price.
Some marketers use a business model based on discount pricing – they promote themselves as being
“low” priced. Others know that their customers will pay more and they happily do this as long as they
value “being the first” to own, or believe that higher prices means quality and customer service.
Today, we will do web searches – using sellers of your choice, chose a specific product for each of the
items below (brand, model). Remember, we want to compare different pricing on the SAME product.
Please identify the exact product you are going to research and identify 2 sellers with 2 different prices
– one higher one lower. YOU DO NOT HAVE TO FIND THE HIGHEST OR LOWEST PRICE, just 2
different prices.
List the higher price and the source – just use the root name of the online retailer (example:
amazon.com or overstock.com). The list the lower price and its source. When you are done, please
answer the last question on the form: Why do you think different retailers can be successful with
different prices for the exact same product?
SmartPhone
Specific Product:
High:
Source:
Low:
Source:
Pizza
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 2 of 8
Dell Laptop
Specific Product:
High:
Source:
Low:
Source:
Basketball Shoe
Specific Product:
High:
Source:
Low:
Source:
Soccer Shoe
Specific Product:
High:
Source:
Low:
Source:
Cleated Sports Shoe
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 3 of 8
Golf Shoe
Specific Product:
High:
Source:
Low:
Source:
Sunglasses
Specific Product:
High:
Source:
Low:
`
Source:
Pizza (only in Milwaukee County!)
Specific Product:
High:
Source:
Low:
Source:
Summer Sausage
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 4 of 8
Hula Hoop
Specific Product:
High:
Source:
Low:
Source:
Silly Bandz
Specific Product:
High:
Source:
Low:
Source:
Barbie Doll
Specific Product:
High:
Source:
Low:
Source:
Television
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 5 of 8
Surround Sound Entertainment System
Specific Product:
High:
Source:
Low:
Source:
Gibson Les Paul Guitar
Specific Product:
High:
Source:
Low:
Source:
Epiphone Les Paul Guitar
Specific Product:
High:
Source:
Low:
Source:
Violin
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 6 of 8
Piano (Electric or Acoustic)
Specific Product:
High:
Source:
Low:
Source:
Casual Shoes
Specific Product:
High:
Source:
Low:
Source:
Dress Shoes
Specific Product:
High:
Source:
Low:
Source:
Men’s Tie
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 7 of 8
Men’s Suit
Specific Product:
High:
Source:
Low:
Source:
Woman’s Business Suit
Specific Product:
High:
Source:
Low:
Source:
Woman’s Blouse (Business-style)
Specific Product:
High:
Source:
Low:
Source:
Chocolate
Specific Product:
High:
Source:
Low:
Source:
©2017 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Who’s Got Best Price? Does it Matter? Page 8 of 8
Question: You have probably discovered that marketers use pricing different ways. Based on
your research, why do you think this is? PLEASE BE SURE TO EXPLAIN YOUR ANSWER!
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Completed 15 December 2020

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