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Marketing I
Pricing Strategies Name: ______________________________
An online mini-course from the Small Business Administration:
https://www.sba.gov/tools/learning-center-view-course/1479440
1. What do marketers mean by pricing?
2. What are some things that influence pricing decisions?
3. SBA identifies 5 pricing strategies please list each and briefly describe or explain an example of each
of the pricing strategies.
A.
B.
C.
D.
E.
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4. What is cost-based pricing and how it is used.
5. When is cost-based pricing often used?
6. What are 3 advantages to cost-based pricing?
7. What are 3 disadvantages of cost-based pricing?
8. What is customer-based pricing (also called value-based) and how is it used?
9. When is customer-based/value-based pricing often used?
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10. What are 3 advantages to customer-based/value-based pricing?
11. What are 3 disadvantages to customer-based/value-based pricing
12. What is competition-based pricing (also called follow-the-leader) and how it is used.
13. When is competition-based/follow-the-leader pricing often used?
14. What is the advantage of competition-based/follow-the-leader pricing?
15. What are 3 disadvantages of competition-based/follow-the-leader pricing?