Before (Prospect)
1. My Target Market 2. My Message To My
Target Market
3. The Media I Will Use To
Reach My Target Market
During (Lead)
4. My Lead Capture System 5. My Lead Nurturing System 6. My Sales Conversion Strategy
After (Customer)
7. How I Deliver A World
Class Experience
8. How I Increase Customer
Lifetime Value
9. How I Orchestrate And
Stimulate Referrals
My 1-Page Marketing Plan