Fillable PLF Live 2021 Your Avatar Exercise (City of Oakland)

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PLF Live 2021 Your Avatar Exercise (City of Oakland)

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Your
Avatar
exercise
Exercise
overview
Your avatar is representative of your typical or ideal client.
When you are creating your offers and your marketing you always need to focus on
your prospects – not yourself, your friends, or family.
Your avatar is a great tool to help you do that.
Empathy is the marketer’s secret weapon… and we’re going to make it one of your
superpowers.
This exercise will give you the insight into your market that will fuel your entire
launch.
We’re going to spend just a few minutes on this, but you should definitely revisit this
exercise on your own time. You can literally spend hours on this and it will be time
that is extraordinarily well spent.
Copyright © 2021 Internet Alchemy, Inc. PAGE 2
Exercise
avatar discovery
1. What’s your avatar’s biggest frustration? What keeps them up at night?
2. What scares your avatar? What are they afraid of?
Copyright © 2021 Internet Alchemy, Inc. PAGE 3
Exercise
3. What makes your avatar angry?
4. In what ways does your avatar feel disrespected? Who doesn’t respect them?
What does it feel like for them to not be respected? What achievement would
vindicate your avatar?
Copyright © 2021 Internet Alchemy, Inc. PAGE 4
Exercise
5. What are your avatar’s hopes and dreams? Who or what do they aspire to be?
6. What are your avatar’s greatest opportunities? Are there opportunities they don’t
even know about yet?
Copyright © 2021 Internet Alchemy, Inc. PAGE 5
Exercise
7. What are your avatar’s biggest strengths? Are there strengths or resources that
they have that they don’t even know about?
8. With the pandemic, what has changed for your avatar in the last year?
Copyright © 2021 Internet Alchemy, Inc. PAGE 6
Exercise
9. What will change for your avatar as the world comes out of the pandemic?
Copyright © 2021 Internet Alchemy, Inc. PAGE 7
Exercise
notes
Copyright © 2021 Internet Alchemy, Inc. PAGE 8
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PLF Live 2021 Your Avatar Exercise (City of Oakland)

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Completed 14 May 2021

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