University of Louisiana at Lafayette Social Media Start-Up Kit Page 5
6. As part of the account approval process, Administrators and Moderators acknowledge their
compliance with the Administrator/Moderator Terms and Agreement. These terms and agreement are
renewed annually and will be monitored by the Office of Communications and Marketing.
B. Guidelines for Faculty, Staff, and Students Representing UL Lafayette through
1. Uphold the universityʼs mission and values. Always consider whether or not a message via social
media is supporting the universityʼs goals, programs, and overall brand.
2. Use good judgment about content and respect privacy laws, including FERPA. Confidential University
information should not be shared publicly on these social media channels.
3. Be an ambassador for UL Lafayette. Although you may not be speaking on behalf of the university,
you still represent it. Faculty and staff should strive to represent UL Lafayette in the best way at all
4. Identify personal opinions as your own and not the universityʼs. You may not use the UL Lafayette
name to endorse political candidates (regardless of any connection to UL Lafayette) or promote
opinions, products, services, or causes that might contradict the universityʼs mission and values.
5. Follow university policies and editorial guidelines. While UL Lafayette does not regularly review
content posted to social media sites, be aware that all posted content is subject to review in
accordance with these policies and guidelines.
6. Familiarize yourself with and abide by the terms of service of any social media platform you are using.
7. Provide proper attribution when using or posting online material that includes direct or paraphrased
quotes, thoughts, ideas, photos, or videos. Include a link to the original material if available.
8. Track and utilize analytics diligently (either Facebookʼs own analytics or Google analytics) to gauge
the success and impact of your social media communications.
9. Consider carefully who you “follow” on Twitter accounts to avoid creating the impression that the
university endorses individuals, causes, or organizations that might contradict the universityʼs mission
10. Remember that on Facebook, official UL Lafayette pages should be “fan pages,” which users “like”
rather than “friend.”
11. Contact Communications and Marketing before responding if someone from the media or press
contacts faculty, staff, or students about posts made in online forums that relate to UL Lafayette in
12. Protect yourself. Remember that all content contributed on all platforms becomes immediately
searchable and can be immediately shared. This content immediately leaves the contributing
individual faculty/staff/students membersʼ control forever.
13. Report any potential or direct threats to the UL Lafayette Police Department immediately.
C. Personal Use of Social Media
The social media policy applies to personal activity and/or professional activity that is not part of official
UL Lafayette communication, and where you identify yourself as a UL Lafayette employee, either through
a bio, comments, or by using your louisiana.edu email address.
The following disclaimer should be added whenever you identify yourself as part of UL Lafayette while not
officially acting on behalf of the university:
The views and opinions expressed here are not necessarily those of the University of Louisiana at
Lafayette, and they may not be used for advertising or product endorsement purposes.