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Warm Up
Consider the advertisement above. What message do you think is coming across in the ad?
What specific elements do you notice that support the message you described above?
What is one thing you would change or add to better support one of the other messages
listed above?
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Draft Your Messaging
Now that you’ve considered how a Yogurt advertisement can sell emotions and social
messaging along with the actual product, you will design an advertisement for a made-up
product of your choice.!The advertisement should include an image, product name, and a
slogan.
To help you create your advertisement, you will answer the three questions below:
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Who is my target audience?
What do I want them to
think?!
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How does my ad get them to
use this product?
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Create Your Advertisement
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