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Marketing I
International vrs Global Marketing Name: __________________________
YouTube video: https://youtu.be/Ia16TH98sL0
1. How does American Marketing Association define International marketing (you may
state in simple words)?
2. What is international marketing?
3. What is global marketing?
4. What is the main difference between international and global marketing?
5. What are the 4 levels of international marketing?
A.
B.
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(5 Continued)
C.
D.
6. This video presents 5 stages to develop international markets. Please identify each
in sequence:
A.
B.
C.
D.
E.
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7. What are 2 differences between international and domestic marketing?
A.
B.