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Oak066557 (City of Oakland)

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1
Pilot Program - Guidelines & Application
Paint the Town!
Department of
Transportation
Greg Raisman, 2015-16
2
PAINT THE TOWN!
The Oakland Department of Transportation (OakDOT) is excited to announce the Paint the
Town! pilot program. Aer receiving over 150 responses to our Request for Community Interest,
OakDOT is now seeking applications for temporary street murals. Paint the Town! will allow
communities to paint murals on Oakland’s streets.
What is
Paint the Town!
?
Why
Paint the Town!
?
Streets murals can brighten and represent a neighborhood and help strengthen community spirit. They
can also potentially slow trac and are fun to make! A street mural designed and painted by community
members brings people together and adds life and surprise to our streets.
Where can street murals be painted?
Street murals can be painted entirely on asphalt at two locations:
• At intersections of low-volume streets.
• At the midblock of streets or potentially a whole block length.
What do you mean by temporary?
Street murals usually last about a year without maintenance. Note: the City of Oakland will not
be responsible for any maintenance associated with the street murals/ paintings. The City has
the authority to remove the mural, in part or in whole, at any time. Applicants are responsible for
maintenance if the City deems it necessary (see page 7 of this application).
I want to apply! Now what?
Great! To paint a street mural, you must submit the application in this packet by November 30, 2017,
and receive approval from OakDOT. Be sure to read the rest of this guide and follow the instructions
carefully. OakDOT will contact selected applicants on January 5, 2018.
How many street murals will OakDOT approve?
For the Paint the Town! pilot program, OakDOT will select up to 30 applications.
How do I get assistance for my application?
OakDOT has organized application clinics at Oakland Public Library branches. During these application
clinics, community members can learn about the program and receive assistance on applications.
Attending a clinic is not required to apply, but we encourage you to come!
• September 30, 10:30 - 12:00pm, Golden Gate, 5606 San Pablo Ave
• October 3, 5:00 - 7:00pm, 81st Ave Branch, 1021 81st Ave
• October 10, 4:00 - 5:30pm,West Oakland Branch, 125 14th St
• October 11, 6:30-8:00pm, Main Library, 125 14th St
• October 14, 2:00 - 3:30pm, Melrose Branch, 4805 Foothill Blvd
Select applicants may be [provided a grant for budgeted costs or may be reimbursed for budgeted
expenses]*and/or offered in-kind support, such as a designer, paint and supplies. The cost of the
special event permit for installation will also be waived. There is no need to fill out a separate
application. Artists fees are not eligible.
*Not all applications will receive funding. For more information contact paintthetown@oaklandnet.com
3
PAINT THE TOWN!
How will OakDOT select Paint the Town projects? Community members must meet the following criteria
and submit all application materials:
Application Checklist
Description
Application Should Include:
Applicant
Information
Applicant should provide a description of
their organization/individual background.
Form A:
□ A1: Contact Information
□ A2: Description of Applicant
Project Goals
and Design
Applicant should describe their project's
goals and the site's current conditions.
Applicant should include a description
and/or picture of proposed design.
Form B:
□ B1: Project Location
□ B2: Description of current
conditions at project location
□ B3: Picture and description of
street mural design
Budget and
Fundraising
Plan
Applicant should show how they plan
to raise funds to paint the street mural.
Applicant does not need funds secured
before application submittal.
Form C
□ C1: Budget: Expenses and
Revenue Table
□ C2: Written Explanation
Outreach Plan
Applicant should demonstrate how they
plan to build neighborhood support
around the proposal.
Form D:
□ D1: Description of outreach
plan
Please Note:
• There is no fee associated with this application. OakDOT sta will review all complete
applications received.
• If the application is chosen, the applicant is responsible for installation costs, including paint,
supplies, and street closure permits (see Form C1).
4
PAINT THE TOWN!
How will OakDOT select Paint the Town! projects? In addition to your application, OakDOT will
review site context and site equity.
Application Criteria and Responsibilities
OakDOT Sta will also review:
Site Context
• OakDOT will review the proposed project locations to see if there are other street improvements—
such as curb ramp upgrades—that can be made by the City.
• If there are additional street improvements, OakDOT may install and fund these projects.
Site Equity
• Equity is a core value OakDOT’s Strategic Plan and is part of this pilot program.
• For every 1 application received in a low-disadvantaged community
*
, OakDOT will approve 2
applications in a disadvantaged community (medium - high in the map below) keeping a 1:2 ratio.
• To view if a location is historically underserved follow this link: http://oakbec.s3.amazonaws.com/
MapLanding/maps/DOTDashboard.html
Central East
Oakland
Coliseum/Airport
Downtown
East
Oakland
Hills
Eastlake/Fruitvale
Glenview/
Redwood
Heights
North
Oakland
Hills
North
Oakland/Adams
Point
West
Oakland
High Disadvantage
Medium Disadvantage
Low Disadvantage
±
0 1 20.5
Miles
ALAMEDA
BERKELEY
PIEDMONT
SAN
LEANDRO
S
a
n
F
r
a
n
c
i
s
c
o
B
a
y
EMERYVILLE
*As determined by Metropolitan Transportation Commission Communities of Concern index
5
PAINT THE TOWN!
Application Opens
Questions on Application?
Check out our application clinics at
Oakland Public Libraries Branches:
Golden Gate: 9/30, 10:30 - 12:00pm
81st Ave: 10/3, 5:00 - 7:00pm
West Oakland: 10/10, 4:00 - 5:30pm
Main: 10/11, 6:30-8:00pm
Melrose: 10/14, 2:00 - 3:30pm
PROPOSAL
Compile Application
(See Application Checklist)
SUBMIT APPLICATION
Due on NOVEMBER 30, 2017
REVIEW &
SELECTION
OakDOT Reviews
Applications
Your application is being
processed. Thank you for
your patience.
SELECTED!
CONTINUE TO NEXT
PAGE
REJECTED
This is a pilot program. Not every proposal can be
accepted for various reasons. DOT sta are happy to
talk with you about your application.
APPLICANTS NOTIFIED
JANUARY 5, 2018
Who Does What?
PAINT THE TOWN!
APPLICANT'S ROLE
OAKDOT’S ROLE
6
PAINT THE TOWN!
Work with City
of Oakland to:
• Rene design based on
street location
• Approve budget and
materials
City accepts
documentation on
community outreach
DESIGN &
OUTREACH
Applicant secures
funding, performs
outreach plan and
submits documentation
to OakDOT!
FINALIZE DESIGN
INSTALLATION
Applicant works with City
of Oakland on installation
date
Apply for Special Event
Permit: Block Party 30
days before event! (See
Form C1)
Let’s Paint the Town!
Make sure to document the day with before
and aer photos!
APPLICANT'S ROLE
OAKDOT’S ROLE
PAINT THE TOWN!
Who Does What?
7
PAINT THE TOWN!
Important information that you should know (and that will help your application).
Important Information
1. Filling out the application does not mean you are approved! All artwork designs must be approved
by an OakDOT representative before permission is granted to proceed with the project. Please
include your design or description with this application.
2. Applicants can apply for more than one location, but each location must have a separate Paint the
Town! application.
3. If selected, OakDOT will work with applicants on materials. Applicants must abide by the
specications that OakDOT provides. Generally, all materials must be non-toxic /non-corrosive
and adhere to the surface in a manner that prevents them from eroding or shedding into the storm
water system and should conform to the Best Management Practices for Alameda County for
paints and solvents.*
4. The City of Oakland will not be responsible for any maintenance associated with the street murals/
paintings. The City has the authority to remove the mural, in part or in whole, at any time. If the
community wishes to re-paint the mural, they must apply for the necessary special events permit.
5. A utility company may also remove the painting if needed and the City is not responsible for
replacing the mural. If the community wishes to re-paint the mural, they must apply for the
necessary special events permit.
6. The pavement mural can be maintained (cleaned, repainted, repaired, etc.) by the applicant during
a neighborhood event for which all pertinent City permits will be required. The mural may not be
maintained (cleaned, repainted, repaired, etc.) during any time other than the permitted street
closure by the City. If the applicant wishes to maintain the mural, they can, as the paint will likely
fade aer one year, but it is not a requirement, unless the City deems it necessary.
7. In the case that the City deems it necessary for the applicant to maintain (clean, repaint, repair, etc.)
the mural at any time, the applicant shall complete the requested maintenance work, including
obtaining all required City permits, within one month of written notication by the City.
8. The City is not responsible for the upkeep and repair of any artwork. The mural may be repainted
by the City at any time for any reason and may be removed if it is not maintained in a manner that
reects positively on the City and the community.
9. If a professional artist is used, they must waive all claims under federal and state laws that protect
the integrity of works of art (waiver of California Art Preservation Act (Cal. Civ. Code §§987 and 989
)(“CAPA”)/Visual Artists Right Act of 1990, 17 U.S.C. §§106A and 113(d) (”VARA”)
10. If selected, the applicant or will have to sign an agreement with the City and may have the project
presented at a formally noticed meeting.
* https://www.acgov.org/pwa/documents/nal_construction_brochure_front%20page.pdf
8
9
A1: Contact Information
Applicant should provide a description of their organization/individual background and how
they communicate decisions to the community. For all open-ended questions, please describe
on a seperate page.
Form A: Applicant Information
Applicant Name: ___________________________________________________________________________
Name of Organization (if applicable): __________________________________________________________
Type of Organization (check all that apply):
Council District: ___________________________________________________________________________
How can I nd my council district? Visit the following website: http://gisapps.mapoakland.com/councildistricts/
Main Contact(s): __________________________________________________________________________
Main Contact Title(s): ______________________________________________________________________
Email:_____________________________________ Phone:________________________________________
Mailing Address: __________________________________________________________________________
Arts & Culture □
Seniors □
Religious Organization □
School □
Community Development □
Youth Development □
Business Improvement District □
Neighborhood Association □
Other _____________________ □
PAINT THE TOWN!
Please describe organization/individual.
A2: Description of Applicant
64th and Marshall, Oakland CA
PLACE For Sustainable Living, Council Member Dan Kalb
Artist: Suaro Luis Cervantes
10
Applicant should describe their project's goals and the site's current conditions. Applicant should
include a description and/or picture of proposed design.
Form B: Project Goals and Design
PAINT THE TOWN!
B1: Project Location
My project is located on a street (check one)
The design does not need to be nal. But we have some dra guidance:
• Only the driving area can be painted, not curb, gutters or sidewalks
• Designs should not include trac control images (see below), promotional, advertisement,
branding imagery, or any design that could be confused with or function as a crosswalk.
Describe your project's goals and current conditions on a separate page:
• Describe the project here. Why are you looking to Paint the Town at this location?
• Are there schools, shops, or homes nearby?
• Is there historical signicance? Describe.
• Anything else you want to tell us?
Intersection □ Mid-block □
Project Location (Fill out one):
• Intersection Street Mural located at ________________________ and _________________________.
• Mid-block Street Mural located on ______________________________________________________
between_________________________and ____________________________.
B2: Project Goals and Current Conditions
Please describe your design on a seperate page or attach an image/design to your application.
B3: Project Design
11
PAINT THE TOWN!
Applicant should demonstrate how they plan to raise funds to paint the street mural. Applicant does not
need funds secured before application submittal.
C1: Budget
Form C: Budget and Fundraising Plan
Sample Expenses* Expenses
Artist/Designer
A wide range, could be as little
as $0
Paint
Up to $1,000 (Preferred Paints:
Quickrete, Acrylic, Latex Anti-
Skid Textured Coating)
Paint Supplies
Up to $300 (paint brushes,
rollers, trays, stencils, etc.)
Other Supplies
Up to $250 (printed yers for
outreach, drinks, food, etc. for
volunteers)
Special Event
Permit
Up to $250 (required for street
closure)**
TOTAL
*
Costs could be more or less than the range depicted here. This is just an estimate.
**OakDOT will help all selected applicants identify outside funding for paint and materials.
*** Budget must cover costs of the special events permit street closure for the actual painting and cost of
materials. Information on special events permits can be found here: http://www2.oaklandnet.com/government/o/
OPD/s/sefaqs/index.htm
Revenue
Fundraising Event(s)
Individual Donors
Grants
TOTAL
C2: Fundraising Plan
How do you plan to raise money for the project? Some ways to fundraise can include creating a
Indiegogo or Kickstarter page.
Please ll out your proposed budget. See sample budget below to get an idea for how much a painting
project could cost.
12
PAINT THE TOWN!
D1: Outreach Plan
Applicant should show how they plan to build neighborhood consensus around the proposal.
Form D: Outreach Plan
Describe the project's outreach plan on a separate page:
• How will you get the word out about this project? How will you build support? This could include
a community meeting, a neighborhood potluck, or a survey. Be creative! The more community
members that are interested in the project, the better.
• If selected, OakDOT sta will ask for more formal documentation that there is support for the
design.
• Complete pages 9-13 and email your application to paintthetown@oaklandnet.com
• Mail or drop o a hardcopy to:
Paint the Town!
Attn: Great Streets Planning - Project Delivery
Oakland Department of Transportation
250 Frank H. Ogawa Plaza, 4th Floor
Oakland, CA 94612
Aer this form and all documents have been submitted, an OakDOT representative will contact you to if
your project is selected. We're excited to see how you Paint the Town!.
To submit your application do one of the following:
Submitting Your Application
Greg Raisman, 2015-16
13
PAINT THE TOWN!
Open Ended Questions
Use the space below to answer the applications open-ended questions. Please specify which question
you are answering (i.e. A1 Description of Applicant). Applicants may use additional pages, if needed.
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