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The Podcast Cheat Sheet Version 4 (City of Oakland)

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Contents
Introduction ................................................................. 2
You and Your Future Podcast .................................. 4
Planning Your Podcast Episodes…...........................6
Recording and Editing Your Show ........................ 7
Preparing the Audio File for the World ............ 10
The Launch Plan ........................................................ 12
The
Podcast
Cheat
Sheet
by Pat Flynn
The Podcast Cheat Sheet | 2
Introduction
Hi! I’m Pat Flynn, host of The Smart Passive Income
Podcast, The AskPat Podcast, and three more shows that in
total have earned over 55 million downloads! Across all of
these podcasts, I’ve recorded over 1,300 podcast episodes,
and I’m on a mission to help you start a podcast of your
own.
I’m so excited you want to start your own show! I’ve been
podcasting for nearly ten years, and it’s completely changed
my business, and my life.
With that said, I remember how dicult it was to get started.
I made an announcement back in 2008 about the start of
my very rst podcast. You can actually see it here on the
blog.
Unfortunately, I didn’t come out with my rst episode until
July . . . of 2010! That’s a year and a half later! Why? Two
reasons:
1. Because I was scared
2. Because I didn’t know all the steps
To tackle reason #1 really quick, anything new is going to be
a little scary. But that’s a good thing! As Stephen Presseld
says in his book,
The War of Art
, that self-doubt for artists
and entrepreneurs is actually a sign that this is
important to you, and it’s something you should push
through to do.
Yes, it’s new. Yes, it’s scary. But yes, podcasting will
open up new opportunities for you and your business
that you can’t even imagine yet!
The time to start is now, and I’m happy to help you
along the way. Which relates to reason #2 from above
—the steps to get your show started.
I’ve taught thousands of people how to start a podcast
in my free training, and in some of the premium
courses I have available, too.
This checklist (a.k.a. Cheat Sheet) will outline all of
the steps you need to do to get your podcast started,
and also things you can do to get found, too.
Along the way, you’ll notice certain steps that are
bolded and highlighted with a box around them . . .
These are important areas of the checklist that I
discuss in more depth in my free webinar training
Sort of like this . . .
The Podcast Cheat Sheet | 3
series. If you’d like to make sure you understand those parts
better before you start, I recommend checking out my next
training. My webinars are ongoing and always there to help
you.
During the webinars, we go through those highlighted parts
of the checklist together.
You can nd the next available Podcasting the
Smart Way training by clicking here, or by going to
https://www.smartpassiveincome.com/podcastingwebinar.
Alright, here’s your checklist!
The Podcast Cheat Sheet | 4

YOU AND YOUR
FUTURE PODCAST
Make a Commitment
☐
I’m going to commit to starting a podcast (and
actually follow through)!
Purchase Your Podcasting
Equipment
☐
Microphone (I recommend the ATR-2100 USB
microphone, or the Samson Q2U if you’re not in
the US) - Click here for a microphone review to
hear how they sound.
☐
Microphone stand (I recommend a “Boom Arm”
extension)
☐
Shock mount (to reduce vibrations being picked
up on the mic)
☐
Pop lter or windscreen (to reduce B & P
sounds from blowing air into the mic)
Prepare Your Show
☐
Decide why you are starting your podcast:
☐
Know who your show is for? What kind of
person? Describe them below:
☐
How will your podcast help them? How might
they benet from listening to your podcast?
☐
What will you oer, include or bring to the table
that will help your show stand out?
The Podcast Cheat Sheet | 5
Determine Your Show Details
☐
Podcast Title (40 characters or less is
recommended):
☐
Podcast Subtitle (a one-liner description of your
show):
☐
Keywords (what keywords would you ideally
love to rank for? Choose 5-7):
☐
Podcast Description (a more detailed
description of your show, often 1-2 paragraphs
in length. Be sure to include keywords. Can be
1st or 3rd person):
☐
Get Podcast Artwork Created (3000x3000px
maximum and recommended, RGB colorspace)
The Podcast Cheat Sheet | 6

PLANNING YOUR
PODCAST EPISODES
Plan Your Show Structure
☐
Podcast Introduction (How might you begin your
podcast once a person hits play?):
☐
(Optional) Get voiceover or royalty-free music
ordered for your podcast introduction
☐
Brainstorm Topics and Guests (What content
would be benecial for your audience to hear?
Try to get at least 10 ideas started):
☐
Potential Topic Ideas:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
☐
Potential Guests:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
☐
Install software to record interviews (Skype,
ZenCastr, Zoom)
The Podcast Cheat Sheet | 7

RECORDING AND
EDITING YOUR SHOW
Hook Up Your Equipment
☐
Install your microphone in your shock mount
and on stand or boom arm.
☐
Install your windscreen.
☐
Connect your microphone to your computer
with a USB cable.
Set Up Your Recording Software
☐
Install your editing software (Garageband or
Audacity will work—both free!).
☐
Setup your new microphone as an input device.
☐
Create several tests recordings to nd the
correct settings for your microphone. You may
need to adjust the input level.
Tip: I recommend listening to yourself using
headphones, instead of through your computer/laptop
speakers.
Set Up Your File Organization
☐
Create a master folder for your podcast.
☐
Create a subfolder for your recordings.
☐
Inside the subfolder, create a folder for each
episode of your show.
☐
Create a recordings folder for inside your master
folder for any interviews you record.
Record Your Episode
☐
Create an outline based on the transformation
you want your audience to have. Don’t script the
whole show.
☐
Plan a hook for the beginning of your episode to
make them want to stick around!
☐
Be consistent with where your mouth is in
relation to the microphone and always face the
microphone.
☐
Minimize distractions.
☐
Record where you can minimize echo (your
closet is perfect!).
The Podcast Cheat Sheet | 8
☐
Picture your listener avatar.
☐
Be yourself and have fun.
☐
Don’t worry about the umms and uhhhs.
☐
Pay attention to the tone of your voice.
☐
Don’t worry about being perfect.
☐
If you mess up, don’t stop recording. Take a deep
breath and keep going.
Preparing for an Interview
☐
Build a relationship before inviting someone to
be a guest.
☐
Request the interview well in advance of when
you need to record. It make take several weeks
tondatimethatworks.
☐
Conrmthedate,time,andrecordinglocation/
method of the interview a few days in advance.
☐
Send the guest an overview of what you plan to
cover and how you plan to connect.
☐
Add your guest’s Skype name to your contact
list.
☐
Before initiating your call with the guest, test
your Skype settings.
Recording an Interview
☐
Thank the guest and make them feel comfortable.
☐
Don’t forget to hit record.
☐
Let the guest talk. Listen and ask questions
that prompt the guest to go deeper.
☐
Take notes while staying genuinely curious.
☐
Add to the conversation.
☐
Ask the guest where the audience can learn
more about the guest.
☐
Stop recording and thank the guest again.
☐
Send the guest a release form (available in
Power-Up Podcasting).
The Podcast Cheat Sheet | 9
Edit Your Episode
☐
Save your episode with your le name.
☐
If you’re doing a solo episode, record and edit
the main body of the episode.
☐
Add all of your other episode components:
introduction, interview with guest, outro, and
any transition sounds or music (optional).
☐
Add all of your other episode components:
introduction, interview with guest, outro, and
any transition sounds or music (optional).
The Podcast Cheat Sheet | 10

PREPARING THE AUDIO
FILE FOR THE WORLD
Create Your MP3
☐
From your audio editor, export your podcast
episode as a MP3 le.
☐
Level your audio in Garageband or with Auphonic.
Set Up Your Media Host
☐
Sign up for a podcast host (I recommend Libsyn.
com). Use the code SPI to get your rst month o!
☐
Enter your show information into the show
setting.
☐
Set up your podcast feed with your podcast details.
☐
Add your podcast artwork.
Upload Your Episode To Your Host
☐
Create a new episode and upload your le.
☐
Fill in the metadata and episode description.
☐
Be sure your episode metadata includes your
podcast artwork.
☐
Publish immediately or schedule your episode to
publish at a later date.
Validate Your Feed in iTunes
☐
Validate your feed at CastFeedValidator.
☐
Sign in to Podcasts Connect with your Apple ID.
☐
Validate your feed in Podcasts Connect.
Add Your Podcast to Your Website
☐
In your website, set up a category for your
podcasts.
The Podcast Cheat Sheet | 11
☐
Create a new post for each podcast episode.
Include links to any resources you mentioned in
the episode.
☐
Embed a media player at the top of the post. Your
podcast host will have a player you can embed.
☐
Add a transcript to your blog post (optional).
Tip, if you need help setting up a website, I recommend
you check out my free course, Build Your Own Brand,
which you can get access to for free to walk you through
exactly how to setup a website, one you can use to
support your show and become your home online!
Check out the Build Your Own Brand Course here.
The Podcast Cheat Sheet | 12

THE LAUNCH PLAN
PREPARE YOUR EPISODES FOR LAUNCH
☐
Launchwithyourrstthreeepisodes.Yes,you
will launch with three already live.
☐
Prepare the blog posts for each episode.
☐
Plan to submit your feed to iTunes a week before
launch.
CREATE A LAUNCH PLAN
☐
Let your audience know the date your podcast
will go live.
☐
Create images for sharing on social media.
☐
Make a coming soon page (optional).
☐
Create a street team of your most engaged
audience members to help promote the show
(optional).
☐
Reach out to any companies mentioned in your
podcast (optional).
☐
Throw a launch party on launch day (optional).
Launch Week
COMPLETE YOUR PRELAUNCH ACTIVITIES
☐
Submit your show to iTunes Podcasts Connect
several days before launch.
☐
Submit your feed to Stitcher.
☐
Submit your feed to Google Play.
☐
Email your list and your network to let them
know your launch is coming up.
☐
Engage your street team to inform them of your
launch day plans.
☐
Prepare your launch day communication
(emails, social media posts).
☐
Prepare a launch day contest with giveaways.
The Podcast Cheat Sheet | 13
☐
After your podcast has been added to the
directories, add Pretty Links (short links) to each
directory at the bottom of your episode show
notes.
CELEBRATE YOUR LAUNCH DAY
☐
Publish your three show note blog posts.
☐
Create Pretty Links (short links) for each episode.
☐
Share your podcast with your audience (via your
email list, social media) and ask them to subscribe.
☐
Have fun with any of your planned events
(launch party, contest)!
The Post-Launch Plan
CREATE AN EDITORIAL PLAN
☐
Commit to staying consistent.
☐
Pick a day of the week for recording.
☐
Batch process your recording (record several
episodes on a single day).
☐
Ask your audience for what they want to hear.
☐
Ask your past guests for other guest
recommendations.
ONGOING MARKETING OF YOUR SHOW
I cover these tips on a lot of live trainings and free
tutorials. I also teach a lot of strategies and tactics to my
students in Power-Up Podcasting.
The Podcast Cheat Sheet | 14
DON’T MISS MY FREE PODCAST
TRAINING WEBINAR!
As a quick reminder, if you’d like to get even more details about
the highlighted portions of this checklist, please join me on
my podcast training webinar, which you can easily register for
below.
We also uncover a lot of podcasting myths that could potentially
hold you back from ever getting started. I want you to succeed!
Join me here at:
https://www.smartpassiveincome.com/podcastingwebinar.
Thanks, good luck, and if this is a helpful checklist
for you, and you’d like to share it with someone,
I’d be forever grateful! The best way to share this
is to direct them to:
http://www.smartpassiveincome.com/
podcastcheatsheet
Thanks again, and happy podcasting!
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