LinkedIn Profile
Optimization Checklist
Profile Photo
Your picture should be clear, friendly
and relatable.
Ask for recommendations from past or
present colleagues, managers, clients, etc.
Upload a photo that represents your
interests, passions, hobbies etc.
Use your full name, and leave out email
addresses and phone numbers.
Customize it to highlight what you do
and the value you provide. Think SEO.
Tell your story.
Provide the most detail for your current
role and your role before this.
Include your key skills in this section
to boost your profile’s SEO.
Cover Photo
Full Name
Skills and
Share the activities and skills you’ve picked
up outside of a paid job.
Volunteer Experience
List out certifications you have earned,
awards you have received and
languages you speak.