©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved Simple Business Plan with the Marketing Mix/4 Ps
Name:
Market Segmentation
Directions
We all know what it is like to describe people, groups of people that share different attributes and even interests.
There isnt really anything new when we talk about market segmentation other than the terms we use and how
we apply them. Please answer the following questions
Define the following (Hint: Simple definitions will work best):
1. Demographics
2. Geographics
3. Psychographics
4. How would you describe the typical student at our school using each of these marketing terms?
A. Demographics
B. Geographics
C. Psychographics
5. Assume you were going to market a new athletic shoe. Please describe how you might segment that market
with the following attributes:
A. Demographics
B. Geographics
C. Psychographics