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Marketing I (Mr. Breitsprecher's Business Ed Home Page)

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©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved International Marketing
Marketing I
International Business Name: __________________________
1. Why is it important to look at international business to understand today’s marketing?
2. What is international business?
3. Why do assumptions about how business work need to be re-assessed when marketing internationally?
4. What are some things that U.S. businesses assume that may not be true when doing international
business?
5. Some forward-thinking companies like PayPal are looking beyond global business markets. Please
explain what they are doing and why they think there will be future business opportunities with space
travel?
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved International Marketing
6. What are the three reasons identified in this video to sell beyond earth and how could they be applied to
global opportunities.
A.
B.
C.
7. When making decisions about setting up operations (international or intergalactic), what do you need to
consider as identified in this video?
8. What makes international business different than domestic difference?
9. Why is it important to understand the differences to be successful in international business?
10. In your own words, please explain why it is critical to understand and adapt business plans to be
successful in international markets.
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Completed 15 December 2020

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