U.S. History A Chapter 8
Life at the
Turn of the
20
th
Century
274 C
HAPTER 8
Electric
trolleys are first
introduced.
1888
Supreme Court
establishes “separate-
but-equal” doctrine in
Plessy v. Ferguson.
1896
Ida B. Wells
crusades against
lynching.
1892
Construction
of the Brooklyn
Bridge is completed.
1883
Bicycle touring
club is founded in
Europe.
1878
Fifteen-nation
conference on the division
of Africa convenes in Berlin.
1884
Barnum & Bailey
Circus opens in London.
1889
USA
WORLD
The World’s Columbian Exposition,
commemorating the 400th anniversary
of Columbus sailing to the Americas.
1880
1880
1885
1885
1890
1890
1895
1895
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Page 1 of 2
Life at the Turn of the 20th Century 275
Woodrow Wilson
is elected president.
1912
Woodrow
Wilson is
reelected.
1916
Henry Ford
introduces the Model T.
William H. Taft
is elected president.
1908
1908
Theodore
Roosevelt is
elected
president.
1904
William
McKinley is
reelected.
1900
McKinley
is assassinated.
Theodore
Roosevelt
becomes
president.
1901
1901
Austrian psychoanalyst
Sigmund Freud publishes
The Interpretation of Dreams.
1899
Mexican
Revolution
begins.
1910
World War I
begins in Europe.
1914
INTERACT
INTERACT
WITH HISTORY
WITH HISTORY
It is the summer of 1893. In Chicago,
the World’s Columbian Exposition is
in full swing. Besides Thomas Edison’s
kinetograph—a camera that records
motion, attractions include a towering
“Ferris wheel” that lifts trolley cars
into the sky and the first hamburgers
in America. More than 21 million
people will attend the exposition.
You will be one of them.
How will the
latest technology
change your life?
Examine the Issues
How can technology contribute
to new forms of recreation?
What types of inventions
transform communications?
Why would mass media emerge
at this time?
1900
1900
1905
1905
1910
1910
1915
1915
Visit the Chapter 8 links for more information
about Life at the Turn of the 20th Century.
RESEARCH LINKS CLASSZONE.COM
274-275-Chapter 8 10/21/02 5:02 PM Page 275
Page 2 of 2
276 C
HAPTER 8
Terms & Names
Terms & Names
MAIN IDEA
MAIN IDEA
One American's Story
Science and
Urban Life
WHY IT MATTERS NOW
WHY IT MATTERS NOW
The Brooklyn Bridge, connecting Brooklyn to the island of
Manhattan in New York City, opened in 1883. It took 14 years
to build. Each day, laborers descended to work in a caisson, or
water tight chamber, that took them deep beneath the East
River. E. F. Farrington, a mechanic who worked on the bridge,
described the working conditions.
A PERSONAL
VOICE E. F. FARRINGTON
Inside the caisson everything wore an unreal, weird appear-
ance. There was a confused sensation in the head . . . What
with the flaming lights, the deep shadows, the confusing
noise of hammers, drills, and chains, the half-naked forms flit-
ting about . . . one might, if of a poetic temperament, get a
realizing sense of Dante’s Inferno.
quoted in The Great Bridge
Four years later, trains ran across the bridge 24 hours a day and carried more
than 30 million travelers each year.
Technology and City Life
Engineering innovations, such as the Brooklyn Bridge, laid the groundwork for
modern American life. Cities in every industrial area of the country expanded both
outward and upward. In 1870, only 25 American cities had populations
of 50,000 or more; by 1890, 58 cities could make that claim. By the turn of the 20th
century, due to the increasing number of industrial jobs, four out of ten Americans
made their homes in cities.
In response to these changes, technological advances began to meet the
nation’s needs for communication, transportation, and space. One remedy for
more urban space was to build toward the sky.
Louis Sullivan
Daniel Burnham
Frederick Law
Olmsted
Orville and Wilbur
Wright
George Eastman
Advances in science and
technology helped solve
urban problems, including
overcrowding.
American cities continue to
depend on the results of scientific
and technological research.
In 1883, New
Yorkers celebrated
the opening of the
world’s longest
suspension
bridge, the
1,595-foot-long
Brooklyn Bridge.
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Page 1 of 6
A
B
SKYSCRAPERS
Architects were able to design taller buildings because of two
factors: the invention of elevators and the development of internal steel skeletons
to bear the weight of buildings. In 1890–1891, architect Louis Sullivan designed
the ten-story Wainwright Building in St. Louis. He called the new breed of sky-
scraper a “proud and soaring thing.” The tall building’s appearance was graceful
because its steel framework supported both floors and walls.
The skyscraper became America’s greatest contribution to architecture, “a
new thing under the sun,” according to the architect Frank Lloyd Wright, who
studied under Sullivan. Skyscrapers solved the practical problem of how to make
the best use of limited and expensive space. The unusual form of another sky-
scraper, the Flatiron Building, seemed perfect for its location at one of New York’s
busiest intersections. Daniel Burnham designed this slender 285-foot tower in
1902. The Flatiron Building and other new buildings served as symbols of a rich
and optimistic society.
ELECTRIC TRANSIT
As skyscrapers expanded upward, changes in transpor-
tation allowed cities to spread outward. Before the Civil War, horses had drawn
the earliest streetcars over iron rails embedded in city streets. In some cities dur-
ing the 1870s and 1880s, underground moving cables powered streetcar lines.
Electricity, however, transformed urban transportation.
In 1888 Richmond, Virginia, became the first American city to electrify its
urban transit. Other cities followed. By the turn of the twentieth century, intri-
cate networks of electric streetcars—also called trolley cars—ran from outlying
neighborhoods to downtown offices and department stores.
New railroad lines also fed the growth of suburbs, allowing residents to com-
mute to downtown jobs. New York’s northern suburbs alone sup-
plied 100,000 commuters each day to the central business district.
A few large cities moved their streetcars far above street level,
creating elevated or “el” trains. Other cities, like New York, built
subways by moving their rail lines underground. These streetcars,
elevated trains, and subways enabled cities to annex suburban
developments that mushroomed along the advancing transpor-
tation routes.
ENGINEERING AND URBAN PLANNING
Steel-cable suspension
bridges, like the Brooklyn Bridge, also brought cities’ sections closer
together. Sometimes these bridges provided recreational opportuni-
ties. In his design for the Brooklyn Bridge, for example, John
Augustus Roebling provided an elevated promenade whose “princi-
pal use will be to allow people of leisure, and old and young
invalids, to promenade over the bridge on fine days.” This need for
open spaces in the midst of crowded commercial cities inspired the
emerging science of urban planning.
City planners sought to restore a
measure of serenity to the environment
by designing recreational areas. Landscape
architect Frederick Law Olmsted spear-
headed the movement for planned urban
parks.
In 1857 Olmsted, along with English-
born architect Calvert Vaux, helped draw
up a plan for “Greensward,” which was
selected to become Central Park, in New
York City. Olmsted envisioned the park
as a haven in the center of the busy city.
The finished park featured boating and
The Flatiron
Building, shown
here under
construction,
stands at the
intersection of
Fifth Avenue and
23rd Street in
New York City.
MAIN IDEA
MAIN IDEA
A
Analyzing
Causes
How did new
technologies make
the building of
skyscrapers
practical?
MAIN IDEA
MAIN IDEA
B
Summarizing
How did
electric transit
impact urban life?
Vocabulary
promenade: a
public place for
walking
A. Answer
The elevator
made tall build-
ings usable;
steel frames
could bear the
weight of tall
buildings.
B. Answer
It led to growth
of subways;
made commuting
easier.
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Page 2 of 6
History Through
History Through
tennis facilities, a zoo, and bicycle paths. Olmsted hoped that the park’s beauty
would soothe the city’s inhabitants and let them enjoy a “natural” setting.
A PERSONAL VOICE FREDERICK LAW OLMSTED
The main object and justification [of the park] is simply to produce a certain
influence in the minds of people and through this to make life in the city healthier
and happier. The character of this influence . . . is to be produced by means of
scenes, through observation of which the mind may be more or less lifted out of
moods and habits.
quoted in Frederick Law Olmsteds New York
In the 1870s, Olmsted planned landscaping for Washington, D.C., and St.
Louis. He also drew the initial designs for “the Emerald Necklace,” Boston’s parks
system. Boston’s Back Bay area, originally a 450-acre swamp, was drained and
developed by urban planners into an area of elegant streets and cultural attrac-
tions, including Olmstead’s parks.
CITY PLANNING
By contrast, Chicago, with its explosive growth from 30,000
people in 1850 to 300,000 in 1870, represented a nightmare of unregulated
expansion. Fortunately for the city, a local architect, Daniel Burnham, was intrigued
278 C
HAPTER 8
THE CHICAGO PLAN
This map from Daniel Burnham’s original plan of Chicago looks decep-
tively like an ordinary map today. But at the time, it was almost revolu-
tionary in its vision, and it inspired city planners all over the country.
Chicago’s Lakefront First, Burnham designed the “White City” to
host the 1893 World’s Columbian Exposition. His greatest legacy to
Chicago may have been his idea for a lakefront park system, com-
plete with beaches, playing fields, and playgrounds.
Neighborhood Parks Though not all cities could claim a lakefront
vista for recreation, most cities sprinkled neighborhood parks where
their residents needed them. Urban planners provided for local
parks—such as Lincoln Park in Chicago—so that “the sweet breath
of plant life” would be available to everyone.
Harbors For Cities On the Great Lakes, the shipping
business depended on accessible harbors. Burnham
saw the advantage of harbors for recreation and com-
mercial purposes, but he advocated moving the har-
bors away from the central business districts to free
space for public use.
The Civic Center Burnham redesigned the street pat-
tern to create a group of long streets that would con-
verge on a grand plaza, a practice reflected in other
American cities. The convergence of major thorough-
fares at a city’s center helped create a unified city
from a host of neighborhoods.
SKILLBUILDER
Interpreting Visual Sources
1.
Why did Chicago’s location make it a good choice
for urban planning?
2.
How was Chicago’s importance as a shipping center
maintained?
SEE SKILLBUILDER HANDBOOK, PAGE R23.
4
3
2
1
4
Unity was the goal of the architect of Chicago’s city center.
Image not available
for use on CD-ROM.
Please refer to the
image in the textbook.
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Page 3 of 6
by the prospect of remaking the city. His motto was “Make
no little plans. They have no magic to stir men’s blood.” He
oversaw the transformation of a swampy area near Lake
Michigan into a glistening White City for Chicago’s 1893
Worlds Columbian Exposition. Majestic exhibition halls,
statues, the first Ferris wheel, and a lagoon greeted more
than 21 million visitors who came to the city.
Many urban planners saw in Burnham’s White City
glorious visions of future cities. Burnham, however, left
Chicago an even more important legacy: an overall plan for
the city, crowned by elegant parks strung along Lake
Michigan. As a result, Chicago’s lakefront today features
curving banks of grass and sandy beaches instead of a jum-
bled mass of piers and warehouses.
New Technologies
New developments in communication brought the nation
closer together. In addition to a railroad network that now
spanned the nation, advances in printing, aviation, and
photography helped to speed the transfer of information.
A REVOLUTION IN PRINTING
By 1890, the literacy rate in
the United States had risen to nearly 90 percent. Publishers
turned out ever-increasing numbers of books, magazines,
and newspapers to meet the growing demand of the read-
ing public. A series of technological advances in printing
aided their efforts.
American mills began to produce huge quantities of
cheap paper from wood pulp. The new paper proved
durable enough to withstand high-speed presses. The electrically powered web-
perfecting press, for example, printed on both sides of a continuous paper roll,
rather than on just one side. It then cut, folded, and counted the pages as they
came down the line. Faster production and lower costs made newspapers and
magazines more affordable. People could now buy newspapers for a penny a copy.
AIRPLANES
In the early 20th century, brothers Orville and Wilbur Wright,
bicycle manufacturers from Dayton, Ohio, experimented with new engines pow-
erful enough to keep “heavier-than-air” craft aloft. First the Wright brothers built
a glider. Then they commissioned a four-cylinder internal combustion engine,
chose a propeller, and designed a biplane with a 40!4" wingspan. Their first suc-
cessful flight—on December 17, 1903, at Kitty Hawk, North Carolina—covered
120 feet and lasted 12 seconds. Orville later described the take-off.
A PERSONAL VOICE ORVILLE WRIGHT
After running the motor a few minutes to heat it up, I released
the wire that held the machine to the track, and the machine start-
ed forward into the wind. Wilbur ran at the side of the machine . . .
to balance it. . . . Unlike the start on the 14th, made in a calm, the
machine, facing a 27-mile wind, started very slowly. . . . One of the
life-saving men snapped the camera for us, taking a picture just as
the machine had reached the end of the track and had risen to a
height of about two feet.
quoted in Smithsonian Frontiers of Flight
Life at the Turn of the 20th Century 279
C
W
O
R
L
D
S
T
A
G
E
W
O
R
L
D
S
T
A
G
E
THE GARDEN CITY
Urban planning in the United
States had European counter-
parts. In Tomorr ow : A Pe ac ef ul
Path to Social Reform (1898), for
example, the British city planner
Ebenezer Howard wrote of a
planned residential community
called a garden city.
Howard wanted to combine the
benefits of urban life with easy
access to nature. His city plan
was based on concentric circles
with a town at the center and a
wide circle of rural land on the
perimeter. The town center
included a garden, concert hall,
museum, theater, library, and hos-
pital.
The circle around the town
center included a park, a shopping
center, a conservatory, a residen-
tial area, and industry. Six wide
avenues radiated out from the
town center. In 1903, Letchworth,
England served as the model for
Howard’s garden city.
Orville (right) and
Wilbur Wright at
home in Dayton,
Ohio in 1909.
MAIN IDEA
MAIN IDEA
C
Summarizing
List three
major changes in
cities near the
turn of the century.
What effect did
each have?
Vocabulary
internal
combustion
engine: an engine
in which fuel is
burned within the
engine rather than
in an external
furnace
C. Answer
Skyscrapers
conserved
space by allow-
ing cites to grow
upward; new
transportation
systems and
bridges drew
neighborhoods
closer together;
urban planning
put parks into
cities.
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Page 4 of 6
280 C
HAPTER 8
Science
Science
AVIATION PIONEERS
In 1892, Orville and Wilbur Wright opened a bicycle shop in Dayton, Ohio. They
used the profits to fund experiments in aeronautics, the construction of aircraft.
In 1903, the Wright brothers took a gasoline-powered airplane that they had
designed to a sandy hill outside Kitty Hawk, North Carolina.
art not yet released to EP
By 1918, the Postal Service began airmail
service, as shown in this preliminary sketch of a
DH4-Mail. Convinced of the great potential of
flight, the government established the first
transcontinental airmail service in 1920.
On December 17, Orville Wright made the first
successful flight of a powered aircraft in history.
The public paid little attention. But within two
years, the brothers were making 30-minute
flights. By 1908, the pioneer aviators had signed
a contract for production of the Wright airplane
with the U.S. Army.
Date Name of Engine Approximate Weight
per Unit of Horsepower
1880s Otto 440 lbs (200 kg)
1903 Wright 13 lbs (6 kg)
1910 Gnome 3.3 lbs (1.5 kg)
1918 V-12 Liberty 2 lbs (1 kg)
1944 Wright Cyclone 1.1 lbs (0.5 kg)
Source: The History of Invention, Trevor I . Wi lli am s
Early Airplane Engines and Their Weights
The airplane was powered by a 4-cylinder 12-horse-power piston engine,
designed and constructed by the bicycle shop’s mechanic, Charles Taylor.
The piston—a solid cylinder fit snugly into a hollow cylinder that moves
back and forth under pressure—was standard until jet-propelled aircraft
came into service in the 1940s.
The engine is the heaviest
component in airplane
construction. The design of
lighter engines was the most
important development in early
aviation history.
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Page 5 of 6
Within two years, the Wright brothers had increased
their flights to 24 miles. By 1920, convinced of the great
potential of flight, the U.S. government had established the
first transcontinental airmail service.
PHOTOGRAPHY EXPLOSION
Before the 1880s, photogra-
phy was a professional activity. Because of the time required
to take a picture and the weight of the equipment, a pho-
tographer could not shoot a moving object. In addition,
photographers had to develop their shots immediately.
New techniques eliminated the need to develop pic-
tures right away. George Eastman developed a series of
more convenient alternatives to the heavy glass plates pre-
viously used. Now, instead of carrying their darkrooms
around with them, photographers could use flexible film,
coated with gelatin emulsions, and could send their film to
a studio for processing. When professional photographers
were slow to begin using the new film, Eastman decided to
aim his product at the masses.
In 1888, Eastman introduced his Kodak camera. The
purchase price of $25 included a 100-picture roll of film.
After taking the pictures, the photographer would send the
camera back to Eastman’s Rochester, New York, factory. For
$10, the pictures were developed and returned with the
camera reloaded. Easily held and operated, the Kodak
prompted millions of Americans to become amateur pho-
tographers. The camera also helped to create the
field of photojournalism. Reporters could now
photograph events as they occurred. When the
Wright brothers rst ew their simple airplane at
Kitty Hawk, an amateur photographer captured
the first successful flight on film.
Life at the Turn of the 20th Century 281
Louis Sullivan
Daniel Burnham
Frederick Law Olmsted
Orville and Wilbur Wright
George Eastman
MAIN IDEA
2. TAKING NOTES
Using a three-column chart,
such as the one below, list three
important changes in city design,
communication, and transportation.
Which change had the greatest
impact on urban life? Why?
CRITICAL THINKING
3. HYPOTHESIZING
If you had been an urban planner at
the turn of the century, what new
ideas would you have included in
your plan for the ideal city?
Think About:
Olmsted’s plans for Central Park
Burnham’s ideas for Chicago
the concept of the garden city
4. EVALUATING
Which scientific or technological
development described in this
section had the greatest impact on
American culture? Use details from
the text to justify your choice.
5. SUMMARIZING
How did bridge building contribute to
the growth of cities?
1. TERMS & NAMES For each term or name, write a sentence explaining its signicance.
City
Communication Transportation
Design
1. 1. 1.
2. 2. 2.
3. 3. 3.
K
E
Y
P
L
A
Y
E
R
K
E
Y
P
L
A
Y
E
R
GEORGE EASTMAN
1854–1932
In 1877, when George Eastman
took up photography as a hobby,
he had to lug more than 100
pounds of equipment for one
day‘s outing. To lighten his load,
he replaced heavy glass plates
with film that could be rolled onto
a spool.
In 1888, Eastman sold his first
roll-film camera. Eastman called
his new camera (shown at left)
the Kodak, because the made-up
name was short and memorable.
It was popularized by the slogan
“You Press the Button, We Do the
Rest.
Copyright © Eastman Kodak Company
276-281-Chapter 8 10/21/02 5:03 PM Page 281
Page 6 of 6
282 C
HAPTER 8
Terms & Names
Terms & Names
MAIN IDEA
MAIN IDEA
One American's Story
Expanding Public
Education
WHY IT MATTERS NOW
WHY IT MATTERS NOW
William Torrey Harris was an educational reformer who saw the
public schools as a great instrument “to lift all classes of people
into . . . civilized life.” As U.S. commissioner of education from
1889 to 1906, Harris promoted the ideas of great educators like
Horace Mann and John Dewey—particularly the belief that
schools exist for the children and not the teachers. Schools,
according to Harris, should properly prepare students for full par-
ticipation in community life.
A PERSONAL VOICE WILLIAM TORREY HARRIS
Every [educational] method must . . . be looked at from two
points of view: first, its capacity to secure the development of
rationality or of the true adjustment of the individual to the social
whole; and, second, its capacity to strengthen the individuality of
the pupil and avoid the danger of obliterating the personality of
the child by securing blind obedience in place of intelligent cooper-
ation, and by mechanical memorizing in place of rational insight.
—quoted in Public Schools and Moral Education
Many other middle-class reformers agreed with Harris and viewed the public
schools as training grounds for employment and citizenship. People believed that
economic development depended on scientific and technological knowledge. As
a result, they viewed education as a key to greater security and social status.
Others saw the public schools as the best opportunity to assimilate the millions
of immigrants entering American society. Most people also believed that public
education was necessary for a stable and prosperous democratic nation.
Expanding Public Education
Although most states had established public schools by the Civil War, many
school-age children still received no formal schooling. The majority of students
who went to school left within four years, and few went to high school.
Booker T.
Washington
Tuskegee Normal
and Industrial
Institute
W. E. B. Du Bois
Niagara
Movement
Reforms in public education
led to a rise in national
literacy and the promotion of
public education.
The public education system is
the foundation of the democratic
ideals of American society.
Compulsory
attendance laws,
though slow to be
enforced, helped
fill classrooms at
the turn of the
20th century.
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Page 1 of 4
A
SCHOOLS FOR CHILDREN
Between 1865 and 1895, states passed laws requiring
12 to 16 weeks annually of school attendance by students between the ages of 8 and
14. The curriculum emphasized reading, writing, and arithmetic. However, the
emphasis on rote memorization and the uneven quality of teachers drew criti-
cism. Strict rules and physical punishment made many students miserable.
One 13-year-old boy explained to a Chicago school inspector why he hid in
a warehouse basement instead of going to school.
A PERSONAL VOICE
They hits ye if yer don’t learn, and they hits ye if ye whisper, and they hits ye if
ye have string in yer pocket, and they hits ye if yer seat squeaks, and they hits ye
if ye don’t stan’ up in time, and they hits ye if yer late, and they hits ye if ye ferget
the page.
anonymous schoolboy quoted in The One Best System
In spite of such problems, children began attending school at a younger age.
Kindergartens, which had been created outside the public school system to offer
childcare for employed mothers, became increasingly popular. The number of
kindergartens surged from 200 in 1880 to 3,000 in 1900, and, under the guidance
of William Torrey Harris, public school systems began to add kindergartens to
their programs.
Although the pattern in public education in this era was one of growth,
opportunities differed sharply for white and black students. In 1880, about 62
percent of white children attended elementary school, compared to about 34 per-
cent of African-American children. Not until the 1940s would public school edu-
cation become available to the majority of black children living in the South.
THE GROWTH OF HIGH SCHOOLS
In the new industrial age, the economy
demanded advanced technical and managerial skills. Moreover, business leaders
like Andrew Carnegie pointed out that keeping workers loyal to capitalism
required society to “provide ladders upon which the aspiring can rise.”
By early 1900, more than half a million students attended high school. The
curriculum expanded to include courses in science, civics, and social studies. And
new vocational courses prepared male graduates for industrial jobs in drafting,
carpentry, and mechanics, and female graduates for office work.
Life at the Turn of the 20th Century 283
21.6 million
7.6 million
9.9 million
12.7 million
15.5 million
17.8 million
=1,000,000 students
Expanding Education/Increasing Literacy
Year
Students Enrolled
(% of Population
age 10 and over)
Sources: Statistical Abstract of the United States, 1921;
Historical Statistics of the United States.
1871
1880
1890
1900
1910
1920
80%
83%
87%
89%
92%
94%
Literacy in English
SKILLBUILDER
Interpreting Graphs
1.
By how much did the
illiteracy rate drop
from 1870 to 1920?
2.
Does the number of
immigrants during
this period make
the reduction more
or less impressive?
Why?
A. Answer
Kindergartens
became popular
and were sup-
ported by the
public school
system.
Skillbuilder
Answers
1. about 13%.
2. Possible
Answer: More
impressive,
because mil-
lions of immi-
grants could not
read English
when they
arrived in
America.
MAIN IDEA
MAIN IDEA
A
Drawing
Conclusions
Why did
American children
begin attending
school at a
younger age?
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Page 2 of 4
RACIAL DISCRIMINATION
African Americans were mostly excluded from pub-
lic secondary education. In 1890, fewer than 1 percent of black teenagers attend-
ed high school. More than two-thirds of these students went to private schools,
which received no government financial support. By 1910, about 3 percent of
African Americans between the ages of 15 and 19 attended high school, but a
majority of these students still attended private schools.
EDUCATION FOR IMMIGRANTS
Unlike African Americans, immigrants were
encouraged to go to school. Of the nearly 10 million European immigrants set-
tled in the United States between 1860 and 1890, many were Jewish people flee-
ing poverty and systematic oppression in eastern Europe. Most immigrants sent
their children to America’s free public schools, where they quickly became
“Americanized.” Years after she became a citizen, the Russian Jewish immigrant
Mary Antin recalled the large numbers of non-English-speaking immigrant chil-
dren. By the end of the school year, they could recite “patriotic verses in honor
of George Washington and Abraham Lincoln . . . with plenty of enthusiasm.”
Some people resented the suppression of their native
languages in favor of English. Catholics were especially con-
cerned because many public school systems had mandato-
ry readings from the (Protestant) King James Version of the
Bible. Catholic communities often set up parochial schools
to give their children a Catholic education.
Thousands of adult immigrants attended night school
to learn English and to qualify for American citizenship.
Employers often offered daytime programs to Americanize
their workers. At his Model T plant in Highland Park,
Michigan, Henry Ford established a “Sociology Department,”
because “men of many nations must be taught American
ways, the English language, and the right way to live.” Ford’s
ideas were not universally accepted. Labor activists often
protested that Ford’s educational goals were aimed at weak-
ening the trade union movement by teaching workers not
to confront management.
Expanding Higher Education
Although the number of students attending high school
had increased by the turn of the century, only a minority of
Americans had high school diplomas. At the same time, an
even smaller minority—only 2.3 percent—of America’s
young people attended colleges and universities.
CHANGES IN UNIVERSITIES
Between 1880 and 1920,
college enrollments more than quadrupled. And colleges
instituted major changes in curricula and admission policies.
Industrial development changed the nation’s educational
needs. The research university emerged—offering courses in
modern languages, the physical sciences, and the new disciplines of psychology
and sociology. Professional schools in law and medicine were established. Private col-
leges and universities required entrance exams, but some state universities began
to admit students by using the high school diploma as the entrance requirement.
HIGHER EDUCATION FOR AFRICAN AMERICANS
After the Civil War, thou-
sands of freed African Americans pursued higher education, despite their exclusion
from white institutions. With the help of the Freedmen’s Bureau and other groups,
blacks founded Howard, Atlanta, and Fisk Universities, all of which opened
284 C
HAPTER 8
B
TECHNOLOGY AND SCHOOLS
In 1922, Thomas Alva Edison
wrote, “I believe that the motion
picture is destined to revolutionize
our educational system and that
in a few years it will supplant . . .
the use of textbooks.Today’s
high schools show that the bril-
liant inventor was mistaken.
Recently, some people have pre-
dicted that computers will replace
traditional classrooms and texts.
Computers allow video course-
sharing, in which students in
many schools view the same
instructors. Students also use
computers to access up-to-the-
minute scientific data, such as
weather information.
N
O
W
N
O
W
T
H
E
N
T
H
E
N
Vocabulary
parochial school:
a school
supported by a
church parish
MAIN IDEA
MAIN IDEA
B
Summarizing
What
institutions
encouraged
European
immigrants to
become
assimilated?
B. Answer
Public schools;
night schools;
large companies
like Ford Motor
Co.
282-285-Chapter 8 10/21/02 5:03 PM Page 284
Page 3 of 4
C
Life at the Turn of the 20th Century 285
Medical students
and their
professors work
in the operating
theater of the
Moorland-
Spingarn
Research Center
at Howard
University.
Booker T. Washington
Tuskegee Normal and Industrial Institute
W. E. B. Du Bois
Niagara Movement
1. TERMS & NAMES For each term or name, write a sentence explaining its signicance.
MAIN IDEA
2. TAKING NOTES
In a chart like the one below,
list at least three developments
in education at the turn of the 20th
century and their major results.
Which educational development do
you think was most important?
Explain your choice.
CRITICAL THINKING
3. HYPOTHESIZING
How might the economy and culture
of the United States have been
different without the expansion of
public schools? Think About:
the goals of public schools and
whether those goals have been
met
why people supported expanding
public education
the impact of public schools on
the development of private
schools
4. COMPARING
Compare and contrast the views of
Booker T. Washington and W. E. B.
Du Bois on the subject of the
education of African Americans.
Development Result
1.
2.
3.
between 1865 and 1868. Private
donors could not, however, finan-
cially support or educate a sufficient
number of black college graduates to
meet the needs of the segregated
communities. By 1900, out of about
9 million African Americans, only
3,880 were in attendance at colleges
or professional schools.
The prominent African American
educator, Booker T. Washington,
believed that racism would end once
blacks acquired useful labor skills and
proved their economic value to society. Washington, who was born enslaved,
graduated from Virginia’s Hampton Institute. By 1881, he headed the Tuskegee
Normal and Industrial Institute, now called Tuskegee University, in Alabama.
Tuskegee aimed to equip African Americans with teaching diplomas and useful skills
in agricultural, domestic, or mechanical work.“No race,” Washington said, “can pros-
per till it learns that there is as much dignity in tilling a field as in writing a poem.”
By contrast, W. E. B. D u Bois, the first African American to receive a doc-
torate from Harvard (in 1895), strongly disagreed with Washington’s gradual
approach. In 1905, Dubois founded the Niagara Movement, which insisted
that blacks should seek a liberal arts education so that the African-American com-
munity would have well-educated leaders.
Du Bois proposed that a group of educated blacks, the most “talented tenth”
of the community, attempt to achieve immediate inclusion into mainstream
American life. “We are Americans, not only by birth and by citizenship,” Du Bois
argued, “but by our political ideals. . . . And the greatest of those ideals is that ALL
MEN ARE CREATED EQUAL.”
By the turn of the 20th century, millions of people received the education
they needed to cope with a rapidly changing world. At the same time, however,
racial discrimination remained a thorn in the flesh of American society.
MAIN IDEA
MAIN IDEA
C
Synthesizing
Describe the
state of higher
education for
African Americans
at the turn of the
century.
C. Answer
All-black
colleges and
universities
opened,
but only a tiny
percentage of
African
Americans
received a
college
education.
282-285-Chapter 8 10/21/02 5:03 PM Page 285
Page 4 of 4
286 C
HAPTER 8
Terms & Names
Terms & Names
MAIN IDEA
MAIN IDEA
One American's Story
Segregation and
Discrimination
WHY IT MATTERS NOW
WHY IT MATTERS NOW
Born into slavery shortly before emancipation, Ida B. Wells
moved to Memphis in the early 1880s to work as a teacher.
She later became an editor of a local paper. Racial justice was
a persistent theme in Wells’s reporting. The events of
March 9, 1892 turned that theme into a crusade. Three
African-American businessmen, friends of Wells, were
lynched—illegally executed without trial. Wells saw lynch-
ing for what it was.
A PERSONAL
VOICE IDA B. WELLS
Thomas Moss, Calvin McDowell, and Lee Stewart had been
lynched in Memphis . . . [where] no lynching had taken place before.
. . . This is what opened my eyes to what lynching really was. An excuse
to get rid of Negroes who were acquiring wealth and property and thus keep the
race terrorized . . .
quoted in Crusade for Justice
African Americans were not the only group to experience violence and racial
discrimination. Native Americans, Mexican residents, and Chinese immigrants
also encountered bitter forms of oppression, particularly in the American West.
African Americans Fight Legal Discrimination
As African Americans exercised their newly won political and social rights during
Reconstruction, they faced hostile and often violent opposition from whites.
African Americans eventually fell victim to laws restricting their civil rights but
never stopped fighting for equality. For at least ten years after the end of
Reconstruction in 1877, African Americans in the South continued to vote and
occasionally to hold political office. By the turn of the 20th century, however,
Southern states had adopted a broad system of legal policies of racial discrimi-
nation and devised methods to weaken African-American political power.
Ida B. Wells
poll tax
grandfather
clause
segregation
Jim Crow laws
Plessy v.
Ferguson
debt peonage
African Americans led the
fight against voting
restrictions and Jim Crow
laws.
Today, African Americans have the
legacy of a century-long battle for
civil rights.
Ida B. Wells
moved north to
continue her fight
against lynching
by writing,
lecturing, and
organizing for civil
rights.
286-289-Chapter 8 10/21/02 5:03 PM Page 286
Page 1 of 4
VOTING RESTRICTIONS
All
Southern states imposed new
voting restrictions and denied
legal equality to African
Americans. Some states, for
example, limited the vote to
people who could read, and
required registration officials
to administer a literacy test to
test reading. Blacks trying to
vote were often asked more
difficult questions than whites,
or given a test in a foreign lan-
guage. Officials could pass or
fail applicants as they wished.
Another requirement was
the poll tax, an annual tax
that had to be paid before
qualifying to vote. Black as
well as white sharecroppers
were often too poor to pay the poll tax. To reinstate white voters who may have
failed the literacy test or could not pay the poll tax, several Southern states added
the grandfather clause to their constitutions. The clause stated that even if a
man failed the literacy test or could not afford the poll tax, he was still entitled to
vote if he, his father, or his grandfather had been eligible to vote before January 1,
1867. The date is important because before that time, freed slaves did not have
the right to vote. The grandfather clause therefore did not allow them to vote.
JIM CROW LAWS
During the 1870s and 1880s, the Supreme Court failed to
overturn the poll tax or the grandfather clause, even though the laws undermined
all federal protections for African Americans’ civil rights. At the same time that
blacks lost voting rights, Southern states passed racial segregation laws to sepa-
rate white and black people in public and private facilities. These laws came to be
known as Jim Crow laws after a popular old minstrel song that ended in the
words “Jump, Jim Crow.” Racial segregation was put into effect in schools, hospi-
tals, parks, and transportation systems throughout the South.
PLESSY v. FERGUSON
Eventually a legal case reached the U.S. Supreme Court
to test the constitutionality of segregation. In 1896, in Plessy v. Ferguson, the
Supreme Court ruled that the separation of races in public accommodations was
legal and did not violate the Fourteenth Amendment. The decision established
the doctrine of “separate but equal,” which allowed states to maintain segregated
facilities for blacks and whites as long as they provided equal service. The deci-
sion permitted legalized racial segregation for almost 60 years. (See Plessy v.
Ferguson, page 290.)
Turn-of-the-Century Race Relations
African Americans faced not only formal discrimination but also informal rules
and customs, called racial etiquette, that regulated relationships between whites
and blacks. Usually, these customs belittled and humiliated African Americans,
enforcing their second-class status. For example, blacks and whites never shook
hands, since shaking hands would have implied equality. Blacks also had to yield
the sidewalk to white pedestrians, and black men always had to remove their hats
for whites.
Life at the Turn of the 20th Century 287
A
This theater
in Leland,
Mississippi, was
segregated under
the Jim Crow laws.
Vocabulary
minstrel: one
of a troupe of
entertainers in
blackface
presenting a
comic variety
show
A. Answer
The Supreme
Court decision
opened the door
for the legal
segregation of
almost all public
facilities.
MAIN IDEA
MAIN IDEA
A
Analyzing
Effects
How did the
Plessy v. Ferguson
ruling affect the
civil rights of
African
Americans?
286-289-Chapter 8 10/21/02 5:03 PM Page 287
Page 2 of 4
Some moderate reformers, like Booker T. Washington,
earned support from whites. Washington suggested that
whites and blacks work together for social progress.
A PERSONAL VOICE BOOKER T. WASHINGTON
To those of the white race . . . I would repeat what I say
to my own race. . . . Cast down your bucket among these
people who have, without strikes and labour wars, tilled
your fields, cleared your forests, builded your railroads and
cities, and brought forth treasures from the bowels of the
earth. . . . In all things that are purely social we can be as
separate as the fingers, yet one as the hand in all things
essential to mutual progress.
—Atlanta Exposition address, 1895
Washington hoped that improving the economic skills
of African Americans would pave the way for long-term
gains. People like Ida B. Wells and W. E. B. Du Bois, howev-
er, thought that the problems of inequality were too urgent
to postpone.
VIOLENCE
African Americans and others who did not fol-
low the racial etiquette could face severe punishment or
death. All too often, blacks who were accused of violating
the etiquette were lynched. Between 1882 and 1892, more
than 1,400 African-American men and women were shot,
burned, or hanged without trial in the South. Lynching
peaked in the 1880s and 1890s but continued well into the
20th century.
DISCRIMINATION IN THE NORTH
Most African Americans lived in the segregated
South, but by 1900, a number of blacks had moved to Northern cities. Many blacks
migrated to Northern cities in search of better-paying jobs and social equality. But
after their arrival, African Americans found that there was racial discrimination in
the North as well. African Americans found themselves forced into segregated
neighborhoods. They also faced discrimination in the workplace. Labor unions
often discouraged black membership, and employers hired African-American
labor only as a last resort and fired blacks before white employees.
Sometimes the competition between African Americans and working-class
whites became violent, as in the New York City race riot of 1900. Violence erupt-
ed after a young black man, believing that his wife was being mistreated by a
white policeman, killed the policeman. Word of the killing spread, and whites
retaliated by attacking blacks. Northern blacks, however, were not alone in facing
discrimination. Non-whites in the West also faced oppression.
Discrimination in the West
Western communities were home to people of many backgrounds working and
living side by side. Native Americans still lived in the Western territories claimed
by the United States. Asian immigrants went to America’s Pacific Coast in search
of wealth and work. Mexicans continued to inhabit the American Southwest.
African Americans were also present, especially in former slave-holding areas,
such as Texas. Still, racial tensions often made life difficult.
MEXICAN WORKERS
In the late 1800s, the railroads hired more Mexicans than
members of any other ethnic group to construct rail lines in the Southwest.
288 C
HAPTER 8
B
S
P
O
T
L
I
G
H
T
S
P
O
T
L
I
G
H
T
HISTORICAL
HISTORICAL
WASHINGTON VS. DU BOIS
Booker T. Washington argued for
a gradual approach to racial
equality—suggesting that “it is at
the bottom of life we must begin,
and not at the top.
Ten years later, W. E. B. D u B oi s
denounced this view of gradual
equality. Du Bois demanded full
social and economic equality for
African Americans, declaring that
“persistent manly agitation is the
way to liberty.
In 1909 the Niagara Movement,
founded by Du Bois in 1905,
became the National Association
for the Advancement of Colored
People (NAACP), with Du Bois as
the editor of its journal, The
Crisis. He wrote, “We refuse to
surrender . . . leadership . . . to
cowards and trucklers. We are
men; we will be treated as men.
The NAACP continues the fight for
racial equality today.
MAIN IDEA
MAIN IDEA
B
Summarizing
What were
Booker T.
Washingtons
views about
establishing racial
equality?
C
MAIN IDEA
MAIN IDEA
C
Contrasting
How did
conditions for
African Americans
in the North differ
from their
circumstances in
the South?
B. Answer
He believed it
was best not to
emphasize legal
equality but to
concentrate on
creating eco-
nomic opportu-
nities for African
Americans.
C. Answer
Discrimination
existed in both
the North and
the South, but
the rules of seg-
regation were
more strict and
pervasive in the
South.
286-289-Chapter 8 10/21/02 5:03 PM Page 288
Page 3 of 4
Life at the Turn of the 20th Century 289
Ida B. Wells
poll tax
grandfather clause
segregation
Jim Crow laws
Plessy v. Ferguson
debt peonage
1. TERMS & NAMES For each term or name, write a sentence explaining its signicance.
MAIN IDEA
2. TAKING NOTES
Review the section, and find five key
events to place on a time line as
shown.
Which of these events do you think
was most important? Why?
CRITICAL THINKING
3. IDENTIFYING PROBLEMS
How did segregation and
discrimination affect the lives of
African Americans at the turn of the
20th century?
4. COMPARING
What did some African-American
leaders do to fight discrimination?
5. CONTRASTING
How did the challenges and
opportunities for Mexicans in the
United States differ from those for
African Americans? Think About:
the types of work available to
each group
the effects of government
policies on each group
the effect of the legal system on
each group
Mexicans were accustomed to the region’s hot, dry climate. But the work was gru-
eling, and the railroads made them work for less money than other ethnic groups.
Mexicans were also vital to the development of mining and agriculture in the
Southwest. When the 1902 National Reclamation Act gave government assistance
for irrigation projects, many southwest desert areas bloomed. Mexican workers
became the major labor force in the agricultural industries of the region.
Some Mexicans, however, as well as African Americans in the Southwest, were
forced into debt peonage, a system that bound laborers into slavery in order to
work off a debt to the employer. Not until 1911 did the Supreme Court declare
involuntary peonage a violation of the Thirteenth Amendment.
EXCLUDING THE CHINESE
By 1880, more than 100,000 Chinese immigrants
lived in the United States. White people’s fear of job competition with the
Chinese immigrants often pushed the Chinese into segregated schools and neigh-
borhoods. Strong opposition to Chinese immigration developed, and not only in
the West. (See Chinese Exclusion Act, page 259.)
Racial discrimination posed terrible legal and economic problems for non-
whites throughout the United States at the turn of the century. More people,
however, whites in particular, had leisure time for new recreational activities, as
well as money to spend on a growing arrray of consumer products.
Mexican track
workers for the
Southern Pacific
railroad posed for
this group photo
taken sometime
between 1910
and 1915.
Event Event Event
Event1890 1900Event
Vocabulary
peon: a worker
bound in servitude
to a landlord
creditor
286-289-Chapter 8 10/21/02 5:03 PM Page 289
Page 4 of 4
292 C
HAPTER 8
Terms & Names
Terms & Names
MAIN IDEA
MAIN IDEA
The Dawn of Mass Culture
WHY IT MATTERS NOW
WHY IT MATTERS NOW
Along the Brooklyn seashore, on a narrow sandbar just nine
miles from busy Manhattan, rose the most famous urban
amusement center, Coney Island. In 1886, its main developer,
George Tilyou, bragged, “If Paris is France, then Coney Island
. . . is the world.” Indeed, tens of thousands of visitors mobbed
Coney Island after work each evening and on Sundays and
holidays. When Luna Park, a spectacular amusement park on
Coney Island, opened in May 1903, a reporter described the
scene.
A PERSONAL VOICE BRUCE BLEN
[Inside the park was] an enchanted, storybook land of trel-
lises, columns, domes, minarets, lagoons, and lofty aerial
flights. And everywhere was life—a pageant of happy people;
and everywhere was color—a wide harmony of orange and
white and gold. . . . It was a world removed—shut away from
the sordid clatter and turmoil of the streets.
—quoted in Amusing the Million
Coney Island offered Americans a few hours of escape
from the hard work week. A schoolteacher who walked fully
dressed into the ocean explained her unusual behavior by saying, “It has been a
hard year at school, and when I saw the big crowd here, everyone with the brakes
off, the spirit of the place got the better of me.” The end of the 19th century saw
the rise of a “mass culture” in the United States.
American Leisure
Middle-class Americans from all over the country shared experiences as new
leisure activities, nationwide advertising campaigns, and the rise of a consumer
culture began to level regional differences. As the 19th century drew to a close,
many Americans fought off city congestion and dull industrial work by enjoying
amusement parks, bicycling, new forms of theater, and spectator sports.
As Americans had more time
for leisure activities, a
modern mass culture
emerged.
Today, the United States has a
worldwide impact on mass
culture.
The sprawling
amusement
center at Coney
Island became a
model for urban
amusement parks.
Joseph Pulitzer
William Randolph
Hearst
Ashcan school
Mark Twain
rural free delivery
(RFD)
One American's Story
292-297-Chapter 8 10/21/02 5:04 PM Page 292
Page 1 of 6
AMUSEMENT PARKS
To meet the recreational needs of city
dwellers, Chicago, New York City, and other cities began setting
aside precious green space for outdoor enjoyment. Many cities built
small playgrounds and playing fields throughout their neighbor-
hoods for their citizens’ enjoyment.
Some amusement parks were constructed on the outskirts of
cities. Often built by trolley-car companies that sought more pas-
sengers, these parks boasted picnic grounds and a variety of rides.
The roller coaster drew daredevil customers to Coney Island in 1884, and the first
Ferris wheel drew enthusiastic crowds to the World’s Columbian Exposition in
Chicago in 1893. Clearly, many Americans were ready for new and innovative
forms of entertainment—and a whole panorama of recreational activities soon
became available.
BICYCLING AND TENNIS
With their huge front wheels and solid rubber tires,
the first American bicycles challenged their riders. Because a bump might toss the
cyclist over the handlebars, bicycling began as a male-only sport. However, the
1885 manufacture of the first commercially successful “safety bicycle,” with its
smaller wheels and air-filled tires, made the activity more popular. And the Victor
safety bicycle, with a dropped frame and no crossbar, held special appeal to
women.
Abandoning their tight corsets, women bicyclists donned shirtwaists (tailored
blouses) and “split” skirts in order to cycle more comfortably. This attire soon
became popular for daily wear. The bicycle also freed women from the scrutiny of
the ever-present chaperone. The suffragist Susan B. Anthony declared, “I think
[bicycling] has done more to emancipate women than anything else in the world.
. . . It gives women a feeling of freedom and self-reliance.” Fifty thousand men
and women had taken to cycles by 1888. Two years later 312 American firms
turned out 10 million bikes in one year.
Americans took up the sport of tennis as enthusiastically as they had taken
up cycling. The modern version of this sport originated in North Wales in 1873.
A year later, the United States saw its first tennis match. The socialite Florence
Harriman recalled that in the 1880s her father returned from England with one
of New York’s first tennis sets. At first, neighbors thought the elder Harriman had
installed the nets to catch birds.
Hungry or thirsty after tennis or cycling? Turn-of-the-century enthusiasts
turned to new snacks with recognizable brand names. They could munch on a
Hershey chocolate bar, first sold in 1900, and wash down the chocolate with a
Coca-Cola®. An Atlanta pharmacist originally formulated the drink as a cure for
headaches in 1886. The ingredients included extracts from Peruvian coca leaves
as well as African cola nuts.
A
Bicycling and
other new sports
became fads in
the late 1800s.
Eight hours for
work, eight hours for
rest, eight hours for
what we will
THE CARPENTERS’ UNION,
WORCESTER, MASSACHUSETTS
A. Answer
The attire
women adopted
for bicycle
riding soon
became popular
for daily wear.
The bicycle also
freed women
from always
having to have a
chaperone with
them.
MAIN IDEA
MAIN IDEA
A
Making
Inferences
How did the
mass production
of bicycles change
women’s lives?
292-297-Chapter 8 10/21/02 5:04 PM Page 293
Page 2 of 6
SPECTATOR SPORTS
Americans not only participated in new sports, but
became avid fans of spectator sports, especially boxing and baseball. Though
these two sports had begun as popular informal activities, by the turn of the 20th
century they had become profitable businesses. Fans who couldn’t attend an
important boxing match jammed barbershops and hotel lobbies to listen to
telegraphed transmissions of the contest’s highlights.
BASEBALL
New rules transformed baseball into a professional sport. In 1845,
Alexander J. Cartwright, an amateur player, organized a club in New York City
and set down regulations that used aspects of an English sport called rounders.
Five years later, 50 baseball clubs had sprung up in the United States, and New
York alone boasted 12 clubs in the mid-1860s.
In 1869, a professional team named the Cincinnati Red Stockings toured the
country. Other clubs soon took to the road, which led to the formation of the
National League in 1876 and the American League in 1900. In the first World
Series, held in 1903, the Boston Pilgrims beat the Pittsburgh Pirates. African-
American baseball players, who were excluded from both leagues because of racial
discrimination, formed their own clubs and two leagues—the Negro National
League and the Negro American League.
The novelist Mark Twain called baseball “the very symbol . . . and visible
expression of the drive and push and rush and struggle of the raging, tearing,
booming nineteenth century.” By the 1890s, baseball had a published game
schedule, official rules, and a standard-sized diamond.
The Spread of Mass Culture
As increasing numbers of Americans attended school and learned to read, the cul-
tural vistas of ordinary Americans expanded. Art galleries, libraries, books, and
museums brought new cultural opportunities to more people. Other advances
fostered mass entertainment. New media technology led to the release of hun-
dreds of motion pictures. Mass-production printing techniques gave birth to
thousands of books, magazines, and newspapers.
MASS CIRCULATION NEWSPAPERS
Looking for ways to captivate readers’
attention, American newspapers began using sensational headlines. For example,
to introduce its story about the horrors of the Johnstown, Pennsylvania flood of
1889, in which more than 2,000 people died, one newspaper used the headline
“THE VALLEY OF DEATH.”
Joseph Pulitzer, a Hungarian immigrant who had bought the New York
World in 1883, pioneered popular innovations, such as a large Sunday edition,
294 C
HAPTER 8
The Negro
Leagues were
first formed in
1920.
B
B. Answer
Leisure activi-
ties provided
Americans with
relief from
crowded urban
life and occupied
their increased
time outside of
work.
MAIN IDEA
MAIN IDEA
B
Drawing
Conclusions
Why do you
think sports were
so popular among
Americans at the
turn of the
century?
292-297-Chapter 8 10/21/02 5:04 PM Page 294
Page 3 of 6
C
comics, sports coverage, and women’s news. Pulitzer’s paper emphasized “sin, sex,
and sensation” in an attempt to surpass his main competitor, the wealthy
William Randolph Hearst, who had purchased the New York Morning Journal
in 1895. Hearst, who already owned the San Francisco Examiner, sought to outdo
Pulitzer by filling the Journal with exaggerated tales of personal scandals, cruelty,
hypnotism, and even an imaginary conquest of Mars.
The escalation of their circulation war drove both papers to even more sen-
sational news coverage. By 1898, the circulation of each paper had reached more
than one million copies a day.
PROMOTING FINE ARTS
By 1900, at least one art gallery graced every large city.
Some American artists, including Philadelphian Thomas Eakins, began to embrace
realism, an artistic school that attempted to portray life as it is
really lived. Eakins had studied anatomy with medical stu-
dents and used painstaking geometric perspective in his work.
By the 1880s, Eakins was also using photography to make real-
istic studies of people and animals.
In the early 20th century, the Ashcan school of American
art, led by Eakins’s student Robert Henri, painted urban life
and working people with gritty realism and no frills. Both
Eakins and the Ashcan school, however, soon were challenged
by the European development known as abstract art, a direc-
tion that most people found difficult to understand.
In many cities, inhabitants could walk from a new art
gallery to a new public library, sometimes called “the poor
man’s university.” By 1900, free circulating libraries in America
numbered in the thousands.
Life at the Turn of the 20th Century 295
C. Answer
By printing lurid
headlines,
devising promo-
tional stunts,
making up
news, and insti-
tuting Sunday
editions, comics
and coverage of
sports and
women’s news.
MAIN IDEA
MAIN IDEA
C
Drawing
Conclusions
How did the
World and the
Journal attract
readers?
History Through
History Through
THE CHAMPION SINGLE
SCULLS (MAX SCHMITT IN
A SINGLE SCULL)
(1871)
This painting by Thomas Eakins
is an example of the realist
movement—an artistic school
that aimed at portraying people
and environments as they
really are.
What realistic details do you
see portrayed in this painting?
Image not available
for use on CD-ROM.
Please refer to the
image in the textbook.
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Page 4 of 6
POPULAR FICTION
As literacy rates rose, scholars debated the
role of literature in society. Some felt that literature should uplift
America’s literary tastes, which tended toward crime tales and
Western adventures.
Most people preferred to read light fiction. Such books sold
for a mere ten cents, hence their name, “dime novels.” Dime
novels typically told glorified adventure tales of the West and
featured heroes like Edward Wheeler’s Deadwood Dick. Wheeler
published his first Deadwood Dick novel in 1877 and in less
than a decade produced over 30 more.
Some readers wanted a more realistic portrayal of
American life. Successful writers of the era included Sarah
Orne Jewett, Theodore Dreiser, Stephen Crane, Jack London,
and Willa Cather. Most portrayed characters less polished
than the upper-class men and women of Henry James’s and
Edith Wharton’s novels. Samuel Langhorne Clemens, the novelist and
humorist better known as Mark Twain, inspired a host of other young authors
when he declared his independence of “literature and all that bosh.” Yet, some of
his books have become classics of American literature. The Adventures of
Huckleberry Finn, for example, remains famed for its rendering of life along the
Mississippi River.
Although art galleries and libraries attempted to raise cultural standards,
many Americans had scant interest in high culture—and others did not have
access to it. African Americans, for example, were excluded from visiting many
museums and other white-controlled cultural institutions.
New Ways to Sell Goods
Along with enjoying new leisure activities, Americans also changed the way they
shopped. Americans at the turn of the 20th century witnessed the beginnings of
the shopping center, the development of department and chain stores, and the
birth of modern advertising.
URBAN SHOPPING
Growing city populations made promising targets for enter-
prising merchants. The nation’s earliest form of a shopping center opened in
Cleveland, Ohio, in 1890. The glass-topped arcade contained four levels of jewel-
ry, leather goods, and stationery shops. The arcade also provided band music on
Sundays so that Cleveland residents could spend their Sunday afternoons
strolling through the elegant environment and gazing at the window displays.
Retail shopping districts formed where public transportation could easily
bring shoppers from outlying areas. To anchor these retail shopping districts,
ambitious merchants started something quite new, the modern department store.
THE DEPARTMENT STORE
Marshall Field of Chicago first brought the depart-
ment store concept to America. While working as a store clerk, Field found that
paying close attention to women customers could increase sales considerably. In
1865, Field opened his own store, featuring several floors of specialized depart-
ments. Field’s motto was “Give the lady what she wants.” Field also pioneered the
bargain basement, selling bargain goods that were “less expensive but reliable.”
THE CHAIN STORE
Department stores prided themselves on offering a variety
of personal services. New chain stores—retail stores offering the same merchan-
dise under the same ownership—sold goods for less by buying in quantity and
limiting personal service. In the 1870s, F. W. Woolworth found that if he offered
an item at a very low price, “the consumer would purchase it on the spur of the
296 C
HAPTER 8
Highly popular
dime novels often
featured
adventure stories.
D
D. Possible
Answer
America’s grow-
ing literacy rate
and cheaper
prices for books
and other print-
ed materials,
due to new
technologies.
Vocabulary
consumer: a
person who
purchases goods
or services for
direct use or
ownership
MAIN IDEA
MAIN IDEA
D
Analyzing
Causes
What factors
contributed to the
popularity of dime
novels?
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Page 5 of 6
moment” because “it was only a nickel.” By 1911, the
Woolworth chain boasted 596 stores and sold more than a
million dollars in goods a week.
ADVERTISING
An explosion in advertising also heralded
modern consumerism. Expenditures for advertising were
under $10 million a year in 1865 but increased tenfold, to
$95 million, by 1900. Patent medicines grabbed the largest
number of advertising lines, followed by soaps and baking
powders. In addition to newspapers and magazines, adver-
tisers used ingenious methods to push products. Passengers
riding the train between New York and Philadelphia in the
1870s might see signs for Dr. Drake’s Plantation Bitters on
barns, houses, billboards, and even rocks.
CATALOGS AND RFD
Montgomery Ward and Sears
Roebuck brought retail merchandise to small towns. Ward’s
catalog, launched in 1872, grew from a single sheet the first
year to a booklet with ordering instructions in ten lan-
guages. Richard Sears started his company in 1886. Early
Sears catalogs stated that the company received “hundreds
of orders every day from young and old who never [before]
sent away for goods.” By 1910, about 10 million Americans
shopped by mail. The United States Post Office boosted
mail-order businesses. In 1896 the Post Office introduced a
rural free delivery (RFD) system that brought packages
directly to every home.
The turn of the 20th century saw prosperity that caused
big changes in Americans’ daily lives. At the same time, the
nation’s growing industrial sector faced problems that
called for reform.
Life at the Turn of the 20th Century 297
N
O
W
N
O
W
T
H
E
N
T
H
E
N
CATALOG SHOPPING
Catalogs were a novelty when
Sears and Montgomery Ward
arrived on the scene. However,
by the mid-1990s, more than
13 billion catalogs filled the
mailboxes of Americans.
Today, the wo r ld of mail-order
business is changing. After over
100 years of operation,
Montgomery Ward filed for bank-
ruptcy on December 28, 2000.
Online shopping threatens to
dominate mail-order commerce
today. Online retail sales have
grown from $500 million in 1995
to $7.8 billion in 1998. What do
catalog shoppers order? Clothing
ranks first, electronics second.
Online book sales also lead—in
1998, book sales had risen over
300% to total $650 million.
Leisure
Culture
Modern Mass
Culture Emerges
Joseph Pulitzer
William Randolph Hearst
Ashcan school
Mark Twain
rural free delivery (RFD)
1. TERMS & NAMES For each term or name, write a sentence explaining its signicance.
MAIN IDEA
2. TAKING NOTES
Re-create the spider diagram below.
Add examples to each category.
Why is mass culture often described
as a democratic phenomenon?
CRITICAL THINKING
3. SUMMARIZING
How did American methods of
selling goods change at the
turn of the 20th century?
Think About:
how city people did their
shopping
how rural residents bought
goods
how merchants advertised their
products
4. ANALYZING VISUAL SOURCES
This cartoon shows the masters of
the “new journalism.According to
the cartoonist, where were Pulitzer
and Hearst leading American
journalism?
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