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Unit 4 Study Guide: International 1. Why do (Mr. Breitsprecher's Business Ed Home Page)

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©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com). All Rights Reserved International Business & Entrepreneurship Review
Unit 4 Study Guide: International
Business & Entrepreneurship Name: __________________________________
1. Why do assumptions about how business work need to be re-assessed when marketing internationally?
2. Why it is critical to understand and adapt business plans to be successful in international markets.
3. What is meant by a "global marketing" strategy?
4. What is an "international marketing" strategy?
5. As we discussed in class or as you will hear if you are following today's politics, what is meant by the
term "outsourcing"?
6. Please identify 2 advantages of outsourcing TO THE COMPANY DOING THE OUTSOURCING
7. Please identify 2 advantages of outsourcing TO THE COUNTRY THAT IS GETTING THE NEW
JOBS
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com). All Rights Reserved International Business & Entrepreneurship Review
8. We reviewed six disciplines entrepreneurs need to succeed which includes the following points. Please
demonstrate your understanding of each by providing an example of how a company can apply:
A. Conducting Market Research
B. Testing Your Ideas
C. Developing Business Plans
D. The Art of Negotiating
E. Saving vs. Spending
F. Mental Toughness
9. What is an entrepreneur? Please give an example
10. What is an inventor? Please give an example
11. What are 2 ways an inventor and an entrepreneur are alike?
12. What are 2 ways an inventor and an entrepreneur are different?
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Completed 15 December 2020

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