MKT 4479
Professional Sales Internship Report Guidelines
Writing Your Report. Your report should consist of at least three major sections: (1) description of your internship
company, (2) description of your internship duties and responsibilities, and (3) analysis of professional sales concepts. In
terms of approximate emphasis and relative length, place about one-third on each. Because every internship is unique, you
may find it necessary to place more emphasis on one section more than another. Do not let any of these sections fall
below 20 percent emphasis or relative length.
1. Description of your Internship Company. This section should include the relevant operations of your internship
company. You may want to describe its product/service lines. Historical information on its growth or movement into
or out of markets is also useful. The organizational structure can be related. With very large companies, you may need
to restrict most of your descriptions to your division or a more specific area of the company in which you are working.
2. Description of your Internship Duties and Responsibilities. The purpose of this section is to communicate the
specific duties, activities, assignments, functions, tasks, responsibilities, requirements, and other experiences that were
involved in your internship. Creative ways interns have written this section include: job descriptions, diary or
chronological description of experiences, compilations of memos and/or other directions from superiors, and straight
narrative.
3. Analysis of Professional Sales Concepts. This section is the most important in that it is where you identify specific
professional sales concepts you are applying, ones you see being applied by the company either correctly or
incorrectly, and/or ones you do not see being applied but that you believe should be applied. In this section, you
should draw not only from your experiences, but use professional sales and selling textbooks, company records and
other materials, and references such as trade journals, business periodicals, or other sources.
Report Format. Your report should be in professional format and either in a printed copy or electronic file. Use standard
report appearance, meaning you should have a title page, major headings, subheadings, minor subheadings (if
appropriate), references noted in the text where necessary, and a list of references. Make use of exhibits and visuals, but
limit them to a maximum of 20 percent of your report pages. Use no smaller than 12 font size; any font type is acceptable.
Report Length. The required minimum length is 25 pages (approximately 100 hours of practical work experience).
Text pages should be double-spaced. This length requirement includes exhibits, tables, but not the references or title
pages.
Report Due Date. YOUR REPORT IS DUE TO YOUR LSU SUPERVISING INSTRUCTOR BY
3:00 p.m. on the last Friday class day of the semester enrolled (Refer to LSU Academic Calendar for specific date).
Note: This is a PASS/FAIL course.
NOTE: If you decide to drop this class after you have submitted this form, please notify
Karen S. Watson at kswatso@lsu.edu.