Your
PS Path
exercise
Exercise
overview
When you use the PS (Problem Solution) Path during your Prelaunch, you can deliver
massive value without giving away the farm. Plus, you communicate that value in a
way that naturally leads into the sale.
Keep in mind your overall PS Path… if your offer will take your avatar from 1 to 100 on
their path, your PS Path should take them from 0 to 1.
Copyright © 2021 Internet Alchemy, Inc. PAGE 2
Exercise
your PS Path part 1
What is an early first problem or hurdle your prospect will face?
And what solution can you give your prospect?
Now what is the next hurdle for your prospect? (The seeds of this next problem are
often embedded in the solution to the first problem that you just solved for them.)
Copyright © 2021 Internet Alchemy, Inc. PAGE 3
Exercise
your PS Path part 2
What solution will you give your prospect for their second hurdle?
Now what is the next hurdle you can solve for your prospect?
Copyright © 2021 Internet Alchemy, Inc. PAGE 4
Exercise
your PS Path part 3
What is the solution you will give for their third hurdle?
And how will you make that solution naturally lead into your offer?
Copyright © 2021 Internet Alchemy, Inc. PAGE 5
Exercise
notes
Copyright © 2021 Internet Alchemy, Inc. PAGE 6