CHECKLIST FOR OPTIMIZING YOUR YOUTUBE PROFILE
Choose a recognizable and memorable profile photo: For most companies, this should be
your logo. The ideal picture size for YouTube is 800x800 pixels — a perfect square.
Create your channel art: Keep in mind that people use YouTube on many different types of
devices, and your channel cover image will vary in appearance across each one. Images at 2560
x 1440 will be optimized for TV screens, while desktop computers will display them at 2560 x
423. Mobile devices will display YouTube cover art at 1546 x 423, while tablets will display them
at 1855 x 423.
Add your website and social links: After you upload your channel icon and art, add a channel
description, a company email, and links to your company website and other social platforms
under the "About" tab. Your description should provide more information about your company
and explain what type of video content you plan on sharing. Search engines look at your
description when determining how to rank your profile, so incorporate relevant keywords in your
Choose your channel categories: After you upload a video, YouTube will allow you to choose a
video category under “Advanced settings.” Video categories group your video with related
content on the platform. YouTube allows you to sort your video into one of the following
categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events,
Gaming, People & Blogs, Comedy, Entertainment, News & Politics, How-to & Style, Education,
Science & Technology, and Nonprofits & Activism.
Add a watermark: You can add a custom watermark to all of your videos. To do so, navigate to
the ”Branding” section of the Creator Studio. The watermark serves as a custom subscribe
button that viewers can click anytime when watching your videos. To add a watermark, go to
your Creator Studio. Then, click on "Channel" > “Branding.” Follow the instructions to upload a
Add a trailer: A channel trailer is the video version of your description and is shown to all your
unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus
on showing visitors what your channel is about and what they can expect to see. Don't forget to
encourage them to subscribe. Your trailer won’t be interrupted by ads, so it'll keep viewers
focused on why they should watch more videos from your brand.