Fillable Single Family Housing Affirmative Fair Housing Marketing (AFHM) (Nassau County)

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Single Family Housing Affirmative Fair Housing Marketing (AFHM) (Nassau County)

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Previous editions are obsolete ref. Handbook 8025.1 form HUD-935.2B (7/2008)
Page 1 of 5
4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)
Newspapers/Publications Radio TV Billboards Other (specify)
Name of Newspaper, Radio or TV Station Group Identification of Readers/Audience Size/Duration of Advertising
OMB Approval No. 2529-0013
(exp. 1
2/31/2016)
2. Type of Affirmative Marketing Area (check all that
apply)
___ White (non-minority) Area
___ Minority Area
___ Mixed Area (with ________ % minority
residents)
4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?
Yes No If "Yes", attach a copy or submit when available.
(2) For development site sign, indicate sign size _______ x _______; Logo type size _______ x _______. Attach a photograph of sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the Sales Office Real Estate Office Model Unit Other (specify)
U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity
3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least
likely to apply for the housing because of its location and other factors without special outreach
efforts)
White American Indian or Alaskan Native Asian
Black or African American Native Hawaiian or Other Pacific Islander
Hispanic or Latino Persons with Disabilities Families with Children
1a. Applicant's Name, Address (including City, State & Zip code) & Phone Number 1c. Development Number 1d. Number of Units
Occupancy
1e. Price Range 1f. Type of Housing
From $ Development
To $ Scattered Site
1g. Approximate Starting Dates (mm/dd/yyyy)
Advertising
1b. Development's Name, Location (including City, State and Zip code) 1h. Housing Market Area 1i. Census Tract
1j. Sales Agent's Name & Address (including City, State and Zip Code)
Affirmative Fair Housing
Marketing (AFHM) Plan -
Single Family Housing
Other ______________________________ Specify ________________
(e.g. specific ethnic group, religion, etc.)
least
Previous editions are obsolete ref. Handbook 8025.1 form HUD-935.2B (7/2008)
Page 2 of 5
4c. Marketing Program: Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees
to establish and maintain contact with the groups/organizations listed below which are located in the housing market area. If more space is needed, attach
an additional sheet. Notify HUD-Housing of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide
all requested information.)
Group Approximate Date
Name of Group/Organization Identification (mm/dd/yyyy) Person Contacted (or to be Contacted)
Address & Phone Number Method of Contact undertake in implementing the marketing program
Indicate the specific function the Group/Organization will
8. Compliance with AFHM Plan Regulations: By signing this form, the applicant agrees to ensure compliance with HUD's Affirmative Fair Housing
Marketing Regulations (24 CFR 200.620).
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Title & Name of Company
For HUD-Office of Housing Use Only For HUD-Office of Fair Housing and Equal Opportunity Use Only
Approved ____ Disapproved _____ (Check One)
Signature & Date (mm/dd/yyyy) Signature & Date (mm/dd/yyyy)
Name (type or print) Name (type or print)
Title Title
5. Reserved 6. Experience and Staff Instructions (See instructions)
6a. Staff has affirmative marketing experience.
No Yes
6b. On separate sheets, indicate training to be provided to
staff on Federal, State and local fair housing laws and
regulations, as well as this AFHM Plan. Attach a copy
of the instructions to staff regarding fair housing.
7. Additional Considerations Attach additional sheets as needed.
Previous editions are obsolete Page 3 of 5 Ref. Handbook 8025.1 form HUD-935.2B
(7/2008)
Public reporting burden for this collection of information is estimated to average 3 hours per response, including the time
for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing
and reviewing the collection of information. This agency may not collect this information, and you are not required to
complete this form, unless it displays a currently valid Office of Management and Budget (OMB) control number.
In General: The Affirmative Fair Housing Marketing (AFHM) Plan is used to ensure that Federal Housing Administration
(FHA)-insured single family housing developers are taking necessary steps to elim
inate discriminatory practices and to overcome
the effects of past discrimination involving Federally insured housing. No application for any housing development
insured under the Department of Housing and Urban Development’s (HUD) housing programs, shall be funded without a
HUD-approved AFHM Plan (See the “Applicability” section in the instructions below.) Single family housing developers
complete the AFHM Plan only during the application process and the AFHM Plan is in effect until after initial occupancy.
The responses are required to obtain or retain benefits under the Fair Housing Act, Section 808(e)(5) & (6) and 24 CFR
Part 200, Subpart M. The form contains no questions of a confidential nature.
Applicability: Single family developers should answer the following two questions to determine if they need to
complete an AFHM Plan or if they should complete block 11 on Form HUD-92541, Builder’s Certification of
Plans, Specifications, & Site. (See HUD Mortgagee Letter 1995-18 dated April 28, 1995 and 2001-09 dated
April 2, 2001 for further instructions).
Question 1. (Check if applicable)
_____ a. Did you sell five (5) or more houses in the last twelve (12) months with HUD mortgage
insurance?
_____ b. Do you intend to sell five (5) or more houses within the next twelve (12) months with HUD
mortgage insurance?
If you did not check 1a or 1b, you do not have to complete an AFHM Plan. You should complete block 11 on
the HUD-92541.
If you checked 1a and/or 1b, you must go to Question 2.
Question 2. (Check if applicable)
_____ a. I am a signatory in good standing to a Voluntary Affirmative Marketing Agreement (VAMA).
_____ b. I have an AFHM Plan that HUD approved.
_____ c. I have contracted with a company that has an AFHM Plan or who is a signatory to a VAMA
to market my houses.
_____ d. I certify that I will comply with the following: (a) Carry out an affirmative marketing program to
attract all minority and majority groups to the housing for initial sale. Such a program shall
typically involve publicizing to minority persons the availability of housing opportunities
regardless of race, color, religion, sex, disability, familial status or national origin, through
the type of media customarily utilized by the applicants; (b) Maintain a nondiscriminatory
hiring policy in recruiting from both minority and majority groups; (c) Instruct all
employees and agents in writing and orally of the policy of nondiscrimination and fair
housing; (d) Conspicuously display the Fair Housing Poster in all Sales Offices, include the
Equal Housing Opportunity logo, slogan and statement in all printed material used in
connection with sales, and post in a prominent position at the project site a sign that
displays the Equal Opportunity logo, slogan or statement, as listed in 24 CFR 200.620 and
appendix to subpart M to part 200. I understand that I am obliged to develop and maintain
records on these activities, and make them available to HUD upon request.
If you checked “a, b, c, or d” in Question 2, you do not have to complete an AFHM Plan. You should complete
block 11 on the HUD-92541.
Previous editions are obsolete Page 4 of 5 Ref. Handbook 8025.1 form HUD-935.2B
(7/2008)
If you did not check “a, b, c or d” in Question 2, you must complete an AFHM Plan.
Each applicant is required to carry out an affirmative program to attract prospective buyers of all minority and
non-minority groups in the housing market area regardless of their race, color, religion, sex, national origin,
disability or familial status (24 CFR 200.620). Racial groups include White, Black or African American,
American Indian or Alaska Native, Asian, Native Hawaiian or Other Pacific Islander. Other groups in the
housing market area who may be subject to housing discrimination include, but are not limited to, Hispanic or
Latino, persons with disabilities, families with children, or persons of different religious affiliations. The
applicant shall describe in the AFHM Plan the proposed activities to be carried out during advance marketing,
where applicable, and the initial sales period. The affirmative marketing program also should ensure that any
group(s) of persons ordinarily not likely to apply for this housing without special outreach (See Part 3), know
about the housing, feel welcome to apply and have the opportunity to buy.
INSTRUCTIONS
Send completed form to: your local HUD Office
Attention: Director, Office of Housing
Part 1-Applicant and Project Identification.
Blocks 1a thru 1f-Self-Explanatory. Block 1g-the
applicant should specify the approximate date for
starting the marketing activities and the anticipated
date of initial occupancy. Block 1h-the applicant
should indicate the housing market area, in which
the housing will be located. Block 1i - the
applicant may obtain census tract location
information from local planning agencies, public
libraries and other sources of census data. Block 1j
the applicant should complete only if a Sales Agent
(the agent can not be the applicant) is implementing
the AFHM Plan.
Part 2-Type of Affirmative Marketing Area:
The AFHM Plan should indicate the
approximate racial composition of the housing
market area in which the housing will be located
by checking one of the three choices. Single
family scattered site builder should submit an
AFHM Plan that reflects the approximate racial
composition of each housing market area in
which the housing will be located. For example, if
a builder plans to construct units in both minority
and non-minority housing market areas, a separate
AFHM Plan shall be submitted for each housing
market area.
Part 3-Direction of Marketing Activity. Indicate
which group(s) the applicant believes are least
likely to apply for this housing without special
outreach. Consider factors such as price or rental of
housing, sponsorship of housing, racial/ethnic
characteristics of housing market area in which
housing will be located, disability, familial status, or
religious affiliation of eligible population, public
transportation routes, etc.
Part 4-Marketing Program. The applicant shall
describe the marketing program to be used to attract
all segments of the eligible population, especially
those groups designated in Part 3 of this AFHM
Plan present in the housing marketing area that
are least likely to apply. The applicant shall state:
the type of media to be used, the names of
newspaper/call letters of radio or TV stations; the
identity of the circulation or audience of the media
identified in the AFHM Plan (e.g., White, Black or
African American, American Indian or Alaska
Native, Asian, Native Hawaiian or Other Pacific
Islander, Hispanic or Latino, persons with
disabilities, families with children, and religious
affiliation), and the size or duration of newspaper
advertising or length and frequency of broadcast
advertising. Community contacts include
individuals or organizations that are well known in
the housing market area or the locality that can
influence persons within groups considered least
likely to apply. Such contacts may include, but
need not be limited to: neighborhood, minority and
women’s organizations, grass roots faith-based or
other community based organizations, labor unions,
employers, public and private agencies, disability
advocates, schools and individuals who are
connected with these organizations and/or are well-
known in the community. Applicants should notify
their local HUD–Office of Housing of any changes
to the list in Part 4c of this AFHM Plan.
Previous editions are obsolete Page 5 of 5 Ref. Handbook 8025.1 form HUD-935.2B
(7/2008)
Part 5-Reserved
Part 6-Experience and Staff Instructions.
6a. The applicant should indicate whether
he/she has had previous experience in
marketing housing to group(s) identified as
least likely to apply for the housing.
6b. Describe the
instructions and training
provided or to be provided to sales staff.
This guidance to staff must include
information regarding Federal, State and
local fair housing laws and this AFHM Plan.
Copies of
any written materials should be submitted
with the AFHM Plan, if such materials are
available.
Part 7-Additional Considerations. In th
is section
describe other efforts not previously me
ntioned
which are planned to attract persons least likely to
apply for the housing.
Part 8-Compliance with AFHM Plan Regulation.
By signing, the applicant assumes full responsib
ility
for implementing the AFHM Plan. HUD may
monitor the implementation of this AFHM Plan at
any time and request modification in its format or
content, where deemed necessary.
Notice of Intent to Begin Marketing. No later
than 90 da
ys prior to the initiation of sales
marketing activities, the applicant with an approved
AFHM Plan shall submit notice of intent to begin
marketing. The notification is required by the
Affirmative Fair Housing Marketing Plan
Compliance Regulations (24 CFR Part 108.15). It
is submitted either orally or in writing to the Office
of Housing in the appropriate HUD Office servicing
the locality in which the proposed housing will be
located.
OMB approval of the Affirmative Fair Housing
Plan includes approval of this notification proced
ure
as part of the AFHM Plan. The burden hours for
such notification are included in the total designated
for this AFHM Plan form.
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Single Family Housing Affirmative Fair Housing Marketing (AFHM) (Nassau County)

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Completed 14 February 2021

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