2715 Gunter Park Drive West, Montgomery, AL 36109 Phone: 334-213-6300 Fax: 334-213-6322
Rev 08/2014
Request submitted by: ___________________________________________________________________________________
Representative of: _______________________________________________________________________________________
(Company Name)
Contact Number: _______________________________ E-mail Address: ________________________________________
Promotion Name: _________________________________________________________________________________
Start Date: ___________________ End Date: ___________________
Type of Promotion: Online Promotion Coupon Advertisement/Posters/Displays
In-Store Promotion Sweepstake/Contest Other
If other, please describe: ______________________________________________________________________________
Prizes, if applicable: ________________________________________________________________________________
1. Do you have to be 21 or older to participate? Yes No
2. Is there any type of purchase necessary to participate in the promotion? Yes No
3. Is the required purchase that of an alcoholic beverage? Yes No
4. Are alcoholic beverages awarded as prizes? Yes No
5. Does this promotion require the consumption of alcoholic beverages to participate? Yes No
6. Are there incentives offered which require or induce the purchase of alcoholic beverages? Yes No
In order to receive a response, you MUST complete and return this form in a single PDF to include all of the required
attachments listed below:
1. Formal request for approval on company letterhead.
2. Complete set of ALL promotional rules.
3. Clear, color copy of all promotional sales media (e.g. Entry form, coupon, Necker, tear-off, etc.)
4. Detailed list of where the promotion will be displayed on the product and within the licensed location.
5. ALL disclaimers and legally required notices (e.g. “Purchase of alcoholic beverage is not required to
participate…”, etc.) shall be clearly and legibly printed on the face of the promotional sales media in bold-face
print in a medium of 10 point print (#12 font) or larger.
Return to: Enforcement.license@abc.alabama.gov
IMPORTANT NOTE: Submission of ALL advertising and promotional items is still mandatory. Prior to
dissemination, you must receive a stamped approval from this department.
Alabama Alcoholic Beverage Control Board
Licensing and Compliance Division
Advertising/Promotions Approval Request Form
IMPORTANT NOTE: Submission of ALL advertising and promotional items is still mandatory. Prior to
dissemination, you must receive a stamped approval from this department.
