Market Study
Requirements
Planning & Zoning Department, 395 Third St., Manistee, MI 49660 | 231.723.6041 (phone)
Special Studies or Research
For complex site plans and/or for land uses that may generate significant impacts on surrounding land uses or public
facilities, the Zoning Administrator or Planning Commission may require any or all of the following reports or studies as
a part of a complete site plan.
Applicant/Preparer Information
For unique development proposals, projects that may entail some financial expense or risk on the part of the City and/or
projects that may, in the judgment of the Planning Commission, fundamentally alter the character of the community,
the Planning Commission may require a market study to demonstrate a reasonable expectation that a market exists for
a proposed development. Such a study shall be prepared in accord with the following:
A market study shall be a detailed and documented analysis of the existing and projected economic conditions in the
community that may impact both the proposed demand for the products or services to be generated on a site and the
impact on other potentially competing businesses and services in the community that may result from the proposed
development.
The following material shall be included and/or addressed in the Market Study, unless specifically
waived by the Zoning Administrator or Planning Commission as not applicable:
A description of the site in its current condition. This shall indicate any buildings to be preserved
and those to be removed along with an indication of what will be done with the demolition debris.
This must also include information on:
An executive summary which outlines the key findings of the study.
The background for the study including both project background and the methodology and approach
used.
An overview of the market area including area demographic information and a description of the
transportation and service infrastructure that would serve the proposed development.
A trade area delineation describing the likely geographic area that may be influenced by the
proposed development along with detail on the methodology used in defining the trade area.
A market feasibility analysis that defines the supply of competing facilities existing and planned in
the marketplace, the inventory of alternative sources of supply or services that may compete with
the proposed development and the demand for the products and services to be provided by the
proposed development. This shall include a supply/demand gap analysis and a description of the
ways in which the proposed development may address the gap defined.
The credentials of the author(s) of the market study.
Evaluation: The Zoning Administrator and Planning Commission shall review the market study to be satisfied that there
is a reasonable expectation that the proposed development will meet with economic success without creating excessive
dislocations within the existing marketplace.
Preparers Signature: ____________________________________________Date: ______________________
(5/19)
