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1. The National Planning Policy Framework (NPPF), published in March 2012 brought in

a fundamental change to the strategic planning system. The NPPF retains the

statutory status of the development plan as the starting point for decision making,

and the fact that proposed development which accords with the Local Plan is

generally expected to be approved. The Framework is however much simpler than

the previous planning policy framework and the more detailed policy documents, for

example the set of Planning Policy Guidance Notes, have been dropped. This

includes the Planning Policy Guidance Note 17 on Planning for Open Space, Sport

and Recreation of 2002, which had been the main policy guidance up to the release

of the new NPPF.

2. Each local planning authority is now expected to produce a Local Plan which can be

reviewed in whole or in part to respond flexibly to changing circumstances. The

Local Plan sets the strategic priorities for the area which specifically includes leisure

development and “the provision of health, security, community and cultural

infrastructure and other local facilities” (para 156). Additional development

documents are only to be used where they are clearly justified, such as where they

help applicants to make successful applications or to aid infrastructure delivery.

3. The policies in the Local Plan are required to follow the approach of the presumption

in favour of sustainable development, and should be based on an adequate, up-to-

date and relevant evidence base, including in relation to; housing, business,

infrastructure, minerals, defence, environment (historic, health and well-being),

public safety from major accidents, ensuring viability and deliverability (Paras 158 –

177). The Leisure Facilities Strategy will form one part of this evidence base.

Authorities are also able to use evidence already produced which was initiated to

underpin the emerging (or existing) local plan policies.

4. Local planning authorities are encouraged to cooperate on planning issues that cross

administrative boundaries, particularly in relation to the strategic priorities set out in

Para 156 of the NPPF, which includes specific reference to leisure and to community

infrastructure. This report therefore takes into consideration the duty to co-operate

and so the cross-border implications of sport and recreation provision.

5. The policies within the new NPPF which related specifically to leisure, sport and

recreation are set out below.

APPENDIX 1: National Planning Policy Framework summary

Para 70

To deliver the social, recreational and cultural facilities and services the community needs,

planning policies and decisions should:

• Plan positively for the provision and use of shared space, community facilities

(such as .... sports venues...) and other local services to enhance the

sustainability of communities and residential environments;

• Guard against the unnecessary loss of valued facilities and services, particularly

where this would reduce the community’s ability to meet its day-to-day needs;

• Ensure that established shops, facilities and services are able to develop and

modernise in a way that is sustainable, and retained for the benefit of the

community; and

• Ensure an integrated approach to considering the location of housing, economic

uses and community facilities and services.

Para 73

Access to high quality open spaces and opportunities for sport and recreation can make an

important contribution to the health and well-being of communities. Planning policies

should be based on robust and up‑to‑date assessments of the needs for open space, sports

and recreation facilities and opportunities for new provision. The assessments should

identify specific needs and quantitative or qualitative deficits or surpluses of open space,

sports and recreational facilities in the local area. Information gained from the assessments

should be used to determine what open space, sports and recreational provision is required.

Para 74

Existing open space, sports and recreational buildings and land, including playing fields,

should not be built on unless:

• an assessment has been undertaken which has clearly shown the open space,

buildings or land to be surplus to requirements; or

• the loss resulting from the proposed development would be replaced by

equivalent or better provision in terms of quantity and quality in a suitable

location; or

• the development is for alternative sports and recreational provision, the needs

for which clearly outweigh the loss.

Para 81

Once Green Belts have been defined, local planning authorities should plan positively to

enhance the beneficial use of the Green Belt, such as looking for opportunities to provide

access; to provide opportunities for outdoor sport and recreation; to retain and enhance

landscapes, visual amenity and biodiversity; or to improve damaged and derelict land.

Para 89

A local planning authority should regard the construction of new buildings as

inappropriate in Green Belt. Exceptions to this are:

.........

• provision of appropriate facilities for outdoor sport, outdoor recreation and for

cemeteries, as long as it preserves the openness of the Green Belt and does not

conflict with the purposes of including land within it;

..........

Para 171

Local planning authorities should work with public health leads and health organisations to

understand and take account of the health status and needs of the local population (such as

for sports, recreation and places of worship), including expected future changes, and any

information about relevant barriers to improving health and well-being.

6. A key issue within the Local Plan for South Oxfordshire will be how the new housing

developments can contribute towards the facilities and services needed for the new

population. The NPPF gives general guidance on planning obligations.

Para 204

Planning obligations are expected to only be applied where they meet all of the following

tests:

• necessary to make the development acceptable in planning terms;

• directly related to the development; and

• fairly and reasonably related in scale and kind to the development.

7. There are also some additional policies relating to playing fields, such as the ability of

local communities to identify a playing field as Local Green Space, on which new

development can be prevented.

8. Overall in relation to sport and recreation, the new NPPF has retained a similar

approach to the previous guidance, and in particular the themes underpinning

PPG17. The most significant change is the greater protection afforded to all sports

facilities which was previously only applicable to playing fields under the new Para

74.

31/03/2016 1

Small-Area Population Forecasts for West Northamptonshire

To inform the emerging Open Space, Sports and Recreation Study (OSSRS)

Methodology Note

1. Introduction:

i. This note summarises the process and main findings of population forecasting work

undertaken to inform the study reference in the header above. It should be read alongside

the project brief for the work prepared and agreed prior to instruction (copy enclosed).

ii. West Northamptonshire is an area with an adopted Joint Core Strategy Local Plan (Part 1)

which provides for the objectively assessed housing needs of the area, as agreed by the

Inspector appointed to undertake Examination of the Plan. The inputs informing population

and household projections change frequently and no one source should ever be treated as

entirely representative. The projections which informed the Joint Core Strategy were a

snapshot in time from when the strategy was being prepared. They brought together and

made amendments to a number of source data. There have also been various revisions at

the national level since the Joint Core Strategy was adopted.

iii. However, the assessment underpinning the Joint Core Strategy remains the most robust and

accepted forecast for the area. It is with this source that the outputs for the small-area

population forecasts to inform the OSSRS have aimed to be broadly consistent.

2. Update on Methodology

Demographic Inputs and Geography:

i. Population forecasts have been prepared on the basis on the methodology set out in the

project brief (copy provided).

ii. These have been on the basis of Middle Super Output Areas (MSOA) for Daventry,

Northampton and South Northamptonshire (maps provided).

iii. The forecasts themselves are based on broadly consistent inputs to the forecast from those

used in the projections for the Joint Core Strategy in terms of fertility, mortality, in-migration

and out-migration (from both the UK and overseas).

iv. The main adjustment is that for Daventry and South Northamptonshire, ONS Fertility Rates

for the 2010-based projections have been used, rather than 2008-based figures used in

previous work by the Joint Planning Unit. This reflects that work by external consultants for

the Joint Core Strategy also used inputs informed by the 2011 Census, which provide a

slightly higher fertility rate per head of population. This change maintains a 0-4 age

population more consistent with the Joint Core Strategy. It is also necessary in part in as a

response to the previous ‘over-estimation’ of population estimates in Daventry and South

Northamptonshire. The previous understanding was that the lower 2008-based fertility rates

would be applied across a higher population, generating an overall number of births. In

APPENDIX 2: Demographic modelling summary

31/03/2016 2

effect, the rates must be higher if applied to a smaller population to generate a broadly

equivalent number of births.

v. It has been necessary to apply the same input assumptions to each individual MSOA. As set

out in the project brief, in practice there will be variations in demographic patterns and

behaviours in individual areas, but these are not accurately modelled in any nationally

available dataset.

vi. Notwithstanding the above demographic inputs informing the population forecast, the main

determinant of the population in any one area is more likely to be the level of housebuilding

and how this influences changes in household formation and demographic change.

vii. Assumptions on household formation rates in each Partner Authority which are identical to

those that inform the Joint Core Strategy have been applied identically to each MSOA

forecast. Again, local patterns may vary but this approach is considered the most robust. The

advantage of the Joint Core Strategy household formation rates is they take account of

constraints on household formation resulting from the recession and project a recovery over

the plan-period.

Dwelling-Led Projections:

viii. The latest housing trajectories for the Partner Authorities have been used to inform

‘dwelling-led’ forecasts for the individual MSOAs. This work combines a variety of:

information on the delivery of major strategic sites; information on the delivery of existing

commitments; and realistic assumptions on windfall across various areas. These input data

will be passed to the Partner Authorities for information.

The dwelling completion assumptions used are as follows:

Area

JCS – 2011-2029

MSOA – 2011-2029

(OSSRS Forecast)

% Difference

Daventry

6,985

7,089

1.49%

Northampton Related

Development Area

18,873

18,974

0.54%

South

Northamptonshire

7,173

7,352

2.50%

Table 1: Dwelling-Led Trajectories for the MSOA Forecasts

ix. In summary, small differences arise in dwelling estimates for individual years but it is

important that the overall number of dwellings to be provided broadly matches the

provision set out in the Joint Core Strategy. The predominant cause for any difference is the

distribution of small-scale allowances for windfall (and urban capacity) across the different

Middle Super Output Areas.

31/03/2016 3

x. When evaluating any difference, one should bear in mind that building very few homes in

one area for a sustained period may have a profound effect on population. If assumptions of

rates for ageing, migration and changes in household formation from the population

forecast conflict with estimates of dwellings to be provided, population forecasts must

assume that individuals either leave the area or do not have scope to migrate in. It is

important to note that even in a scenario with no net migration, there remains a demand for

additional housing as part of overall trends towards smaller household sizes (in-particular

due to ageing and household separation).

xi. This is the key purpose of a ‘dwelling-led’ projection and inevitably its effects may be more

pronounced in small spatial areas. Realistic allowances for windfall help to mitigate this.

3. Overall Comparison with West Northamptonshire Joint Core Strategy Projections

(Note – Total Population Shown on any graphs is in reality approximately 3,000 people greater for

the ‘MSOA’ projection – this is due to issues in translating the SUE Population Model into PopGroup.

Numbers shown in tables take precedence over any figures indicated on graphs)

i. The outputs have produced data which are broadly consistent with the Joint Core Strategy

Projections, as anticipated by the methodology. Individual comparisons for the Partner

Authority Areas are also shown separately below.

ii. The percentage difference for total populations comparing the Joint Core Strategy against

MSOA forecasts are shown below:

Area

JCS – 2029 Population

MSOA – 2029

Population

% Difference

Daventry

89,134

89,850

0.80%

Northampton Related

Development Area

267,687

267,606

-0.03%

South

Northamptonshire

96,635

97,610

1.01%

Table 2: Comparison of JCS and MSOA Population Forecast Outputs

31/03/2016 4

4. Comparison of Output Areas

i. A separate population forecast has been prepared for each MSOA. As discussed, these are

highly sensitive to the level of housebuilding. The areas with greatest forecasts for

population growth accurately reflect the locations where the highest level of housing

delivery is intended. Such outputs are consistent with the Joint Core Strategy’s objective to

concentrate development in the largest and most sustainable centres. All results for

Daventry and South Northamptonshire and a sample from Northampton Borough are shown

below:

YEAR

DDC

DDC001

DDC002

DDC003

DDC004

DDC005

DDC006

DDC007

DDC008

DDC009

DDC010

01-13

9.1%

6.7%

4.2%

8.2%

7.4%

8.7%

30.6%

21.3%

-3.0%

5.3%

-0.3%

13-29

14.4%

1.2%

-0.6%

13.0%

0.5%

18.1%

85.9%

-2.0%

-4.6%

10.6%

5.6%

01-13

p.a

0.8%

0.6%

0.4%

0.7%

0.6%

0.7%

2.6%

1.8%

-0.3%

0.4%

0.0%

13-29 pa

0.9%

0.1%

0.0%

0.8%

0.0%

1.1%

5.4%

-0.1%

-0.3%

0.7%

0.4%

Table 3: Change by individual MSOA for Daventry District (Daventry NE SUE in DDC006)

YEAR

NBC

NBC010

NBC011

NBC012

NBC013

NBC014

NBC015

NBC016

NBC017

NBC018

NBC019

NBC020

NBC021

NBC022

01-13

11.5%

1.7%

0.0%

7.3%

6.1%

-2.1%

-8.6%

-0.7%

15.4%

2.3%

7.0%

-4.2%

43.3%

12.8%

13-29

11.9%

1.0%

-4.4%

-5.6%

5.7%

-2.0%

7.0%

-0.1%

34.6%

53.6%

6.5%

4.9%

6.3%

-4.0%

01-13

p.a

1.0%

0.1%

0.0%

0.6%

0.5%

-0.2%

-0.7%

-0.1%

1.3%

0.2%

0.6%

-0.3%

3.6%

1.1%

13-29

0.7%

0.1%

-0.3%

-0.4%

0.4%

-0.1%

0.4%

0.0%

2.2%

3.4%

0.4%

0.3%

0.4%

-0.3%

Table 4: Change by sample of individual MSOAs for Northampton Borough

31/03/2016 5

YEAR

SNC

SNC001

SNC002

SNC003

SNC004

SNC005

SNC006

SNC007

SNC008

SNC009

SNC010

SNC011

01-13

10.01%

0.00%

1.26%

53.59%

-2.96%

8.09%

-1.69%

10.41%

22.54%

-1.65%

3.31%

9.79%

13-29

11.61%

-0.73%

-2.49%

-0.80%

2.32%

66.75%

3.04%

6.39%

2.71%

56.39%

-3.02%

-3.12%

01-13

p.a

0.83%

0.00%

0.10%

4.47%

-0.25%

0.67%

-0.14%

0.87%

1.88%

-0.14%

0.28%

0.82%

13-29 pa

0.73%

-0.05%

-0.16%

-0.05%

0.14%

4.17%

0.19%

0.40%

0.17%

3.52%

-0.19%

-0.20%

Table 5: Change by individual MSOA for South Northamptonshire (Towcester and Brackley Urban

Extensions in SNC005 and SNC009 respectively)

ii. It can also be seen that between 2001 and 2013, a number of MSOAs have separately

experienced population growth and population decline. It is also the case that in some areas

(especially urban areas) recent constraints on household formation and patterns of

migration and lifestyle (e.g. use of HMOs) mean that population growth can seem high even

if few dwellings have been built.

iii. Local differences are therefore to be expected, however based on population change per

annum and given that the population forecasts sum almost exactly to the Joint Core Strategy

totals, this is not considered to affect the robustness of the small area forecasts, based on

the inputs that it is necessary to use to prepare them. Any small local discrepancies,

especially in urban areas, are likely to be negated when individual Middle Super Output

Areas are combined to provide ‘sub-areas’ for the OSSRS outputs.

5. Comparison of Age Groups

i. The graphs at Appendix 1 show a comparison at 2029 between the Joint Core Strategy and

MSOA forecast populations split by different age groups. Graphs are provided for the whole

West Northamptonshire area as well as for its constituent elements.

ii. Overall any difference between the specific age groups is considered to be minor, immaterial

to the overall demographic makeup and no more than would be expected from applying

assumptions from the District / Borough level to much smaller populations in individual

MSOAs. Much of any difference is due to the rate of housebuilding, household formation

rates and migration patterns for individual areas in the small area forecast. In reality, for

example, it is likely that there is a distinction in the age-sex migration flows between

Towcester and its rural hinterland which the input data for this work is unable to identify or

distinguish.

31/03/2016 6

Potential Discrepancy in SNC Populations Age 0-18 at 2029

iii. For the total population in the age groups referred to above, the small area forecasts

generate a greater departure from the Joint Core Strategy projection (approximately 15-

20%). This highlights that the area relies on a significant in-migration of younger families to

support the total number and proportion of younger residents. In past years, the

development at Grange Park in-particular has significantly boosted the number of younger

residents and by definition a projection assumes this pattern will continue. In reality, this

pattern has not continued, and such growth is functionally related to the Northampton

Related Development Area. In addition, the timing and location of housing delivery will

dampen levels of in-migration in some areas where house-building is lowest.

iv. It should be noted that this is a discrepancy that is likely to equally be an issue from the Joint

Core Strategy projections rather than the small area forecast work. For example, when

comparing the MSOA outputs at 2029 against the more recent ONS2012 Projections the

difference in the total population for people aged 0-18 is less than when comparing against

the Joint Core Strategy. To some degree, future national projections are likely to correct for

the same discrepancy.

v. This issue should be monitored when preparing the outputs from the OSSRS and any

unrealistic results may be reported to the team preparing the small area population

forecasts. If necessary, an adjusted set of results could be prepared to give a population

aged 0-18 which was entirely consistent with the Joint Core Strategy outputs but reflect the

population distribution across Middle Super Output Areas. However, the Partner Authorities

should bear in mind that this would depart in principle from the outputs of a specific

population forecast prepared from specific demographic and household inputs. It would not

be robust to change the inputs themselves on an ad-hoc basis.

6. Approach to Sustainable Urban Extensions (SUEs)

Northampton Related Development Area

i. It was agreed at the outset of the project brief that the specific proposed delivery of housing

to meet the dwellings figures in the Joint Core Strategy was a material consideration for the

study. This includes the delivery of a significant amount of housing in areas outside of the

administrative area of Northampton, where for statistical purposes the population will be

recorded as being part of Daventry or South Northamptonshire and therefore spread across

fairly large MSOA boundaries.

ii. It is also significant that these areas are considered to functionally relate to Northampton as

part of growth in the Northampton Related Development Area, and that the existing

population of any nearby areas (e.g. Harpole and Boughton) does not necessarily reflect this

pattern. It is also significant that new extensions are likely to have distinct demographic

patterns. It is also the case that by definition, the starting population of these areas can be

treated as zero if they are treated as discrete.

31/03/2016 7

iii. Work has been undertaken to inform the potential population that may arise from these

extensions. Examples in West and North Northamptonshire have been prepared. It is

significant that these areas tend to have a much younger demographic profile.

iv. A SUE Population Model has been built for each SUE in the NRDA. This is based on a pro-rata

ratio between the numbers of dwellings built on Grange Park (as the main comparator

location) against the 5-yr age band of the population at a given time. The ratio was taken at

5-year intervals, which broadly reflects that development of the SUE and the ageing of the

population.

v. The Joint Core Strategy Dwelling trajectories for each SUE were then multiplied by the age

ratios described above to establish the cumulative population for each SUE as it develops.

vi. These populations have then been added to the MSOA projections for the Northampton

Administrative Area.

vii. This provides the total population of 267,606 people within the Northampton Related

Development Area described above.

viii. Each SUE can be assigned to its nearest MSOA in Northampton for the purpose of future

modelling in the OSSRS and for the development of ‘sub-areas’ for the study.

SUEs in the rest of West Northamptonshire

ix. It has not been considered necessary to repeat the same exercise for populations of SUEs in

Daventry and South Northamptonshire.

x. The difference here is that these areas already have substantial standing populations in the

towns and surrounding villages and it may be that the urban extensions have a greater

immediate relationship with these areas. It would also be necessary to model the

populations of the affected MSOA separately, without including the dwelling trajectory for

the SUE. As these sites make up a high proportion of delivery in towns like Daventry and

Towcester, it would be expected that the population growth would be highly constrained

without the extensions.

xi. For information, the potential populations of the SUEs have been modelled based on the

methodology for the Northampton Related Development Area. These populations may

therefore be deducted from the total of the whole MSOA to give a remainder for the town

or other rural areas.

xii. It is noted that the MSOA covering the SUE South of Towcester only covers part of the town

and extends to the rural area to the South. However, to model the SUE separately (or as part

of the town) it would be necessary to split the MSOA in two and give two smaller starting

populations (at 2013). Given that the relevant input rates are already being disaggregated

from a District to a small-area level, this should not be considered preferable. However,

more work can be undertaken if required. This might depend on the choice made by the

consultants preparing the OSSRS in developing ‘sub-area’ geographies for the study.

31/03/2016 8

Appendix 1: Age Group Comparisons at 2029 for JCS and MSOA Small-Area Forecasts

Fig 1: Comparison at Joint Core Strategy Level

Fig 2: Comparison for Daventry District (excl. NRDA)

31/03/2016 9

Fig 2: Comparison for Northampton Related Development Area

Fig 4: Comparison for South Northamptonshire (excl. NRDA)

APPENDIX 3: MSOA map for Daventry

NRDA SUE populations

2021 2026 2029 2021 2026 2029 2021 2026 2029 2021 2026 2029

0-4

158 297 286 363 768 973 53 235 323 574 1299 1582

5-9 89 290 342 203 752 1162 31 186 316 323 1228 1820

10-14 80 210 238 184 542 809 27 155 228 290 907 1275

15-19

52 160 190 120 413 644 15 103 174 187 676 1008

20-24 36 104 128 84 270 436 11 65 113 131 439 677

25-29 124 167 154 283 433 522 40 153 182 447 754 858

30-34 169 296 285 387 766 969 56 247 322 612 1309 1576

35-39 164 371 360 377 959 1224 59 288 403 600 1618 1987

40-44 102 298 328 235 771 1116 31 207 324 368 1277 1768

45-49

58 211 236 134 546 802 16 123 229 209 880 1267

50-54 32 117 151 73 304 513 13 69 128 118 490 792

55-59 27 75 89 63 193 302 7 48 81 97 315 472

60-64 20 64 64 45 167 218 6 39 70 70 270 352

65-69 7 40 58 16 105 198 2 22 44 25 167 300

70-74 5 23 29 12 59 100 3 15 25 20 96 154

75-79 5 20 20 12 51 69 1 16 21 18 86 110

80-84 1 20 25 2 52 87 1 13 22 4 85 134

85-89 1 25 25 1 64 87 0 8 27 2 97 139

90+ 0 17 28 1 44 96 0 5 19 1 67 142

Total 1130 2805 3037 2593 7258 10327 372 1997 3048 4095 12060 16412

Buckton Fields

Northampton

North

Northampton

West

NRDA total in

Daventry District

Age

APPENDIX 4: Demographic forecasts for Daventry district

Daventry district excluding NRDA SUEs

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

Persons 0-4 4,255 4,333 4,450 4,467 4,495 4,498 4,520 4,563 4,594 4,619 4,631 4,645 4,663 4,676

5-9 4,766 4,717 4,765 4,805 4,859 4,866 4,940 4,973 4,915 4,895 4,893 4,924 4,976 5,023

10-14 4,710 4,766 4,843 5,024 5,050 5,065 4,988 4,966 4,959 4,983 4,987 5,068 5,102 5,052

15-19 4,417 4,372 4,418 4,397 4,440 4,429 4,443 4,443 4,555 4,550 4,563 4,491 4,475 4,487

20-24 3,968 4,132 4,590 4,748 4,629 4,416 4,258 4,162 4,057 4,057 4,032 4,060 4,070 4,172

25-29 4,104 4,240 4,225 4,399 4,697 4,872 4,998 5,244 5,201 4,934 4,711 4,572 4,473 4,386

30-34 3,706 3,762 3,995 4,250 4,525 4,681 4,807 4,617 4,663 4,869 5,038 5,186 5,493 5,492

35-39 4,191 4,200 4,284 4,276 4,278 4,339 4,383 4,530 4,710 4,930 5,080 5,227

5,021 5,086

40-44 5,227 4,930 4,791 4,655 4,606 4,619 4,608 4,593 4,509 4,461 4,506 4,560 4,716 4,916

45-49 6,500 6,298 6,253 6,110 5,929 5,555 5,213 4,984 4,779 4,687 4,694 4,690 4,673 4,600

50-54 6,643 6,762 6,953 7,006 6,855 6,775 6,531 6,385 6,169 5,946 5,567 5,229 5,012 4,815

55-59 5,738 6,012 6,163 6,364 6,648 6,770 6,856 6,945 6,929 6,732 6,651 6,424 6,289 6,086

60-64 5,099 5,110 5,269 5,448 5,580 5,775 6,021 6,094 6,239 6,487 6,602 6,695 6,791 6,789

65-69 5,502 5,331 5,191 5,149 5,094 5,090 5,077 5,167 5,296 5,396 5,586 5,835 5,913 6,066

70-74 4,259 4,702 5,097 5,214 5,350 5,388 5,205 5,019 4,945 4,870 4,866 4,863 4,958 5,090

75-79 2,853 2,984 3,155 3,531 3,789 4,046 4,447 4,776 4,856 4,967 5,003 4,847 4,687 4,628

80-84 1,985 2,126 2,292 2,363 2,480 2,553 2,663 2,783 3,097 3,308 3,532

3,899 4,201 4,282

85-89 1,219 1,248 1,326 1,408 1,472 1,551 1,664 1,783 1,828 1,920 1,984 2,084 2,194 2,459

90+ 720 775 830 891 964 1,023 1,071 1,140 1,225 1,310 1,407 1,522 1,654 1,743

Total 79,861 80,798 82,889 84,505 85,739 86,311 86,694 87,168 87,523 87,921 88,335 88,820 89,360 89,848

Daventry district up to 2029 including NRDA SUEs

2021 2026 2029 2021 2026 2029 2021 2026 2029 2021 2026 2029 2016 2021 2026 2029 2016 2021 2026 2029

0-4 158 297 286 363 768 973 53 235 323 574 1299 1582 4255 4498 4631 4676 4255 5072 5930 6258

5-9

89 290 342 203 752 1162 31 186 316 323 1228 1820 4766 4866 4893 5023 4766 5189 6121 6843

10-14 80 210 238 184 542 809 27 155 228 290 907 1275 4710 5065 4987 5052 4710 5355 5894 6327

15-19 52 160 190 120 413 644 15 103 174 187 676 1008 4417 4429 4563 4487 4417 4616 5239 5495

20-24 36 104 128 84 270 436 11 65 113 131 439 677 3968 4416 4032 4172 3968 4547 4471 4849

25-29 124 167 154 283 433 522 40 153 182 447 754 858 4104 4872 4711 4386 4104 5319 5465 5244

30-34 169 296 285 387 766 969 56 247 322 612 1309 1576 3706 4681 5038 5492 3706 5293 6347 7068

35-39 164 371 360 377 959 1224 59 288 403 600 1618 1987 4191 4339 5080 5086 4191 4939 6698 7073

40-44 102 298 328 235 771 1116 31 207 324 368 1277 1768 5227 4619 4506 4916 5227 4987 5783 6684

45-49 58 211 236 134 546 802 16 123 229 209 880 1267 6500 5555 4694 4600 6500 5764 5574 5867

50-54 32 117 151 73 304 513 13 69 128 118 490 792 6643 6775 5567 4815 6643 6893 6057 5607

55-59 27 75 89 63 193 302 7 48 81 97 315 472 5738 6770 6651 6086 5738 6867 6966 6558

60-64 20 64 64 45 167 218 6 39 70 70 270 352 5099 5775 6602 6789 5099 5845 6872 7141

65-69 7 40 58 16 105 198 2 22 44 25 167 300 5502 5090 5586 6066 5502 5115 5753 6366

70-74 5 23 29 12 59 100 3 15 25 20 96 154 4259 5388 4866 5090 4259 5408 4962 5244

75-79 5 20 20 12 51 69 1 16 21 18 86 110 2853 4046 5003 4628 2853 4064 5089 4738

80-84 1 20 25 2 52 87 1 13 22 4 85 134 1985 2553 3532 4282 1985 2557 3617 4416

85-89 1 25 25 1 64 87 0 8 27 2 97 139 1219 1551 1984 2459 1219 1553 2081 2598

90+ 0 17 28 1 44 96 0 5 19 1 67 142 720 1023 1407 1743 720 1024 1474 1885

Total 1130 2805 3037 2593 7258 10327 372 1997 3048 4095 12060 16412 79861 86311 88335 89848 79861 90406 100395 106260

Daventry District incl NRDA SUEs

Age

Buckton Fields

Northampton North

Northampton West

NRDA total in Daventry District

Daventry District excl NRDA SUEs

Creating sporting opportunities in every community

Top sports that Ben participates in

33%

24%

18%

15%

13%

17%

14%

0% 10% 20% 30% 40%

Football

Keep fit/gym

Cycling

Athletics

Swimming

Tennis

Golf

Badminton

Squash/racketball

Cricket

% of segment

Ben All adults

Ben -

Competitive Male Urbanites

About Ben

Ben, 22, has recently graduated and is now working as a trainee accountant. Loving his

single life, which is just an extension of university days, he is certainly in no hurry to settle

down. His ‘work-hard, play-hard’

attitude to life sees him putting in long hours at the

office, doing a lot of sport and enjoying plenty of socialising with friends. Ben is also more

likely to be a student than other groups.

Currently renting with ex-university friends, he is contemplating the housing ladder, but

will probably move back into the parental home. Whatever he chooses, little time is spent

at home.

Image and brand conscious, Ben tries to keep a healthy diet, but

with little success. Post-

work and post-exercise fast foods are almost daily regimes.

Ethnic origin

Individuals in this segment are predominantly of White British (74%), or Other White (12%)

origin; or may also be Asian/Asian British (7%), of Irish heritage (5%), Black/Black British

(1%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Josh, Luke, Adam, Matesuz, Kamil

Ben: Sports Overview

•

Ben is a very active type that takes part in sport on

a regular basis: he is the most sporty of the 19

segments.

•

The top sports that Ben participates in are shown

in the chart opposite: 33% of Bens play football,

compared to 4% of all adults; 24% of this segment

take part in ‘keep fit and gym' compared to 17% of

all adults;18% of this segment take part in cycling,

and 15% take part in athletics or running.

•

Swimming is also popular with Ben, with his

participation in this sport being in line with all

adults. He may also take part in tennis, golf,

badminton, squash/racketball

and cricket.

Male, recent graduates, with a ‘work-hard, play-hard’

attitude

5% of all adults; 10% of adult men

Ben is similar to/lives near:

Chloe (segment 3), other Bens (segment 1)

Ben is likely to live in towns/areas such as:

Maidenhead, Putney, High Wycombe, Wimbledon, Richmond-

upon-Thames

• Mainly aged 18-25

• Single

• Graduate professional

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

APPENDIX 5: Sport England Market Segmentation summaries

Creating sporting opportunities in every community

Top sports that Jamie participates in

28%

22%

12%

10%

17%

14%

0% 5% 10% 15% 20% 25% 30%

Football

Keep fit/gym

Athletics

Cycling

Swimming

Badminton

Tennis

Cricket

Basketball

Golf

% of segment

Jamie All adults

Jamie -

Sports Team Lads

About Jamie

Jamie is 20 and has just finished studying for an HND at his local college. Since leaving

college he’s been unable to find a related job and currently works at the local

supermarket, but hopes to find something better soon. Jamie lives with his parents in the

family home, and still hangs out with his old school-mates.

Jamie plays football in the local youth league, and often plays computer games with his

mates from the team. Tight finances mean that Jamie puts a lot on his credit card. His

spare cash goes on nights in the sports bar with the boys, either drinking or playing late

night pool.

Jamie isn’t fussed about his health or diet. He may smoke, and enjoys fast

food and

takeaways.

Ethnic origin

Individuals in this segment are predominantly of White British (60%), or Other White (15%)

origin; or may also be Asian/Asian British (14%), of Irish heritage (5%), Black/Black British

(2%), Chinese (1%) or belong to another ethnic group (2%).

Alternative names

Ryan, Nathan, Ashley, Adeel, Pawel

Jamie: Sports Overview

•

Jamie is a very active type that takes part in sport on

a regular basis (more details overleaf).

•

The top sports that Jamie participates in are shown in

the chart opposite: 28% of this group play football,

compared to 4% of all adults; 22% take part in ‘keep

fit and gym’

compared to 17% of all adults; 12% take

part in both athletics (running) and cycling, and 10%

go swimming.

•

Jamie may also take part in badminton, tennis,

cricket, basketball and golf.

Young blokes enjoying football, pints and pool

5% of all adults; 11% of adult men

Jamie is similar to/lives near:

Jackie (segment 8), other Jamies (segment 2)

Jamie is likely to live in towns/areas such as:

Hounslow, Croydon, Slough, Leeds, Coventry

• Mainly aged 18-25

• Single

• Vocational Student

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Chloe -

Fitness class friends

About Chloe

Chloe is 23 and works in HR for a large firm. She shares a house with ex-university

friends who are also on graduate schemes. Without the pressures of family or a

mortgage, Chloe isn’t worried about her student loan, she likes to spend her income on

clothes, nights out and holidays with friends.

Chloe and her housemates go to classes at their local gym a couple of times a week, and

like to swim afterwards. At weekends, Chloe likes to go for a big night out, including a

nice meal and a few drinks with her friends.

Chloe is reasonably health conscious, watching what she eats and

exercising to stay trim.

She isn’t fanatical though, wanting to live a fun packed life while she’s young, free and

single.

Ethnic origin

Individuals in this segment are predominantly of White British (75%), or Other White (12%)

origin; or may also be Asian/Asian British (6%), of Irish heritage (5%), Black/Black British

(2%), Chinese (1%) or belong to another ethnic group (2%).

Alternative names

Nisha, Sophie, Lauren, Charlotte, Lucy

Chloe: Sports Overview

•

Chloe is an active type that takes part in sport on

a regular basis (more details overleaf).

•

The top sports that Chloe participates in are

shown in the chart opposite: 28% of this group

take part in ‘keep fit and gym’

compared to 17%

of all adults; 24% take part in swimming

compared to 14% of all adults; and 14% take

part in athletics or running.

•

She may also take part in horse riding, tennis,

badminton, football, netball and hockey.

Young image-conscious females keeping fit and trim

5% of all adults; 9% of adult women

Chloe is similar to/lives near:

Ben (1), other Chloes (3)

Chloe is likely to live in towns/areas such as:

Kingston upon Thames, Guildford, Cambridge, St Albans,

Chiswick

• Mainly aged 18-25

• Single

• Graduate professional

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Top sports that Chloe participates in

28%

24%

14%

11%

17%

14%

0% 5% 10% 15% 20% 25% 30%

Keep fit/gym

Swimming

Athletics

Cycling

Equestrian

Tennis

Badminton

Football

Netball

Hockey

% of segment

Chloe All adults

Creating sporting opportunities in every community

Top sports that Leanne participates in

23%

18%

17%

14%

0% 5% 10% 15% 20% 25%

Keep fit/gym

Swimming

Athl etics

Cycling

Football

Badminton

Netball

Equestrian

Tennis

Volleyball

% of segment

Leanne All adults

Leanne -

Supportive Singles

About Leanne

Leanne is 23 and lives with her parents and her daughter, Carly,

in a small terraced

house. Leanne is studying beauty therapy part-time at college, and does the odd

cleaning job when her mum can look after Carly.

Leanne doesn’t get much time to herself. Juggling Carly, college and her cleaning shifts is

demanding, and childcare is a difficult expense. A couple of times a week though Leanne

treats herself to a night out with the girls, at bingo or maybe in the local pub.

Leanne relies on her mum and girlfriends helping her out. Her mates often come with her

to the swimming pool at the weekend and are really good with Carly. Sometimes it’s hard

to miss out on the fun though, when they go off to a dance class

or bowling afterwards

and she has to take Carly home.

Ethnic origin

Individuals in this segment are predominantly of White British (65%), or Other White (14%)

origin; or may also be Asian/Asian British (12%), of Irish heritage (5%), Black/Black British

(2%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Hayley, Kerry, Danielle, Nisha, Saima

Leanne: Sports Overview

•

Leanne is the least active segment of her age

group (more details overleaf).

•

The top sports that Leanne participates in are

shown in the chart opposite: 23% of this group

take part in ‘keep fit’

and gym compared to 17% of

all adults; 18% of this group take part in swimming

compared to 14% of all adults; 9% take part in

athletics or running, and 6% take part in cycling

•

Leanne may also take part in football, badminton,

netball, horse-riding, tennis and volleyball.

Young busy mums and their supportive college mates

4% of all adults; 8% of adult women

Leanne is similar to/lives near:

Jamie (segment 2), Brenda (segment 14)

Leanne is likely to live in towns/areas such as:

Blackburn, Ilford, Harrow, Leicester, Chatham

•

Mainly aged 18-25

•

Likely to have children

•

Student/part time vocational

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

Creating sporting opportunities in every community

Top sports that Helena participates in

26%

22%

11%

17%

14%

0% 5% 10% 15% 20% 25% 30%

Keep fit/gym

Swimming

Cycling

Athletics

Equestrian

Tennis

Badminton

Netball

Football

Golf

% of segment

Helena All adults

Helena -

Career-Focussed Females

About Helena

Helena is 30 and lives in a small, stylish flat on her own. She’s working her way up the

career ladder and is now starting to enjoy the financial freedoms her salary affords her. In

the future Helena may buy a larger house, but at the moment she prefers having more

disposable income to enjoy designer clothes, meals out and holidays.

After a long train commute home, Helena prepares herself a quick, healthy meal before

heading out to the gym. If she’s not worked too late at the office she might catch a class,

otherwise opting for a long workout on the machines. Helena likes to keep in shape; she

is very image conscious and her healthy diet and exercise regime

is an important part of

her social and career life.

Ethnic origin

Individuals in this segment are predominantly of White British (76%), or Other White (11%)

origin; or may also be of Irish heritage (6%), Asian/Asian British (5%), Black/Black British

(1%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Claire, Tamsin, Fiona, Sara, Joanne

Helena: Sports Overview

•

Helena is a fairly active type that takes part in sport

on a regular basis (more details overleaf).

•

The top sports that Helena participates in are

shown in the chart opposite: 26% of this segment

take part in keep fit/gym compared to 17% of all

adults; 22% take part in swimming compared to

14% of all adults; 11% of this segment take part in

cycling and 9% in athletics or running.

•

Helena may also take part in horse-riding, tennis,

badminton, netball, football and golf.

Single professional women, enjoying life in the fast lane

5% of all adults; 9% of adult women

Helena is similar to/lives near:

Chloe (segment 3), Tim (segment 6)

Helena is likely to live in towns/areas such as:

Chelsea, Cheltenham, Harrogate, Reading, Brighton

• Mainly aged 26-45

• Single

• Full time professional

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Top sports that Tim participates in

21%

20%

15%

13%

17%

14%

0% 5% 10% 15% 20% 25%

Cycling

Keep fit/gym

Swimming

Football

Athl etics

Golf

Badminton

Tennis

Squash/racketball

Angling

% of segment

Tim All adults

Tim -

Settling Down Males

About Tim

Tim is 33 and works in IT. He lives with his wife Lorna in a semi-detached house they own

in a desirable suburb. At the moment it’s just the two of them, but Lorna is expecting their

first baby in a few months’

time.

Tim loves sport. Since his job has got busier he doesn’t do as much as he used to, but

he still manages trips to the gym and the odd mid-week game of squash. He hopes

things won’t change too much when the baby arrives, but knows they may not be able to

enjoy such regular holidays in the future.

Tim’s healthy diet is due to Lorna cooking most nights, but he’s not particularly health

conscious himself. He enjoys a burger and maybe a pint after playing sport, and he may

drink at home, albeit lightly.

Ethnic origin

Individuals in this segment are predominantly of White British (77%), or Other White (10%)

origin; or may also be Asian/Asian British (6%), of Irish heritage (5%), Black/Black British

(1%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Simon, Jonathan, Jeremy, Adrian, Marcus

Tim: Sports Overview

•

Tim is an active type that takes part in sport on a

regular basis (more details overleaf).

•

The top sports that Tim participates in are shown in

the chart opposite: 21% of this segment take part

in cycling compared to 9% of all adults; 20% of this

segment take part in keep fit/gym, compared to

17% of all adults.

•

Swimming, football and athletics or running are

also popular sports for Tim. His participation in

swimming is in line with that of all adults, however

Tim is more likely than all adults to take part in

football and athletics.

Sporty male professionals, buying a house and settling down with

partner

9% of all adults; 18% of adult men

Tim is similar to/lives near:

Helena (segment 5), Alison (segment 7)

Tim is likely to live in towns/areas such as:

Camberley, Tunbridge Wells, Banbury, Haywards Heath, Milton

Keynes

• Mainly aged 26-45

• Married or single

• May have children

• Professional

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

Creating sporting opportunities in every community

Top sports that Alison participates in

27%

25%

12%

11%

17%

14%

0% 5% 10% 15% 20% 25% 30%

Keep fit/gym

Swimming

Cycling

Athletics

Equestrian

Tennis

Badminton

Netball

Rounders

Football

% of segment

Alison All adults

Alison -

Stay at Home Mums

About Alison

Alison is 38 and married with two children, aged 6, and 3. As a stay-at-home mum her

career is temporarily on hold, whilst her husband works as an accountant. Alison’s life is

busy. She does the school or playschool run, takes the children to music and horse-riding

lessons and keeps the house in order. After putting the children

to bed, Alison often

spends an evening at PTA meetings. This year she is involved in organising the school

fete.

Alison manages to attend a few exercise classes each week whilst

her youngest is at

playschool, and the family go swimming at the weekend. Concerned

about a healthy diet

for her family, Alison gets organic vegetables delivered each week. She may enjoy a well-

deserved glass of wine while she’s cooking dinner.

Ethnic origin

Individuals in this segment are predominantly of White British (78%), or Other White (9%)

origin; or may also be of Irish heritage (6%), Asian/Asian British (5%), Black/Black British

(1%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Justine, Karen, Suzanne, Tamsin, Siobhan

Alison: Sports Overview

•

Alison is a fairly active segment with above average

levels of participation in sport.

•

The top sports that Alison participates in are shown

in the chart opposite: 27% of this segment take

part in keep fit/gym compared to 17% of all adults;

25% of this group take part in ‘swimming’

compared to 14% of all adults; 12% of this

segment take part in cycling, and 11% take part in

athletics (including running).

•

Alison may also take part in horse-riding, tennis,

badminton, netball, rounders and football.

Mums with a comfortable, but busy, lifestyle

4% of all adults; 9% of adult women

Alison is similar to/lives near:

Tim (segment 6)

Alison is likely to live in towns/areas such as:

Orpington, Bromsgrove, Maidstone, Newbury, Horsham

• Mainly aged 36-45

• Married

• Stay-at-home mum

• Children

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

Creating sporting opportunities in every community

Top sports that Jackie participates in

22%

20%

17%

14%

0% 5% 10% 15% 20% 25%

Keep fit/gym

Swimming

Cycling

Athletics

Badminton

Equestrian

Tennis

Football

Rounders

Netball

% of segment

Jackie All adults

Jackie -

Middle England Mums

About Jackie

Jackie, 43, is married with three school age children. She works

part time at a call centre

and her husband Dave is a salesman.

Life is hectic for Jackie. She doesn’t get much time for herself, being busy taking the

children to school and after school activities, grocery shopping, working, and getting

dinner on the table. She feels like a taxi service for the kids these days, forever taking

them to one activity or another both during the week and at weekends.

Jackie goes to an aerobics class one evening a week and tries to

take the kids swimming

or ice skating on Saturdays. Dave bought her an exercise bike last Christmas, but it is

just gathering dust in the garage. Healthy eating isn’t high on Jackie’s list of priorities.

Dinners just have to be quick, easy and something the kids will eat.

Ethnic origin

Individuals in this segment are predominantly of White British (79%), or Other White (8%)

origin; or may also be of Irish heritage (6%), Asian/Asian British (5%), Black/Black British

(2%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Andrea, Cheryl, Deborah, Jane, Louise

Jackie: Sports Overview

•

Jackie has above average participation in sport,

although is less active then others in her age

group. (more details overleaf).

•

The top sports that Jackie participates in are

shown in the chart opposite: 22% of this group

take part in keep fit/gym compared to 17% of all

adults; 20% of this group take part in swimming

compared to 14% of all adults.

•

In line with the general adult population, 9% of this

segment take part in cycling; and 6% take part in

athletics or running (compared to 5% of all adults).

•

Jackie may also play badminton, go horse-riding,

play tennis, football, rounders or netball.

Mums juggling work, family and finance

5% of all adults; 10% of adult women

Jackie is similar to/lives near:

Kev (segment 9), Philip (segment 11)

Jackie is likely to live in towns/areas such as:

Dover, Aldershot, Wigan, Uxbridge, Chesterfield

•

Mainly aged 36-45

•

Married

•

Part-time skilled worker

or stay-at-home mum

•

Children

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Top sports that Kev participates in

14%

12%

11%

10%

17%

14%

0% 5% 10% 15% 20%

Keep fit/gym

Football

Cycling

Swimming

Athletics

Golf

Ang ling

Badminton

Archery

Martial arts/combat sports

% of segment

Kev All adults

Kev -

Pub League Team Mates

About Kev

Kev, 40, lives with his long-term partner and stepson, working as a self-employed

plumber.

On Saturday mornings Kev occasionally trains with the pub football team, and sometimes

makes the Sunday side –

although he’s struggling more and more to keep up with the

lads in the team. Alternatively Kev may spend his weekends doing

DIY at home and

watching TV. Evenings and weekends may see him down the local pub, smoking,

drinking and watching sport, or taking part in other social activities, when work allows.

Kev used to enjoy lifting weights or using his punch bag at home, but lately his shoulder

has been playing him up, so instead it is a few games of snooker

or darts. He can’t

understand healthy eating fads -

salads just don’t seem like a proper meal to him, so he

tends to stick to a relatively unhealthy processed food diet.

Ethnic origin

Individuals in this segment are predominantly of White British heritage (67%), or

Asian/Asian British heritage (12%); or may be of Other White origin (11%), of Irish heritage

(6%), Black/Black British (2%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Lee, Craig, Steven, Tariq, Dariusz.

Kev: Sports Overview

•

Kev has average levels of sports participation

(more details overleaf).

•

The sports that Kev participates in most are shown

in the chart opposite: 14% of this segment take

part in keep fit/gym compared to 17% of all adults;

12% of this segment take part in football compared

to 4% of all adults. In addition, 11% of people in

this segment take part in cycling, and 10% go

swimming.

•

Kev may also take part in athletics or running, golf,

angling, badminton, archery or martial arts/combat

sports.

Blokes who enjoy pub league games and watching live sport

6% of all adults; 12% of adult men

Kev is similar to/lives near:

Jackie (segment 8), Paula (segment 10)

Kev is likely to live in towns/areas such as:

Walthamstow, Walsall, Rotherham, Bradford, Wakefield

• Mainly

aged 36-45

• Married or single

• May have children

• Vocational job

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

Creating sporting opportunities in every community

Top sports that Paula participates in

18%

17%

14%

0% 5% 10% 15% 20%

Keep fit/gym

Swimming

Cycling

Athletics

Football

Badminton

Tennis

Rounders

Equestrian

Netball

% of segment

Paula All adults

Paula -

Stretched Single Mums

About Paula

Paula, 33, lives in a council owned property with her three children. Jade and Kyle are at

school now, but Ruby is still at home. Paula receives some state

benefits, but things are

still very difficult. Her debt has built up over the last few years and she hasn’t been able

to work because of the children.

A couple of times a week a friend looks after Ruby so Paula can get a break at afternoon

bingo. At the weekend she sometimes takes the kids swimming or ice skating. It’s not

cheap, but they need entertaining.

Paula can’t afford much fresh healthy food; instead she buys convenience meals from

the discount freezer store. Given her stress-filled life she feels it’s understandable she

needs to smoke and enjoy the odd drink.

Ethnic origin

Individuals in this segment are predominantly of White British (70%), or Other White (10%)

origin; or may also be Asian/Asian British (10%), of Irish heritage (6%), Black/Black British

(3%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Donna, Gemma, Shelley, Tina, Tammy

Paula: Sports Overview

•

Paula is not a very active type and her participation

levels are slightly below those of the general adult

population (more details overleaf).

•

The top sports that Paula participates in are shown

in the chart opposite: 18% of people in this

segment participate in keep fit/gym compared to

17% of all adults; 17% of people in this segment

take part in swimming compared to 14% of all

adults; 5% of this segment take part in cycling, and

4% in athletics or running.

•

Paula may also take part in football, badminton,

tennis, rounders, horse riding and netball.

Single mums with financial pressures, childcare issues and little time for

pleasure

4% of all adults; 7% of adult women

Paula is similar to/lives near:

Kev (segment 9), Brenda (segment 14)

Paula is likely to live in towns/areas such as:

Bootle, Stratford (east London), Widnes, Bolton, Altrincham

•

Mainly aged 26-45

•

Single

•

Job seeker or part

time low skilled

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running.

Creating sporting opportunities in every community

Top sports that Philip participates in

16%

15%

12%

17%

14%

0% 5% 10% 15% 20%

Cycling

Keep fit/gym

Sw imming

Football

Golf

Athletics

Angling

Badminton

Tennis

Squash/racketball

% of segment

Philip All adults

Philip -

Comfortable Mid-Life Males

About Philip

Philip is 48, an owner-occupier, and married with two older children. One recently

graduated and left home, the other is on a gap year before starting university next

autumn. Whilst there are still some university fees to pay, Philip is at the height of his

career, enjoying a comfortable salary at an established firm.

Philip still keeps up his love of sport, hindered only by office

pressures. He plays

badminton in a local team, and if he gets home early enough, enjoys a swim at the health

club. He shares football season tickets with his son, and together they play cricket for the

local Sunday side –

alas, his rugby days are over.

Reasonably health conscious, Philip wants to stay healthy for later in life so he can keep

playing sport for as long as possible. He’s not in any hurry to hang up his pads, and

anyway, he’d keep up his involvement in the club as fixture secretary.

Philip: Sports Overview

•

Philip’s sporting activity levels are above the national

average (more details overleaf).

•

The top sports that Philip participates in are shown in

the chart opposite: Cycling is the top sport, and 16%

of this segment do this at least once a month, almost

double the national average.

•

Philip also enjoys keep fit/gym, swimming, football,

golf and athletics (running). His participation in most

of his top sports is above the national average, which

is indicative of the priority he places on sport.

Mid-life professional, sporty males with older children and more time for

themselves

9% of all adults; 18% of adult men

Ethnic origin

Individuals in this segment are predominantly of White British (82%), or Other White (7%)

origin; or may also be of Irish heritage (6%), Asian/Asian British (4%), Black/Black British

(1%), Chinese (0.5%) or belong to another ethnic group (0.5%).

Alternative names

Graham, Colin, Keith, Stuart, Clive

Age 18-25

Single

Graduate

Professional

Philip is similar to/lives near:

Jackie (segment 8), Elaine (segment 12)

Philip are likely to live in towns such as:

Chippenham, Eastleigh, Aylesbury, Andover, Southport

•

Mainly aged 46-55

•

Married with Children

•

Full time employment

and owner occupier

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Elaine -

Empty Nest Career Ladies

About Elaine

Elaine is 53 and married with two children who have now left home. Having picked up her

career again after the children went to school, Elaine is now a full time senior teacher. In a

few years’

time she’ll consider dropping her hours ready for retirement, but for now

she’s

enjoying the career opportunities and chance to stretch herself.

When Elaine gets home from work she enjoys a glass of wine while

making a healthy

dinner for herself and her husband. They chat over dinner and might even call their son

who is away at university, though inevitably they’ll be talking to his voicemail.

Elaine goes to a class at the gym one evening a week and enjoys watching dramas or

reading a book other nights. Weekends see her going to the stables, gardening or going

for a long walk with her husband.

Elaine: Sports Overview

•

Elaine’s sporting activity levels are consistent with the

national average, and slightly above average for some

indicators (more detail overleaf).

•

The top sports that Elaine participates in are shown in

the chart opposite: Keep fit/gym and swimming are

the most popular sports with around a fifth of the

segment doing these, followed by cycling (7%),

athletics or running (3%), tennis (2%), badminton (2%)

and horse riding (2%).

•

Her participation levels are above average for keep

fit/gym and swimming.

Mid-life professionals who have more time for themselves since their

children left home

6% of all adults; 12% of adult women

Ethnic origin

Individuals in this segment are predominantly of White British (83%), or Other White (7%)

origin; or may also be of Irish heritage (6%), Asian/Asian British (3%), Black/Black British

(1%), Chinese (0.5%) or belong to another ethnic group (0.5%).

Alternative names

Carole, Sandra, Penelope, Julie, Jacqueline

Elaine is similar to/lives near:

Philip (segment 11), Roger & Joy (segment 13)

Elaine are likely to live in towns such as:

Bishop’s Stortford, Camberley, Dorchester, Stafford,

Shrewsbury

•

Mainly aged 46-55

•

Married

•

Full time employment

and owner occupier

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Top sports that Elaine participates in

21%

18%

17%

14%

0.9%

0% 5% 10% 15% 20% 25%

Keep fit/gym

Sw immin g

Cycling

Athletics

Tennis

Badminton

Equestrian

Golf

Martial arts/combat

Bow ls

% of segment

Elaine All adults

Creating sporting opportunities in every community

Top sports that Roger & Joy participate in

13%

17%

14%

0% 5% 10% 15% 20%

Keep fit/gym

Sw imming

Cycling

Golf

Angling

Athletics

Bow ls

Badminton

Tennis

Football

% of segment

Roger & Joy All adults

Roger & Joy -

Early Retirement Couples

About Roger & Joy

Roger is 57 and Joy is 56. Last year Roger’s accountancy firm made cutbacks and he

was offered a generous long-service redundancy payment with which to take early

retirement. Joy has always worked mornings as a receptionist in the local GP surgery, but

is planning to retire herself late next year.

Having paid off the mortgage on their semi-detached house, Roger and Joy may not

have a large income, but also haven’t many financial responsibilities. If they need to they

can always downsize, possibly to be nearer the grandchildren.

Roger walks the dog to the paper-shop each morning, and often plays golf. When Joy’s

around, they often go for a walk together or help out with childcare.

Sometimes Joy goes to over fifties aqua aerobics class at the leisure centre. Her

daughter said it might be good exercise and easier on her joints.

Ethnic origin

Individuals in this segment are predominantly of White British (87%), or Other White (5%)

origin; or may also be of Irish heritage (5%), Asian/Asian British (2%), Black/Black British

(0.5%), Chinese (0.5%) or belong to another ethnic group (0.5%).

Alternative names

Melvyn, Barry, Geoffrey, Linda, Susan, Patricia

Roger & Joy: Sports Overview

•

Roger & Joy are slightly less active than the average

adult population.

•

The top sports that Roger & Joy participate in are

shown in the chart opposite: Keep fit/gym and

swimming are the most popular sports with 13% of

the segment doing these, followed by cycling (8%),

golf (6%) and angling (2%).

•

Their participation levels are below average for all of

these sports, with the exception of bowls, golf and

angling.

Free-time couples nearing the end of their careers

7% of all adults; 6% of adult women, 8% of adult men

Age 18-25

Single

Graduate

Professional

Roger & Joy are similar to/live near:

Roger & Joy (segment 13)

Roger & Joy are likely to live in towns such as:

Newton Abbot, King’s Lynn, Poole, Beverley, Southend

•

Mainly aged 56 –

•

Married

•

Full time employment

or retired

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Brenda -

Older Working Women

About Brenda

Brenda is 51 and works in a local food factory on the production

line. Her two children

have left home now, so it’s just Brenda and her husband in the terraced house.

Brenda gets up early and walks to the early shift at the factory. After a long day on her

feet and a walk back home again, she’s too tired to do much with her evenings. A good

dose of TV soaps provide some welcome relaxation, or she might go to the bingo hall

instead. Dinner is inevitably oven food –

she’s too tired to go to any effort.

On Saturdays, Brenda looks after her grandchildren while her daughter works, often

taking them swimming. If she doesn’t have them she’ll go to an exercise class instead,

but with the kids in tow, and the adventure playground being pricey, that doesn’t happen

often.

Ethnic origin

Individuals in this segment are predominantly of White British (76%), or Other White (8%)

origin; or may also be Asian/Asian British (7%), of Irish heritage (6%), Black/Black British

(2%), Chinese (1%) or belong to another ethnic group (1%).

Alternative names

Shirley, June, Maureen, Janet, Diane

Brenda: Sports Overview

•

Brenda is generally less active than the average adult

population.

•

The top sports that Brenda participates in are shown

in the chart opposite: Keep fit/gym is the most

popular sport with 15% of the segment doing this,

followed by swimming (13%) and cycling (4%).

•

Athletics (including running) is enjoyed by 2% of

Brendas. In all cases her participation levels are

below the national average for all adults.

•

Other sports that she may participate in are

badminton, horse riding, tennis, martial arts (including

Tai Chi), football and golf.

Middle aged ladies, working to make ends meet

5% of all adults; 10% of adult women

Brenda is similar to/lives near:

Kev (segment 9) and Terry (segment 15)

Brenda are likely to live in towns/areas such as:

Hackney, Rochdale, Lancaster, Corby

•

Mainly aged 46 -

•

Married

•

Part time employee

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Top sports that Brenda participates in

15%

13%

17%

14%

0% 5% 10% 15% 20%

Keep fit/gym

Sw immin g

Cycling

Athletics

Badminton

Equestrian

Tennis

Martial arts/combat

Football

Golf

% of s egm e nt

Brenda All adults

Creating sporting opportunities in every community

Top sports that Terry participates in

17%

14%

2.0%

0% 5% 10% 15% 20%

Keep fit/gym

Sw immin g

Cyc ling

Angling

Golf

Football

Archery

Athletics

Badminton

Bow ls

% of segment

Terry All adults

Terry -

Local ‘Old Boys’

About Terry

Terry is 59 and lives on his own in a council flat. Having worked on and off as a builder,

he has struggled in recent years to get work. At the moment he has a small income as a

school caretaker, barely covering the bills.

During the day Terry might do the odd job around the school, but

invariably he’s not

needed until the end of the day once the children have gone home. He spends his

mornings watching TV, and afternoons playing darts in the pub, fishing or on the

allotment. As part of the local darts team, he plays the occasional competition at

weekends, otherwise he goes to the bookies or stays at the pub watching boxing into the

early hours. He wishes he still had the fitness to box himself, but those days are a thing of

the past.

Terry eats oven food or at the pub most nights. Healthy eating isn’t high on his list of

concerns –

it’s expensive and he’d rather have pie and chips.

Ethnic origin

Individuals in this segment are predominantly of White British (79%), or of Irish heritage

(7%); or may also be Asian/Asian British (6%), of Other White (6%) origin; Black/Black

British (1%), Chinese (0.5%) or belong to another ethnic group (1%).

Alternative names

Derek, Brian, Malcolm, Raymond, Michael

Terry: Sports Overview

•

Terry is generally less active than the general adult

population.

•

The top sports that Terry participate in are shown in

the chart opposite: Keep fit/gym is the most popular

sport with 8% of the segment doing this, followed by

swimming (6%) and cycling (6%). Angling and golf are

the next most popular sports, both being played by

4% of this segment.

•

Golf, angling and archery are the only sports where a

higher proportion of Terrys participate than the

national average. In all other cases his participation in

his top sports is below average.

Generally inactive older men, low income and little provision for retirement

4% of all adults; 8% of adult men

Terry is similar to/lives near:

Brenda (segment 14), Norma (segment 16)

Terry are likely to live in towns such as:

Mansfield, Sunderland, Doncaster, Hull, Dewsbury

•

Mainly aged 56-65

•

Single/Married

•

Unemployed

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Top sports that Norma participates in

12%

10%

17%

14%

5.3%

0% 5% 10% 15% 20%

Keep fit /gym

Sw imming

Cycling

Bow ls

Martial arts/combat

Angling

Golf

Tennis

Athletics

Football

% of segment

Norma All adults

Norma -

Later Life Ladies

About Norma

Norma is 60 and has now retired. Having spent the last few years

as a part time cleaner,

she has little income now and a basic private pension to subsidise her state allowance.

She lives in a small bungalow, although thankfully the small mortgage has been paid off.

Norma likes to get out for a bit during the day. She goes to an

aqua aerobics class at the

leisure centre, which is heavily subsidised for her as a pensioner. She also walks to buy a

lottery ticket, go to the library or to afternoon bingo. She has

to take her time though, as

she’s not as well these days, having seen the late onset of diabetes

in the last few years.

When she gets home, Norma likes to sit and watch TV, knit or do some embroidery. At

weekends her family usually visit her.

Norma prefers traditional home cooking, she smokes, but rarely drinks –

her health and

diet are therefore not a great concern.

Ethnic origin

Individuals in this segment are predominantly of White British (79%), or Other White (8%)

origin; or may also of Irish heritage (7%), Asian/Asian British (4%), Black/Black British

(2%), Chinese (0.5%) or belong to another ethnic group (1%).

Alternative names

Pauline, Angela, Irene, Denise, Jean

Norma: Sports Overview

•

Norma is generally less active than the average adult

population.

•

She is likely to be doing the same or less sport than

12 months ago, with health the main issue for those

doing less.

•

The top sports that Norma participate in are shown in

the chart opposite: Keep fit/gym is the most popular

sport with 12% of Normas doing this, followed by

swimming (10%). Other sports are much less popular

with cycling the next choice with only 2% of this

segment participating.

Older ladies, recently retired, with a basic income to enjoy their lifestyles

2% of all adults; 4% of adult women

Norma is similar to/lives near:

Terry (segment 15), Frank (segment 18)

Norma is likely to live in towns/areas such as:

Middlesbrough, East Ham, Barnsley, Newcastle, Sheffield

•

Mainly aged 56-65

•

Single

•

Unemployed/Retired

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Top sports that Ralph & Phyllis

participate in

10%

17%

14%

0% 5% 10% 15% 20%

Keep fit and gym

Sw imming

Golf

Bow ls

Cycling

Tennis

Angling

Badminton

Martial arts/combat

Athletics

% of s egm e nt

Ralph & Phyllis All adults

Ralph & Phyllis -

Comfortable Retired Couples

About Ralph & Phyllis

Ralph and Phyllis are in their late 60s and have been retired for some time now. Their

children are grown up and have moved out of the family home. Ralph was a successful

banker, enabling them to retire early. They’ve downsized recently, benefiting from Ralph’s

investment portfolio and comfortable private pension.

Both Ralph and Phyllis feel there is still much of life to live.

They enjoy playing golf

together, and Ralph competes at weekends sometimes. Phyllis likes to go for the

occasional swim while Ralph is out trout fishing, and they also love to go for long walks

together. In their earlier years the pace was faster, but they’re proud they’re still active,

enjoying life and can just about keep up with the grandchildren.

Ralph and Phyllis enjoy volunteering in the local community, organising church bazaars

and raising money for the local museum.

Ethnic origin

Individuals in this segment are predominantly of White British (89%), or Other White (5%)

origin; or may also be of Irish heritage (4%), Asian/Asian British (1%), Black/Black British

(0.5%), Chinese (0.5%) or belong to another ethnic group (0.5%).

Alternative names

Lionel, Arthur, Reginald, Beryl, Peggy, Marjorie

Ralph & Phyllis: Sports Overview

•

Ralph & Phyllis are generally less active than the

average adult population, but their activity levels are

higher than others in their age range.

•

They are likely to be doing the same or less sport

than 12 months ago, with health the main issue for

those doing less.

•

The top sports that Ralph & Phyllis participate in are

shown in the chart opposite: 10% of this group take

part in keep fit or gym, 9% swim, 7% play golf and

4% play bowls.

Retired couples, enjoying active and comfortable lifestyles

4% of all adults; 5% of adult men, 4% of adult women

Age 18-25

Single

Graduate

Professional

Ralph & Phyllis are similar to/live near:

Other Ralph & Phyllis (segment 17)

Ralph & Phyllis are likely to live in towns such as:

Stratford-upon-Avon, Chichester, Kendal, Farnham, Evesham

• Mainly aged 66+

• Married/single

• Retired

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Top sports that Frank participates in

17%

14%

0% 5% 10% 15% 20%

Golf

Keep fit/gym

Bow ls

Sw imming

Cycling

Angling

Archery

Football

Badminton

Athletics

% of segment

Frank All adults

Frank -

Twilight Year Gents

About Frank

Frank is 69 and lives with his wife in a small bungalow. Having put money into a private

pension during his years working as a sales manager, Frank has a

reasonable income,

and though he can’t afford luxuries he enjoys a flutter on the horses, the odd scratch card

and spoiling the grandchildren.

Frank spends most of his days watching TV or having a pint at his local. He enjoys playing

snooker there, and has taken part in mini tournaments occasionally. At weekends he may

take his grandson fishing, but he’s not sure for how much longer he’ll be able to -

his

eyesight is getting worse and he won’t be able to drive for much longer.

Frank is not particularly health conscious, enjoying hearty traditional meals and a good

pint at his local. He is also likely to smoke.

Ethnic origin

Individuals in this segment are predominantly of White British (89%), or of Irish heritage

(5%); or may also be of Other White (4%) origin, Asian/Asian British (2%), Black/Black

British (0.5%), Chinese (0.5%) or belong to another ethnic group

(0.5%).

Alternative names

Roy, Harold, Stanley, Alfred, Percy

Frank: Sports Overview

•

Frank is generally much less active than the average

adult population, but his activity levels are more

consistent with other segments in this age range

(more details overleaf).

•

He is are likely to be doing the same or less sport

than 12 months ago, with health the main issue for

those doing less.

•

The top sports that Frank participates in are shown in

the chart opposite: 7% of this group take part in golf,

6% in keep fit/gym and 6% in bowls and swimming.

Retired men with some pension provision and limited sporting opportunities

4% of all adults; 8% of adult men

Frank is similar to/lives near:

Elsie (segment 19), Ralph & Phyllis (segment 17)

Frank is likely to live in towns such as:

Eastbourne, Bognor Regis, Skegness, Colchester, Bishop

Auckland

• Mainly aged 66+

• Married/single

• Retired

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Creating sporting opportunities in every community

Elsie & Arnold -

Retirement Home Singles

About Elsie & Arnold

Elsie and Arnold are aged 81 and live on their own in warden-controlled sheltered

accommodation. Their spouses passed away three years ago and they are just about

getting used to life on her own, thanks to the support of the other residents.

The sheltered housing is good and the warden checks if anything is needed, and they

have card mornings, dance afternoons and bingo evenings in the community lounge each

week. Despite this Elsie and Arnold find themselves on their own

quite a bit, and like to fill

the quiet with TV shows, particularly programmes on the War or black and white films.

They can no longer drive, due to their cataracts. Instead they look forward to a once a

week walk to the post office to collect the pension, having a good natter with the lady

who works there.

Ethnic origin

Individuals in this segment are predominantly of White British (88%), or of Other White

origin (5%); or may also be of Irish heritage (5%), Asian/Asian British (1%), Black/Black

British (0.5%), Chinese (0.5%) or belong to another ethnic group

(0.5%).

Alternative names

Doris, Ethel, Gladys, Stanley, Walter, Harold

Elsie & Arnold: Sports Overview

•

Elsie & Arnold are much less active than the average

adult population, but their activity levels are more

consistent with other segments in this age range

(more details overleaf).

•

They are likely to be doing less sport than 12 months

ago, mainly due to health or injury.

•

The top sports that Elsie & Arnold participate in are

shown in the chart opposite: 10% of this group take

part in ‘keep fit/gym’, 7% take part in swimming, and

3% take part in bowls.

Retired singles or widowers, predominantly female, living in sheltered

accommodation

8% of all adults; 2% of adult men, 14% of adult women

Elsie & Arnold are similar to/live near:

Frank (segment 18), other Elsie & Arnolds (segment 19)

Elsie & Arnold are likely to live in towns such as:

Hartlepool, Pontefract, Durham, Scarborough, West Bromwich

• Mainly aged 66+

• Widowed

• Retired

Source: Sport England Market Segmentation 2010. Sporting activity based on Sport

England Active People Survey data (for the period April 2009 to April 2010): based on

participation levels at once per month. This chart shows the top

ten sports (or sport

groups) that this segment participates in. Athletics includes jogging and road running

Top sports that Elsie & Arnold

participate in

10%

17%

14%

0.4%

0.5%

0% 5% 10% 15% 20%

Keep fit/gym

Sw immin g

Bow ls

Golf

Cycling

Martial arts

Badminton

Angling

Table Tennis

Tennis

% of segment

Elsie & Arnold All adults

1.1 The following map and graphs use as a central point postcode NN4 5FZ, which

is the Grange Park Community Centre. The radius is 5km, which is the

smallest available on Sport England’s Market Segmentation tool.

1.2 Figure xx gives the percentage population in each Market Segment. Over

38% of the residents are middle-aged with families, and there are only a

relatively small number of young singles or older age groups.

Figure xx: Percentage of population by segment

1.3 The map in Figure xx shows the distribution of the dominant market

segments around the Grange Park area. Grange Park itself is primarily “Tim”,

with the other market segments appearing in this pie chart primarily because

of the 5 km radius, encompassing parts of Northampton and the rural areas

around Blisworth and Roade.

1.4 Figure xx shows the sports and physical activities in which these groups

currently participate, and the activities to which they are attracted.

Swimming, cycling and keep fit are the more important sports for the future,

although also attractive is athletics (including all running and jogging), tennis

and golf.

16.6

10.9

10.8

6.8

6.7

6.6

5.8

5.4

30.5

Tim

Alison

Philip

Chloe

Elaine

Roger & Joy

Ben

Jackie

Others

APPENDIX 6: Grange Park market segmentation

Figure xx: Dominant market segment map

Figure xx: Sports attractive to Grange Park and surrounds residents

1st

2nd 3rd 4th

5th 1st

2nd 3rd

4th 5th

Tim

Settling Down

Male

26-45

Married or

single.

May have

children

Professional

Cycling Keep fit/gym Swimming

Football Athletics Cycling

Swimming Keep fit/gym

Athletics Golf

Alison

Stay-at-home

mum

36-45

Married

with

children

Stay-at-home mum

Keep fit/gym

Swimming Cycling Athletics

Equestrian Swimming Keep fit/gym

Cycling Athletics Tennis

Philip

Comfortable Mid-

Life Male

45-55

Married

with

children

Full time

employment and

owner occupier

Cycling Keep fit/gym Swimming Football

Golf Swimming Cycling Keep fit/gym Golf

Athletics

Chloe

Fitness Class

Friends

18-25 Single

Graduate

professional

Keep fit/gym Swimming Athletics

Cycling Equestrian Swimming

Keep fit/gym Cycling Athletics Tennis

Elaine

Empty Nest

Career Ladies

46-55 Married

Full time

employment and

owner occupier

Keep fit/gym Swimming

Cycling Athletics Tennis Swimming

Keep fit/gym Cycling Badminton Tennis

Roger &

Joy

Early Retirement

Couples

56-65

Married

Full time

employment or

retired

Keep fit/gym Swimming Cycling

Golf Angling Swimming Keep fit/gym Cycling Golf

Athletics

Ben

Competative

Male Urbanites

18-25 Single

Graduate

professional

Football Keep fit/gym Cycling Athletics Swimming Swimming

Football Cycling Tennis Athletics

Jackie

Middle England

Mum

36-45 Married

Part time skilled

worker or stay-at-

home mum

Keep fit/gym Swimming Cycling Athletics Badminton

Swimming Keep fit/gym Cycling Athletics Tennis

Sports do now, decreasing order top 5

Sports would like to do more of, decreasing order top 5

Segment

Characteristic

Age

Marital

status

Work type

Aylesbury Vale

The Assessment of Leisure and Cultural Facilities for Aylesbury Vale of 2012 considered the

implications of the housing growth of 13,500 dwellings in the period up to 2031. The

conclusions were:

Sport halls

One 6-court hall would be required in the Aylesbury area. “There is an indication here that

sports hall space may be working close to capacity”, and specific unmet demand was

identified from the largest badminton club in the district, and consultation feedback

suggested a lack of ancillary hall/studio space.

Swimming pools

No additional swimming pool space is required.

AGPs

One AGP should be provided in the Aylesbury area.

Grass pitches

A further 10 football and 1 cricket pitch is required for Aylesbury, plus 3 football pitches and

one cricket pitch for the Buckingham area. There is also a requirement for 1 additional

football pitch in the Winslow area.

Other facilities required

Specific facility needs identified are:

8 x outdoor tennis courts for Aylesbury, and 3 x courts for Buckingham.

1 rink for indoor bowls in Aylesbury

Improvements to the existing athletics provision

APPENDIX 7: Adjacent local authority strategy summaries

Cherwell

Sports halls

An FPM Interim Report was published in April 2014 which was submitted as part of the local

plan evidence base. The report considered the supply/demand balance in 2013 and forecast

the expected changes up to 2031 using the forecast population but no change in the supply

of facilities.

The increase in hall demand up to 2031 across the authority as a whole up to 2031 is

estimated to be approximately 4 badminton court, largely because the aging population

balances out the new demand from the new housing. The demand in Cherwell for sport

hall space currently is of the same order but slightly above the demand in the adjacent

authorities of South Oxfordshire and South Northamptonshire, and in each of the

authorities the demand per 1000 population is expected to fall up to 2031.

The only places with any notable unmet demand currently are Banbury and Bicester, but

this does not change up to 2031. The current satisfied demand is around 95% and but this

may fall slightly to 93% by 2031. About 9% of the current satisfied demand is met outside

the authority, and this is expected to rise slightly to 10% by 2031. Of this exported

demand, about 2% is currently exported to South Northamptonshire and this may rise to

about 3%.

About 15% of the use of the sports halls in Cherwell is imported from surrounding

authorities, with about a third of these visits being from South Northamptonshire. On

average the halls in Cherwell are running at about 70% full, with the Bicester Leisure Centre,

Kidlington & Gosford Leisure Centre and Spiceball Leisure Centre running at 100% full. Of

the schools sites Cooper School and North Oxfordshire Academy are running above the 80%

capacity level whilst the other schools are running at less than 50% full.

No new facilities are specifically proposed, but the report notes that there may be

justification for additional all space in Bicester.

Swimming pools

An FPM Interim Report for pools was also published in April 2014 which was submitted as

part of the local plan evidence base. The report considered the supply/demand balance in

2013 and forecast the expected changes up to 2031 using the forecast population but no

change in the supply of facilities. The forecast growth was for 13,552 dwellings.

The increase in swimming pool demand up to 2031 across the authority as a whole up to

2031 is estimated to be approximately 184 sq m, largely because the aging population

balances out the new demand from the new housing. The demand in Cherwell for

swimming pool space currently is of the same order but slightly above the demand in South

Northamptonshire, and in both of the authorities the demand per 1000 population is

expected to fall up to 2031.

The current satisfied demand is around 94% and but this may fall slightly to 93% by 2031.

About 10% of the current satisfied demand is met outside the authority, and this is expected

to rise slightly to 11% by 2031. Of this exported demand, almost all of it is to Oxford with

very minimal amounts to South Northamptonshire. At the present time there is no lack of

capacity in the Cherwell pools, but this becomes an issue by 2031 because of the location of

the housing growth in relation to the network of pools.

About 18% of the used capacity of the swimming pools is imported from surrounding

authorities, with about just under half coming from South Northamptonshire. On average

the pools in Cherwell are running at about 70% full and this will around 75% full by 2031.

The FPM estimates that the used capacity of the leisure centre pools at Bicester, Banbury

(Spiceball) are operating at above the 80% benchmark rate considered as “full” by Sport

England but there is some spare capacity at the Kidlington leisure centre. The other pools in

the district, including school and commercial pools are running below the 80% capacity.

There are no facility specifically proposals in the report, and it is implied that additional

provision is not a high priority.

Artificial grass pitches

An FPM Interim Report for artificial grass pitches was also published in April 2014 which was

submitted as part of the local plan evidence base. The report considered the supply/

demand balance in 2013 and forecast the expected changes up to 2031 using the forecast

population but no change in the supply of facilities. The forecast growth was for 13,552

dwellings.

In 2013 the authority had 7 sand based/dressed pitches on 6 sites but no 3G or water-based

pitches.

Very little increase in AGP demand is expected up to 2031 across the authority as a whole,

largely because the aging population balances out the new demand from the new housing.

The total demand is and remain equivalent to around 4.5 full size pitches and 96% of the

demand is, and will continue to be “satisfied”.

About 25% of the current satisfied demand is met outside the authority, and this is expected

to rise slightly to 27% by 2031. Of this exported demand, almost all of it is to Oxford.

There is approximately a balance between the number of visits which are imported and the

number which are exported from South Northamptonshire.

The FPM estimates that the used capacity of the existing AGPs in Cherwell are close to or

above 90%, with one exception, the Dewey Sports Centre (Bloxham School).

There are no facility specifically proposals in the report, but the report suggests that

resurfacing one or more hockey pitches to 3G should be a priority.

Other facilities

The PPG17 assessment audit and strategy for Open Space, Sport and Recreation dated 2006

has not yet been updated. This suggested that, by 2026 Cherwell would have an

oversupply/ shortfall of:

• Health and fitness oversupply of 190 stations

• Indoor bowls shortfall of 2.95 rinks

Playing pitches

The Cherwell Playing Pitch Strategy is dated 2008. At that time the strategy suggested that

there was no additional requirement for adult football pitches but there was a small need

for mini and junior football pitches. Two additional cricket pitches were an identified need

for the Rural South area of the authority. There was no additional requirement for rugby

pitches.

Update April 2016

As the playing pitch strategy and indoor sports facilities strategy are now out of date, the

authority is starting work on replacement strategies. This will also provide an opportunity

to consider the implications of further housing growth.

The authority is in the process of introducing CIL but will be looking for the strategies to

justify standards of provision for use in S106 negotiations.

Current proposals

Bicester Sports Village 2017

Phase 2 of the new sports facility being developed as part of the Bicester Kingsmere housing

site. Will have grass pitches, 3G pitch and pavilion.

Bicester Indoor Sports Centre 2020

£5-6m expansion proposed but dependent on land negotiations of ex school playing field

space north of site. Hall, fitness gym, 25m x 6 lane pool with moveable floor, studio space.

North West Bicester 2022

17 ha of space identified for outdoor sports facilities. Mix of provision to be determined.

Banbury

Improvements to Wood Green Leisure Centre, including small expansion of fitness gym.

Potentially considering using winter cover for the outdoor pool (50m).

Possibly 2 x 3G full size pitches, on school academy sites, so no guarantee of delivery.

Banbury United being relocated from existing site (due to be developed) to site adjacent to

Banbury RFC. Considering potential for joint use 3G stadium pitch.

Grass pitches – some to be provided, but only sufficient to meet needs of new housing.

Cherwell and S Northants share services from June 2016.

Harborough District

There are no current built facility or playing pitch strategies for this authority. It is

anticipated that a playing pitch strategy will be undertaken during 2016.

An early 2015 draft of the Harborough built facilities strategy being produced by Leicester-

shire and Rutland Sport, using the FPM figures, suggest that Harborough Leisure Centre is

operating at around 84% used capacity at peak time, and Lutterworth Sports Centre is

operating at around 75% used capacity. The actual usage rate is however closer to 75% and

72% respectively. The usage of the sports halls at both the leisure centres increased slightly

between 2012 and 2015. The school sports hall facilities which are available for community

use are operating at much lower levels of used capacity.

The peak time used capacity of Harborough Leisure Centre pool is estimated to be 65% and

that of Lutterworth Sports Centre at 56%. The usage of both pools appears to have

increased in the period 2012-2015.

The usage of the health and fitness provision at Harborough Leisure Centre has fallen

slightly between 2013 and 2015, but there has been an increase at Lutterworth Sports

Centre. There appears to be a current balance between supply and demand for sports

facilities.

The indoor bowls centre at Harborough Leisure Centre is estimated to be running at about

6% used capacity, and this has decreased from around 8% in 2012.

There is one purpose built indoor tennis facility, at Harborough Leisure Centre. It is

available on a pay and play basis but the facility has a number of quality issues. Its

estimated usage at peak time is about 39% and this has fallen since 2012. The dome is also

used for netball, but is not ideal and the netball club are looking to find a new home.

There is currently 1 full size 3G AGP and 6 small size 3G AGPs.

Future growth in Harborough town is expected to generate an additional demand for (based

as relevant on the Sports Facilities Calculator), but no assessment has been undertaken as to

how this need should be met.

3 badminton courts

121 sq m of water space

1 rink for indoor bowls

1 x 3G full size pitch

There are no recommendations yet developed for the draft strategy.

Kettering

The Kettering Borough Council’s Sports Facilities Strategy and Action Plan 2011-2021

considers the facility needs of the borough up to 2021 with its planned housing growth and

incorporates a 1% per annum growth in participation target.

The strategic and potential strategic facilities were considered to be:

Kettering Conference Centre

Kettering Olympic Gymnastics Club

Kettering Athletics Track and artificial grass pitch

Desborough Leisure Centre

Key points in the strategy relating to these and other main facilities are:

Issue

Proposal

Kettering Olympic Gymnastics Club

currently trains and competes in a

warehouse that they have use of on a short

lease which

could be terminated with little

notice.

A bespoke facility for Kettering Olympic

Gymnastics club is in the action plan

Lake Avenue in Kettering is already the

base for a lot of sports facilities, including

Kettering Conference Centre, the Kettering

Athlet

ics track, a full size synthetic turf

pitch, Kettering Cricket Club, Kettering

Archery Club, four hard surfaced tennis

courts, a boxing facility, a bowls green and

a football pitch.

The close proximity of these facilities provides

an opportunity for sportspeople of all abilities

to train together, and could even encourage

the formation of multi-

discipline sports clubs.

The Kettering town centre action plan

identifies a possible site for a University at

Lake Avenue. Although the University bid

didn’t make it

past appraisal in 2009 the

development of a university continues to be a

possibility and associated new sports facilities

for community use will need to be considered

There is currently no theoretical need for

additional sports hall space, but this may

change as the borough grows

There is no requirement for additional sports

hall space in the action plan but the existing

sports hall access needs to be maintained.

The borough has considerably less water

space per 1000 population than the

regional or national average and there is a

high unmet theoretical demand with many

borough residents travelling outside of the

borough to swim

There are swimming pools in Corby and

Wellingborough that are within a 20 minute

drive of many Kettering Borough residents

but the growth in the

borough will increase

the theoretical demand for water space in the

borough.

As lack of time is a main contributor to low

participation the extension of the Kettering

Swimming Pool in the town centre is

considered to be the best option to address

the deficit in water space.

The action plan of the strategy covers a significant number of investment proposals, but the

following are those which will have the most relevance to the West Northamptonshire

authorities in terms of cross-border participation in sport.

• Develop a regional gymnastics facility with at least a 25 year lease as a home for

Kettering Olympic Gymnastics Club. The existing club is at capacity and has a

long waiting list.

• Continue to support England National Volleyball Centre and the development of

other elite sport

• Build a replacement leisure centre for Desborough

• Develop a regional judo facility with a minimum 25 year lease as home for

Kettering Premier Judo Club. This may be co-located with the Gymnastics Club or

possibly with the boxing club and martial arts clubs. The existing judo facility is

at capacity

• Develop a boxing facility, potentially in association with martial arts

• Develop junior football academies at Burton Latimer and Desborough

• Develop a type 3 rugby facility as a home for Kettering Rugby Club

• Consider the development of a new replacement swimming pool with more

water space

• Develop a 3G pitch in Kettering, with the preferred site as Tresham College

• Develop 1,800 sq m for sport and community leisure in the District Centre in

Kettering East in Phase 1, plus a further 600 sq m across 3 local centres in Phase

Milton Keynes

The Sport and Active Communities Strategy of 2104 considered the facility needs of the

authority area up to 2026.

In relation to sports halls, it anticipated that up to 27 new badminton courts of space would

be required. Some of this was likely to be met in the proposed new National Badminton

Arena [now not being progressed], or an alternative 12 court hall development at a site to

be confirmed. It was also envisaged that a 6-8 court hall would be developed in the central

area of Milton Keynes, co-located with the proposed competition pool. Three new 4-court

halls were expected to be developed and available for community use at new secondary

school sites. Specialist hall facilities were proposed for further consideration through

feasibility studies, for boxing and roller skating.

The swimming pools in Milton Keynes were running almost full at peak time and there was

an overall lack of capacity. It was proposed that an 8-lane pool should be developed in the

central part of the city as part of a new wet-dry leisure centre. A new 6-lane pool was

proposed to be developed on the west flank of Milton Keynes.

The existing pools in the network other than for Bletchley and Wolverton are aging and

either require major refurbishment or replacement. Stantonbury pool was previously used

for competition, but is now the incorrect dimension.

In relation to artificial grass pitches, hockey is based at Woughton on the Green on a double

pitch site, and football uses sites across the authority. Additional 3G pitches were

proposed: Central MK (training size), plus full size 3G pitches associated with the proposed

secondary schools in the Western Expansion area, Brooklands and 2 sites to be confirmed.

Sites proposed to be re-carpeted to 3G were Sir Herbert Leon in Bletchley and Stantonbury

Campus. The hockey pitches at Woughton on the Green were proposed to be retained and

one further hockey pitch developed at a site to be confirmed.

There is one athletics track, at Stantonbury Campus, which was proposed to be retained. A

need for better indoor training has been explored, with the focus on the existing sports hall

space on site.

A significant amount of additional health and fitness provision was expected to be required

up to 2029, and it was proposed that some of this new provision should be associated with

the proposed new pool and sports hall facilities.

There is one 7-rink indoor bowls facility at Bletchley and a small 2 –rink facility in the north

of Milton Keynes. Further indoor bowls is expected to be needed as the population ages,

with the preferred location being the north side of the city.

Indoor tennis is currently only provided at the David Lloyd centre, which has 13 courts.

There was a proposal to develop a 6 court facility in association with the National

Badminton Area, but this has not now progressed.

Squash was assessed as being under-provided but any new provision would expect to be

commercially led, so no new facilities were proposed.

There were 11 outdoor tennis sites across Milton Keynes but the quality was variable. It

was expected that up to 14 new courts would be required to meet the needs of the new

housing growth, of which 6 were expected to be provided at the National Badminton Arena,

now not going ahead. The remainder of provision was identified as being needing to be a

new club site, but the location was to be confirmed.

The outdoor bowls greens were well used but additional provision was necessary as the

population ages and grows. New provision was proposed for the west (single green),

central/east area (single green) and a double green site for the north.

New community centres were expected to be developed to service the expanding

community and 7 new facilities were proposed in the growth areas. The existing network

of provision requires some improvement.

Additional golf provision was expected to be required; 2 x 18 hole standard courses, 1 x par

3 nine hole course, and 24 driving range bays.

The proposals for the specialist sports were:

• to develop a cycling centre of excellence, but the site was to be confirmed.

• to develop a second dedicated gymnastics centre dependent on feasibility study,

but site to be confirmed

• retention of the existing ice rink

• intensification of the water sports use of the lakes and canals

• retention of the motocross at Pineham

Rugby Borough

Rugby Borough Council completed its playing pitch strategy in November 2015 and the built

facilities strategy is at the final draft report stage. The key findings and proposals are

summarised below.

Sports halls

The total amount of sports hall space currently available for community use is well above

what is actually needed at this time by the community. However there is very limited

sports hall space open during the school day, and not all of this is accessible to all of the

residents.

The assessment of the future requirements for sports hall space in Rugby indicates that, on

a purely quantitative basis, that if all of the existing network was to be retained and

maintained at a reasonable quality, then no additional sports hall space would be required

to meet the currently planned housing growth up to 2031.

However the access by residents of the urban area to sports hall space will become

increasingly difficult due to the number of people living in the urban area. All of the spare

capacity at the existing sites within the urban area is likely to be absorbed by 2031, by which

stage the demand will potentially exceeded the supply of facilities. The opportunity should

therefore be taken to design the proposed new secondary school and its sports hall on the

Rugby Radio Station site for community use.

In the longer term, should additional housing sites come forwards for development, then

there is a need to reconsider the facility network in Rugby.

The strategy proposes to retain the existing network of facilities in Rugby town, and to

ensure that the proposed new secondary school at the Rugby Radio Station site is designed

to enable community use and that this is secured in the long term.

Swimming pools

The amount of water space in Rugby is slightly higher than that required by the community

for swimming, and everyone should have good access to a pool. However there is limited

pay and play access and both clubs and commercial swimming lesson providers are rely on

school pools. The clubs are successful and have some swimmers participating up to national

level.

There is sufficient capacity at the present time to meet the current demand for swimming.

By 2031 the balance between supply and demand for swimming is much closer, and some

additional water space may be justified. However the amount of unmet demand based on

the current housing proposals may be insufficient to justify a new community facility.

However if additional housing is identified in the borough which has not been included to

date within the strategy, and once the Coventry pool proposals are clarified, then a Sport

England scenario test using the Facilities Planning Model should be used to confirm the best

fit future facility network.

Fitness facilities

Rugby has about a similar level of fitness station and studio provision compared to its

comparator authorities and the regional and national averages. Over 60% of the supply is

provided by the commercial sector. Everyone with access to a car can reach a fitness facility

with fitness stations within 15 minutes’ drive time.

In relation to fitness facilities there will be a need for both additional fitness stations and

studio space to cater for the demand up to 2031. This is likely to be in the order of 185-260

stations and 3-5 studios. The majority of this demand is expected to be met by the

commercial sector, with new facilities and changes to the existing provision being made as

the market dictates.

On a small scale and for the immediate future, there is justification to expand the fitness

provision at the Wolston Community Leisure Centre.

Athletics

Rugby hosts an active athletics club with around 990 members, of which around 45% come

from the borough. As the club draws members from both Northampton and Rugby, it is

expected that around 300 members may relocate to the new track at Moulton College when

that opens later in 2016.

The 8 lane track is good quality and has “Full UKA Certification for Competition – Able to

host events at all permit levels in all events”.

The demand for athletics will increase up to 2031 with more housing in Rugby and a growing

interest in the activities. However as the club “splits” later in 2016, there will be sufficient

spare capacity at the Rugby track to cater for all new demand up to 2031.

Indoor bowls

There is one specialist indoor bowls centre, Thornfield, which is adjacent to the Queen’s

Diamond Jubilee Centre. This is managed by the club on a long lease from the Borough

Council. The facility has 8 rinks and is reasonable quality, although the changing and

ancillary facilities are moderate and will require refurbishment and improvement. The main

concern of the club is a lack of car parking and potentially, any proposal to introduce car

park charges.

The indoor bowls club currently has around 440 members but the facility could meet the

needs of up to 1000 members, so there is significant spare capacity.

The location of the specialist indoor bowls centres in Rugby, Daventry and Coventry mean

that everyone with access to a car can reach a facility within a 20 minute drive time.

There are also a number of village and community halls across Rugby which provide for

short mat bowls but the quality is variable and some improvements are required.

The assessment suggests that there is a need to retain the existing indoor bowls centre, but

that there is no requirement for additional specialist indoor bowls provision.

Indoor tennis

There are currently no indoor tennis courts in Rugby, and it has been a long term aspiration

of the Rugby Lawn Tennis Club to cover some of their courts. The Warwickshire Health and

Racquets Club in Coventry is the nearest provision, but this is more than 20 minutes drive

for many residents, falling outside of the LTA’s strategy aspirations for this type of facility.

Furthermore, this Coventry facility is commercial and does not offer the extent of sports

development opportunities that a club site can offer.

The Rugby Lawn Tennis Club’s membership meets the LTA’s criteria for the provision of an

indoor court, but falls below the number justified for a second court. However there are

significant sports development benefits of having two covered courts, and also capital cost

savings in their development.

The LTA is therefore supportive of the proposals at Rugby Lawn Tennis Club to cover two of

their courts.

The recommendation is therefore that a full feasibility study should be undertaken to

determine the cost and viability of covering two tennis courts at the Rugby Lawn Tennis

Club. If the feasibility study shows that it is viable, then two of the courts should be

covered. A decision about which type of indoor court facility should be developed has yet

to be made, but should take account of both the capital and revenue costs of the facility.

Squash

There are currently 5 squash courts available to the community in Rugby, 3 courts at Rugby

School Sports Centre, and 2 courts at Sports Connexion. The independent school site courts

are good quality but have somewhat restricted opening hours, whilst the Sports Connexion

site is of average quality and not easily accessible from all of the urban area in Rugby.

The current level of provision for squash in Rugby is lower than most of its comparators, and

below that of the national and regional averages. There appears to be some spare capacity

at Sports Connexion but only limited spare capacity at Rugby School Sports Centre.

The gradual decline in the participation in squash suggests that the rate of provision should

remain the same as at present. However, even on this basis the modelling suggests that 2

new courts may be needed in the period up to 2031, assuming no changes to the existing

network. These are expected to be provided by the commercial sector.

The overall provision for squash should however be kept under review if further housing is

planned in the borough as there may be a case for further new provision as part of a

community sports facility(ies), should this be planned.

Gymnastics centre

There is one dedicated gymnastics centre at Lower Hillmorton Road in Rugby which is hoped

by the club to be replaced by a new, larger centre, at a site to be confirmed. Non-specialist

sites are also used for gymnastics across the borough.

In the short term the priority is the construction and opening of a new dedicated gymnastics

centre, but the site has yet to be confirmed. The club currently has a planning application

submitted to Daventry Council for a brownfield site close to Barby.

Outdoor bowls

There are currently 9 outdoor bowling greens in Rugby Borough, of which 8 are good or

reasonable quality sites of 6-rinks, and which host active affiliated clubs. Of these, 7 are

located in the town. There is one smaller site at Leamington Hastings which is of poorer

quality and hosts unaffiliated bowls.

The greens are all club managed. The ancillary facilities including club house and changing

at most sites need some improvement.

On average across the town the sites are used at just under 50% of their potential capacity,

but the affiliated club at Wolvey is effectively full, based on a maximum capacity of 100

members per club.

Everyone with access to a car can reach a bowls site within 15 minutes drive time, either

within the borough or across the borders of the authority.

Due to the spare capacity at the existing sites in Rugby town, there is no need for additional

outdoor bowls provision in the period up to 2031 based on the emerging housing proposals

of 2015. In the longer term and should new housing be proposed on the west side of the

authority, then some additional provision may be required.

Improvement of the existing sites will enable them to cater for more use. Such

improvements, both to the 6-rink greens and to their ancillary facilities are therefore the

priority.

Outdoor tennis

There are currently 17 outdoor tennis courts in the borough which are available for

community use, and most are reasonably good quality but some have no or poor ancillary

facilities. All of the sites other than Rugby School, are available during the day time as well

as evenings.

There is no spare capacity at the Rugby Lawn Tennis Club site and the lack of facilities there

is restricting their growth. They are currently considering covering two courts to ease the

winter demands. There is spare capacity at other courts across the borough.

Assuming that the current network of provision remains, the modelling suggests that no

new outdoor tennis courts are generally required to meet the needs of the known housing

growth up to 2031. The focus should therefore be on retaining and improving the existing

stock of facilities, including the provision of floodlighting where appropriate.

The proposed covering of the courts at Rugby Lawn Tennis Club should be supported to

enable this club to expand its membership, but in the long term additional court space may

be required for the club.

Artificial grass pitches

The FA consider that there is a clear need for a match specification 3G football turf pitch in

the borough, as there are none at present. Rugby Town Juniors were recently unsuccessful

in their bid to Sport England for grant aid towards a full size 3G AGP, although the bid was

strongly supported by both the Football Association and Rugby Borough Council. This bid

was resubmitted.

Hockey as a sport is important in Rugby, and one of the largest hockey clubs in the West

Midlands region is based at Rugby School. The club uses the double pitch site both during

weekday evenings for training, and at weekends. The club will have access to the proposed

hockey pitch at Rugby School on the same basis as the existing agreement. However the

critical issue is the lack of access on Saturday afternoons, which is the time for club matches.

This means that the hockey club also has to use a number of other pitch sites across the

town for both training and matches. A key issue for the hockey club is the lack of security of

use of the sites other than at Bilton School. However it is anticipated that the current

arrangements will continue.

There are no rugby specification artificial turf pitches within the borough.

The assessments have shown that there is a need in the period up to 2031 for:

• two 3G pitches, which should be designed and constructed to meet the Football

Association’s register specifications, and one which may need to be joint football

– rugby (RFU) specification

• access to one additional hockey pitch for matches.

The most likely site for one of the 3G pitches is Rugby Town Juniors, but the other is to be

determined.

If community access can be secured to the hockey specification pitch at Bilton Grange

School and appropriate changing and car parking can be achieved, this will help towards

meeting the needs of the Hockey Club. This would not however provide them with their

aspiration of a double-pitch site. Depending on the amount of access, this may meet the

future needs of the club, so long as the other sites are retained with the exception of the

Warwickshire College pitch.

Rugby also requires additional training space and there may be insufficient space to cater

for all of the training needs of the growing population of Rugby town in the period up to

2031. Several of the club sites are already under pressure in terms of training provision and

this will worsen over time, even if additional pitches can be provided at Ashlawn Road

Recreation Ground, and the capacity of the other rugby club sites enhanced through

improved pitch drainage and maintenance and more floodlighting.

When Warwickshire College pitch is are due for re-carpeting, then the preference would be

to a 3G surface, potentially with a joint football-rugby training specification. This would

provide for both football and rugby, but would depend on the relocation of the current

hockey use to elsewhere, and the views of the college at the time. The feasibility of

extending the site in both length and width to enable the hosting of senior football matches

should be considered, and the costs of this will need to be confirmed. The costs of

switching to a football or football-rugby specification surface will however be greater than

the costs of simply re-carpeting again to a sand filled hockey surface.

Grass football pitches

Overall there is currently a surplus of pitch space for football and a number of the existing

sites in the town are only used lightly, and some not at all. At the same time, not all of the

sub areas have pitches of each of the FA recommended sizes in secure community use.

However there is a lack of good quality changing provision on the parks sites, which is

limiting the ability to maximise the flexibility between the sites, particularly for the senior

game. Some of the sites have inherent issues, such as a high water table, which means that

the pitches cannot be used for more than one match or training session per week.

The key issues flagged through the audit process and consultation with clubs are:

• a lack of youth size pitches

• the moderate or poor quality of some of the sites, both pitches and ancillary

facilities

• the lack of even basic wash facilities on some sites

• the lack of appropriate and sufficient quality changing facilities

• the impact of informal recreational use, including dog fouling on pitches which

have open access (parks pitches)

• the need to allow some “spare capacity” across the pitch network for a rolling

programme of maintenance. This should be the equivalent of 10% of the

minimum playing field area needed to cater for the football.

Hillmorton Juniors has recently moved from the privately owned Leicester Road site to

Hillmorton Recreation ground as the previous site was privately owned and has now been

closed to use. There is no changing provision on the Hillmorton Recreation ground site and

this is an issue which still needs to be urgently resolved.

Rugby Town Juniors continues to attract new members and is now reaching capacity on its

own site on some of its pitch sizes. It is seeking to increase the available capacity by

developing a full size 3G football turf match quality pitch on its site, as well as provide new

grass pitches.

The pitches in the rural areas are not used to capacity but offer an important resource to

their local communities. The main issue in the rural sub areas is the lack of a mix of pitch

sizes within the individual sub area which are in secure community use. Ideally there should

be pitches of each of the FA recommended pitch sizes in secure community use within easy

travel time, i.e. within each sub area. However there may not be sufficient demand at the

local level to justify this provision as a standalone community facility. In this circumstance,

the use of school pitches of the relevant size may be more realistic, if access to school sites

can be secured.

In terms of the management of sites, the main issue flagged by clubs is a lack of a “home

venue” for some, and poor allocation of sites to teams by the leagues. This causes

frustration, a lack of commitment to sites by clubs, and sometimes leads to games being

cancelled due to a lack of pre-planning.

The two private sites have recently been closed to community football, Leicester Road and

Oakfield. The Leicester Road site is a significant loss because it was a standard quality multi

pitch site with no informal public use. In terms of Oakfield, the pitch at the time of site

assessment in September 2014, was of standard quality though it might reach a good quality

score with improved maintenance regimes.

There are currently two stadium sites in Rugby, Rugby Town FC and Rugby Town Juniors.

The Rugby Town FC site is not currently available for community use.

There is theoretically sufficient existing pitch capacity to cater for all of the football demand

up to 2031 from all of the new housing, both generally across the authority, and within the

urban sub area, which includes all of the housing growth. However the quality of many of

the sites is moderate because of the impact of informal public use, some inherent problems

such as flooding, and the lack of, or poor quality changing provision. In the immediate

future there is therefore a need to concentrate the resources onto a small number of sites

to improve the quality of the pitches and ancillary facilities, and to enable/encourage more

intensive use of the sites which are retained for football use.

Those sites which have no or little use for football at the present time should be retained,

with the view to bringing them back/ into use in the longer term, to meet the needs of the

growing population of Rugby, if the demand shows that they are required.

There are proposed to be new pitches developed at the Rugby Radio Station and the

Gateway sustainable urban extensions sites, but the details of the pitch sizes, ancillary

facilities, and when these will become playable, are still to be confirmed. It is not therefore

yet possible to assess the potential of these sites to meet the new demand for football in

the period up to 2031. This should be kept under review both as part of the annual action

plan for this strategy, and at the next full review in around 2019-20.

As much of the new demand will however still need to be met on the existing network of

sites, there is a clear need for significant investment in both the quality of the pitches and

the ancillary facilities, particularly on those sites managed by Rugby Borough Council. The

provision two full size 3G pitches within Rugby urban sub area would help to reduce the

training pressures on the grass pitch stock, and also provide some additional match pitch

provision. However the overall level of grass pitch demand for matches will remain similar.

The playing field sites and their ancillary facilities in the rural areas should be retained and

improved as they provide a local resource to their communities, including as amenity green

space.

The current stadium sites at Rugby Town FC and Rugby Town Juniors should be retained,

and additional “stadia” pitches developed as needed to support higher levels of play. The

requirements will need to be led by the FA’s Ground Grading Criteria based on the needs

and realistic expectations of the clubs involved.

Cricket

There are five large cricket clubs in Rugby Borough which have a number of teams, of which

three have juniors. There are however a number of small clubs with only one or two adult

teams. Overall across the borough there would initially appear to be sufficient space for

cricket, and this is the case if all of the cricket sites in the rural areas were to be used to

their fullest extent and artificial strips can be used for some adult as well as junior matches.

However there is a lack of secure use cricket grounds in the urban area which are of

sufficient quality to cater for the club game. This requirement for better quality sites has led

to the concentration of the game onto sites which are mainly club controlled and have both

the least overlap with winter sports and least informal use.

Even if the existing access to the Rugby School cricket grounds are retained in the long term,

there is a theoretical need to ideally develop 2 new cricket grounds to cater for the

demands arising from the new growth in the urban area of Rugby between 2026 and 2031.

Given that there some capacity at the other cricket sites across the Rugby urban area and

the existence of two active clubs just outside the Borough boundary at Barby and Swinford,

it is proposed that one additional cricket site of high quality and in secure community use

should be developed by 2031. The other cricket club sites in the rural area cannot be

considered as offering a real opportunity to meet the new demand, either because they are

already operating at near full capacity, or the cricket ground and football pitches overlap

causing problems for both sports and pitch quality issues, or the site is not in secure

community use.

No sites have yet been identified for the new provision in the urban sub area, but it will be

important that the quality of the new cricket ground is high, and that it does not also form

part of public open space or be overlapped with winter sports use. The details of the

outdoor sports provision at the Rugby Radio Station site have yet to be negotiated, but

there could be scope within this development to provide for at least one cricket pitch.

However it may need to be shared with either another sport or with informal use, so may be

unlikely to meet the required ground standards required for the higher leagues. The Rugby

Radio Station site is a phased development, and the timing of any new provision is therefore

also uncertain.

The cricket grounds and their ancillary facilities in the rural areas should be retained and

improved, where justified by local need.

Rugby

There are seven rugby clubs in Rugby, all of which are located within the urban area of the

authority, with the exception of Broadstreet which is close to Coventry. The clubs in Rugby

town draw most of their members from the borough, whilst Broadstreet only has about a

third of its players living here.

Broadstreet has a large site and does not fully use it, but this contrasts with all of the other

clubs in that they are either almost at full capacity, or have more players than they can

easily provide for.

The RFU have identified the pinch-points for the clubs. In terms of mid week training needs,

there is currently a theoretical shortfall of 10 pitches for training, and 3 for matches within

the urban area.

Rugby St Andrews is based on Ashlawn Road Recreation Ground, a Council site which has 3

rugby and also 3 football pitches. This is the only site where a resident rugby club could

potentially be expanded. However any relocation of the football use will need to be

dependent on investment in football facilities elsewhere, particularly at Whinfield

Recreation Ground, where improvements are needed to the clubhouse to make it

appropriate for a 5 adult pitch site, and there may also be a need to improve the pitches

themselves. In the short-medium term, the priority here is to consider whether additional

space can be made off pitch for the club to use for training.

The modelling suggests that there will be an increase in rugby demand, particularly in the

urban sub area which will have younger age profile than elsewhere. There will be more

teams in every age group.

If three extra full size pitches can be provided at Ashlawn Road Recreation Ground, and the

existing grass pitches at all of the other club sites can be improved by floodlighting, drainage

and higher levels of maintenance, plus the ancillary facilities improved where necessary,

then theoretically all of the match and training demand can be met in the period up to 2031

across the urban sub area. However the pitches under this option will be used to their

maximum as the training needs, if met on site, will mainly be on pitches which are also used

for matches at the weekends.

The expansion of rugby at Ashlawn Road Recreation Ground, the home to Rugby St Andrews

is dependent upon ability to relocate the football use to Whinfield Recreation Ground,

which will necessitate investment in the clubhouse and potentially the pitches.

If it is not possible to convert Ashlawn Road Recreation Ground to rugby use or to achieve

the pitch improvements at the other club sites then there is justification for the

development of a rugby specification 3G pitch. The best option would at Warwickshire

College when the site is due for re-carpeting, but this would require the confirmation of

support of the college nearer the time, and also the re-location of the hockey use. This

proposal will therefore need to be under review and confirmed in the annual updates of this

strategy and in its next full review.

In the very long term, consideration should be given to the development of a new rugby

club site on the Rugby Radio Station housing development, potentially sometime after 2031.

Stratford-on-Avon

The Open Space, Sport and Recreation Assessment was published in 2011 and updated in

2014.

Sports halls

There is good provision of sports hall space, with a net surplus of over 11 courts across the

authority. However accessibility varies, with the southern-most parts of the district outside

the 20 minute catchment of a facility within the authority, though these areas may have

access to facilities outside of the authority boundary.

Additional sports hall provision is recommended for Shipston on Stour and Wellesbourne.

These sites are 30+ minutes from the western side of Rugby Borough and from Rugby town,

Daventry or Brackley. These developments would therefore be unlikely to have any

significant impact on these districts.

Swimming pools

There is good provision of swimming pools with a net surplus of provision equivalent to 347

sq m. Although most areas have access to a pool within 20 minutes drive time, the central-

eastern area around Kineton is not.

A new community pool is proposed for the Kineton/Gaydon/Lighthorne area. These are

more than 30 minutes travel time from Rugby and Daventry and around 30 minutes to

Brackley, so although the catchments may overlap, any new provision would not have a very

significant effect on the pool usage or the import/export of swimmers in Rugby, Daventry or

Brackley.

Outdoor facilities

A small amount of additional “outdoor sports space” is proposed to meet the forecast

growth needs, based on the FiT standards rather than a separate playing pitch strategy. The

largest area and most significant is 9.37 ha for the Gaydon/Lighthorne new development.

This is however too far away from Rugby or Daventry to be of any significance to these

authorities, particularly as the provision will relate primarily to grass pith sports.

Wellingborough

The Open Space, Sports and Recreation Audit and Assessment is dated November 2015.

This authority borders all three West Northamptonshire authorities; Northampton,

Daventry and South Northamptonshire although the largest amount of cross-border

movement is likely to be with Northampton, due to its proximity.

Sports halls

The Weavers Leisure Centre is identified as having capacity issues which is a barrier to use.

Redwell is described as “busy” in the evenings. The netball governing body identified a lack

of provision as a key issue. Boxing at Wellingborough Amateur Boxing Club is noted as

operating at full capacity.

The assessment proposes a standard of 0.37 courts per 1000, and recommends the

development of one additional 4 court hall by 2031, but no site is identified. The

accessibility standard is proposed as 15 minute walking catchment. No reference is made

to FPM or the used capacity of the existing facility network, within or outside of the

authority.

Swimming pools

The existing rate of provision is calculated as 13 sq m per 1000, which will fall to 11 sq m per

1000 by 2031. The strategy proposes retaining the existing rate of provision of 13 sq m per

1000. A 6 lane x 25 m pool is proposed to be developed by 2031 but no site is identified.

No reference is made to FPM or the used capacity of the existing facility network, within

outside of the authority.

Health and Fitness

The current rate of provision is proposed to be retained up to 2031, at 2.85 stations per

1000. No new provision is required based on this standard.

Athletics tracks and indoor training facilities.

There are no tracks and no specialist indoor training facilities in Wellingborough. The

report refers to the track at Kettering, and indicates that the proposed track at Moulton

College would be outside of the drive time for Wellingborough [though the centre of

Wellingborough town centre is within 23 minutes drive time of the new facility at Moulton

College and most of the authority is within 30 minutes]. It notes that there are no specialist

indoor training facilities. The recommendation is for a 6 lane facility “or at least some

smaller facility provision” but with no site identified. No specialist indoor training facilities

are proposed but it is recommended that a standard of 0.0023 is applied.

Gymnastics Centres

There are currently no specialist gymnastics centres in the Borough. Nene Valley

Gymnastics Club are based at the Weavers Leisure Centre. A standard of 0.0023 specialist

centres is proposed, but this does not require any new facilities in Wellingborough.

Indoor bowling centres

There is one indoor bowls centre, the Wellingborough Bowling Club at Hatton Park. The

national governing body is of the view that the existing indoor bowls facility satisfies the

demand. The proposed standard is 0.08 rinks per 1000 up to 2031 and there are no

proposals for new facilities.

Indoor tennis

There are currently no indoor tennis facilities in the Borough. There is limited assessment

but it concludes that, based on the proposed standard, 2 courts will be required by 2031.

The recommendation is that a “shared” facility between the authorities of Wellingborough,

East Northamptonshire and Kettering might be considered.

Outdoor bowls

A standard of provision of 0.21 ha per 1000 is proposed to be retained up to 2031. This will

give a deficit of 2 greens by 2031, so this is the proposal for new provision. No site is

identified, and no assessment of the existing capacity of sites is given.

Outdoor tennis

The outdoor tennis sites are identified but there is no assessment of need or

recommendations for this facility type. The proposed standard of provision is 0.21 courts

per 1000 but there is no accessibility standard. On this basis, there is a projected need for 3

courts, but no site identified.

Golf

There are 2 golf courses but no driving ranges in the borough. No new golf courses are

proposed but there is an identified need for more driving ranges. The proposed standard is

0.24 bays per 1000, giving a recommendation for new facility provision of 21 bays by 2031.

Closed road cycle track

There are no closed circuit cycle facilities in Wellingborough. The nearest facilities are in

Milton Keynes and Peterborough. The proposed standard of provision is 0.0023 closed road

cycle tracks per 1000, with a recommendation that a facility should be developed in the

North Northamptonshire area.

Outdoor sports

An overall standard of provision is proposed for outdoor sports (excl golf) of 2.4 ha per

1000, based largely on the FiT standards. This suggests that there is a lack of space currently

in the urban area of more than 20ha, and that this will increase to more than 47 ha by 2031.

The rural areas also have a lack of space, currently about 3.5 ha, rising to over 9 ha by 2031.

The proposal is a 15 minute walk time.

The report appears to follow the broad elements of the Sport England Playing Pitch

Guidance but not all of the steps are fully worked through within the report, for example

the issue and extent of training, and used capacity of pitches and sites.

Football

Since 2007 there has been an increase in the participation in youth and men’s football,

whilst there has been a fall in the TGR rates for minis, and girls. Women’s football has

remained steady.

There is a proposed standard of 1.18 ha per 1000, and this would give a deficiency of 16.19

ha by 2031. There is a recommendation of 9 senior pitches or 22 junior pitches by 2031.

The accessibility standard is 15 minutes walk. There are no site specific recommendations

e.g. in relation to Earls Barton.

Cricket

There has been an increase in the number of boys and men’s teams since 2007, but the

female game has stayed the same. Wellingborough Council’s Sports Development officer is

quoted as believing that “several clubs with two or more adult sections are already playing

outside of the local authority boundary which may indicate increased current need in

provision of playing and potentially practice facilities.”

The assessment suggests that there will be a need for 4 more pitches by 2031 (no locations

given). The accessibility standard is proposed as 15 minutes’ walk. The standards are

proposed based on retaining the existing provision, of 0.88 ha per 1000. There are no site

specific proposals.

Rugby

Since 2007 there has been a fall in the number of mini and youth teams whilst the number

of adult teams has stayed constant. The number of girls’ teams (2) has stayed the same.

The assessment suggests that there will be a need for 2 more pitches by 2031 (no locations

given). The accessibility standard is proposed as 15 minutes’ walk. The standards are

proposed based on retaining the existing provision, of 0.29 ha per 1000. There are no site

specific proposals.

Artificial grass pitches

There are 3 sand dressed pitches in the borough, 2 of which are at Wellingborough School.

The TGR modelling up to 2031 suggests that the team numbers for hockey will stay the

same or increase only slightly up to 2031.

The FA have prioritised the borough for investment in a 3G pitch as there is currently none

in the authority.

The two sites (Wellingborough School and Wren School) act as hubs for hockey attracting

players from a wide area. England Hockey is keen to retain the sites as at present.

The proposed standard of provision is 0.05 pitches per 1000, with a recommendation to

develop a 3G pitch as soon as possible.

Introduction

Daventry District, Northampton Borough and South Northamptonshire Councils are reviewing how local people use their open

spaces and sporting places across West Northamptonshire. We want to hear from everyone whether you live, work or visit here

and whether you use these spaces and places or not.

We want to know what you think of them; what improvements could be made? What would encourage you to use them more

often?

The survey will take about 10 minutes and is split into three parts. Part one asks about your views on the number of facilities

available, Part two relates specifically to sports and physical activities, and Part three asks questions on open spaces.

Your answers are important to us. We can use what you tell us to make your spaces and places better by planning and investing in

them. So please try to complete all questions as fully as possible.

What you tell us will remain anonymous and will be treated in the strictest confidence.

Thank you for taking part

Introduction

1. Do you live, work, visit or study in Daventry district, Northampton borough or South

Northamptonshire?

Live

Work

Visit

Study

None of the above

Section 1 - Level of Provision

APPENDIX 8: West Northamptonshire Individuals Survey

2. Do you use any of the following facilities in Daventry district, Northampton borough or South

Northamptonshire? (Please select all that apply)

Formal parks and gardens (e.g. Abington Park or Steane Park)

Country Parks (e.g. Brixworth or Daventry country park)

Natural greenspaces (e.g. meadows and woodland)

Amenity greenspaces (e.g. grass areas in housing areas)

Children's playgrounds

Walking / Running routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Grass pitches

Synthetic / All weather pitches

Outdoor hard courts / Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving ranges

Outdoor bowls

Indoor bowls

Athletics facilities

Indoor tennis

Community centres / Village halls (for sports/active recreation use)

None

Section 1 - Level of Provision

Too much About right Too little No opinion

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country Parks (e.g.

Brixworth or Daventry

country park)

Natural greenspaces

(e.g. meadows and

woodland)

Amenity greenspaces

(e.g. grass areas in

housing areas)

Children's playgrounds

Walking / Running

routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Grass pitches

Synthetic / All weather

pitches

Outdoor hard courts /

Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving

ranges

Outdoor bowls

Indoor bowls

Athletics facilities

Indoor tennis

Community centres /

Village halls (for

sports/active recreation

use)

3. Please tell us whether you feel there is TOO MUCH or TOO LITTLE provision for each type of facility:

This part of the survey deals with sports facilities and specific sports/activities that you

Section 2- Sport and Physical Activity

participate in. Please answer all of the questions in as much detail as possible.

1 2 3 4 5

Walking / Running

routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Grass pitches

Synthetic / All weather

pitches

Outdoor hard courts /

Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving

ranges

Outdoor bowls

Indoor bowls

Athletics facilities

Indoor tennis

Community centres /

Village halls (for

sports/active recreation

use)

4. How IMPORTANT are each of the following types of facilities to you? (Please rank your top 5 facilities

in order of importance. 1 = most important)

Section 2- Sport and Physical Activity

5. Do you currently take part in any form of sport or physical activity in your leisure time?

As well as formal sports, this also includes running, dance, walking and cycling.

Yes

Section 2- Sport and Physical Activity

At least once a week At least once a month

Badminton

Basketball

Bowls

Gym and Fitness Classes

Gymnastics (inc. trampolining)

Martial

Arts/Boxing/Judo/Taekwondo/Wrestling

etc.

Netball

Squash and Racketball

Swimming, pool sports and pool fitness

classes

Volleyball

5-a-side Football/Futsal

Please specify any other indoor sports (including disability sports) you do and how often:

6. How often do you take part in each of the following INDOOR sports/activities?

(Please leave blank if you do not take part)

Section 2- Sport and Physical Activity

At least once a week At least once a month

Angling

Athletics (incl. running/jogging)

Bowls

Canoeing

Cricket

Cycling

Football

Golf

Hockey

Netball

Rowing

Rugby Union

Sailing

Skateboarding/BMX/Rollerblading

Tennis

Walking/Rambling

Please specify any other outdoor sports (including disability sports) you do and how often:

7. How often do you take part in each of these OUTDOOR sports/activities?

(Please leave blank if you do not take part)

Thinking about the facility that you use the most for sports and physical activity....

Section 2- Sport and Physical Activity

8. Name of the sports facility in Daventry district, Northampton borough or South Northamptonshire that

you use most frequently?

9. What activity do you use it for?

10. Why do you use this facility over others?

If so, please specify what improvements are required

11. Does this facility require improvements? If so, please specify what improvements are required.

Yes

Section 2- Sport and Physical Activity

12. Do you use facilities outside of Daventry district, Northampton borough or South Northamptonshire?

Yes

Section 2- Sport and Physical Activity

13. Why do you use facilities outside of Daventry district, Northampton borough or South Northamptonshire?

Nearer to home

Nearer to work

On the way home from work

Facilities are better

It is cheaper

No facilities of required type in Daventry district, Northampton borough or South Northamptonshire

Can't get a booking at a time wanted in Daventry district, Northampton borough or South Northamptonshire

Other (please specify)

Section 2- Sport and Physical Activity

14. Would you like to participate / participate more in sports and physical activities than you do at the

moment?

Yes

Possibly

Section 2- Sport and Physical Activity

15. What prevents you from participating / participating more?

(Please tick all that apply)

I do enough already

Lack of free time

Lack of people do exercise with

Lack of motivation

Lack of Interest

Ill health or disability

Difficulty travelling to facilities/activities

Difficulty accessing facilities/activities during suitable times

Lack of knowledge about what's available

Lack of appropriate clubs

Family commitments/childcare arrangements

Religious reasons

Cost

Lack of parking

Other (please specify)

In this part of the survey we are asking you about the open spaces in Daventry district,

Northampton borough or South Northamptonshire - what they're like, how you use them, how

you travel to them and whether they need be improved.

Section 3 - Open Spaces

1 2 3 4 5

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country parks (e.g.

Brixworth or Daventry

country Park)

Natural greenspaces

(e.g. meadows and

woodlands)

Amenity greenspaces

(e.g. grass areas in

housing areas)

Children's playgrounds

16. How IMPORTANT are each of the following types of open spaces to you? (Please rank in order of

importance. 1 = most important)

Section 3 - Open Spaces

Time Mode of transport

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country parks (e.g.

Brixworth or Daventry

country park)

Natural greenspaces

(e.g. meadows and

woodlands)

Amenity greenspaces

(e.g. grass areas in

housing areas)

Children's playgrounds

17. How long do you think you should be expected to travel to each type of open space? (Please select

the time, in minutes, and the ideal mode of transport)

Section 3 - Open Spaces

Daily Weekly Monthly Occasionally

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country parks (e.g.

Brixworth or Daventry

country park)

Natural greenspaces

(e.g. meadows and

woodlands)

Amenity greenspaces

(e.g. grass areas in

housing areas)

Children's playgrounds

18. How often have you used each of the following types of open spaces, in Daventry district,

Northampton borough or South Northamptonshire, in the last 12 months?

(Please leave blank if you do not use)

Thinking about the Daventry district, Northampton borough or South Northamptonshire open

space that you use the most....

Section 3 - Open Spaces

19. Name of the open space in DAVENTRY DISTRICT, NORTHAMPTON BOROUGH OR SOUTH

NORTHAMPTONSHIRE that you use most frequently? (If not a formal park / garden, please write the

name of the nearest street)

20. What is your main reason for using this space? (e.g. fresh air, entertain the kids, exercise)

21. How do you normally get there?

Walk

Cycle

Car

Bus

Other (please specify)

Significant problem Minor problem

Vandalism and graffiti

Litter / tipping

Anti-social behaviour

Dog fouling

Noise

Smells

Maintenance

Other (please specify)

22. Do you experience any of the following problems at this place? (Please select all that apply)

23. How long does it take you to get there? (in minutes)

0 - 5

6 - 10

11 - 15

15 +

Section 3 - Open Spaces

24. Is there an open space nearer to your home that you don't use?

Yes

Section 3 - Open Spaces

25. What is the name of this space?

26. Why do you not use this space?

Any other comments

27. Do you have any other comments about sports facilities and / or open spaces in Daventry district,

Northampton borough or South Northamptonshire that you would like to make?

Section 4 - About you

28. Are you male or female?

Male

Female

29. What age bracket do you fall into?

Under 16

16 - 24

25 - 45

46 - 60

Over 60

Postcode:

30. What is your postcode?

Please enter your full postcode (e.g. NN1 1DE). This information will be used only to monitor the spread

of respondents to the survey and for no other purpose.

31. How would you describe the type of work you do?

Student

Unemployed

Manual

Semi-skilled

Skilled

Professional

Manager/Director/Company Owner

Retired

At home, not earning or seeking work

32. Which of the following best describes your ethnicity?

White

Mixed/Multiple Ethnic Groups

Asian/Asian British

Black/African/Caribbean/Black British

Other Ethnic Group

Prefer not to respond

Introduction

A review of how local people use their open spaces and sporting places is taking place. We are particularly keen to hear what

young people feel as you’re our open space and sports enthusiasts for the future.

We want to know what you think of your open spaces and sporting places - what improvements could be made? What would

encourage you to use them more often?

The survey will take about 10 minutes and is split into three parts. Part one asks you about yourself, Part two relates to sports and

physical activities and Part three relates to open spaces.

Your answers are important to us. We can use what you tell us to make your spaces and places better by planning and investing in

them. So please try to complete all questions as fully as possible.

What you tell us will remain anonymous and will be treated in the strictest confidence.

Thank you for taking part.

Part 1 - about you

1. Which school do you attend?

2. What school year are you in?

Year 7

Year 8

Year 9

Year 10

Year 11

Year 12

Year 13

3. Are you male or female?

Male

Female

4. Which of the following best describes your ethnicity?

White

Mixed/Multiple Ethnic Groups

Asian/Asian British

Black/African/Caribbean/Black British

Other Ethnic Group

Prefer not to respond

APPENDIX 9: West Northamptonshire Student Survey

Part 2 - Sports facilities

Please specify any other facilities you use

5. Do you use any of the following facilities outside of your school PE lessons? (Please select all that

apply)

Walking / Running routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Gymnastics centre

Grass pitches (Football / Rugby / Cricket etc)

Artificial grass pitches / All weather pitches

Outdoor hard courts / Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving ranges

Athletics facilities

Indoor tennis

Community centres / Village halls (for sports/active recreation use)

None

Part 2 - About sports facilities

Too much About right Too little No opinion

Walking / Running

routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Gymnastics centre

Grass pitches (Football

/ Rugby / Cricket etc)

Artificial grass pitches /

All weather pitches

Outdoor hard courts /

Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving

ranges

Athletics facilities

Indoor tennis

Community centres /

Village halls (for

sports/active recreation

use)

Other (as in previous

question)

6. Please tell us whether you feel there is TOO MUCH or TOO LITTLE provision for each type of facility:

This part of the survey deals with sports facilities and specific sports/activities that you

participate in. Please answer all of the questions in as much detail as possible.

Part 2 - About sports facilities

1 2 3 4 5

Walking / Running

routes (traffic free)

Cycle routes

Sports halls

Swimming pools

Gym / fitness facilities

Gymnastics Centre

Grass pitches (Football

/ Rugby / Cricket etc)

Artificial Grass Pitches /

All weather pitches

Outdoor hard courts /

Multi-Use Games Areas

Skate parks

Squash courts

Golf courses / Driving

ranges

Athletics facilities

Indoor tennis

Community centres /

Village halls (for

sports/active recreation

use)

Other (as in previous

question)

7. How IMPORTANT are each of the following types of facilities to you? (Please rank your top 5 facilities

in order of importance. 1 = most important)

Part 2 - About sports facilities

8. Do you currently take part in any form of sport or physical activity outside of your school PE lessons?

As well as formal sports, this also includes running, dance, walking and cycling.

Yes

Part 2 - About sports facilities

At least once a week At least once a month

Badminton

Basketball

Gym and Fitness Classes

Gymnastics (inc. trampolining)

Martial

Arts/Boxing/Judo/Taekwondo/Wrestling

etc.

Netball

Squash and Racketball

Swimming, pool sports and pool fitness

classes

Volleyball

5-a-side Football/Futsal

Please specify any other indoor sports (including disability sports) you do and how often:

9. How often do you take part in each of the following INDOOR sports/activities outside of your PE

lessons?

(Please leave blank if you do not take part)

Part 2 - About sports facilities

At least once a week At least once a month

Angling

Athletics (incl. running/jogging)

Canoeing

Cricket

Cycling

Football

Golf

Hockey

Netball

Rowing

Rugby Union

Sailing

Skateboarding/BMX/Rollerblading

Tennis

Walking/Rambling

Please specify any other outdoor sports (including disability sports) you do and how often:

10. How often do you take part in each of these OUTDOOR sports/activities outside of your PE lessons?

(Please leave blank if you do not take part)

Thinking about the sports facility in South Northamptonshire that you use the most for sports

and physical activity outside of your PE lessons....

Part 2 - About sports facilities

11. What is the name of the sports facility that you use most frequently?

12. What activity do you use it for?

13. Why do you use this facility over others?

If so, please specify what improvements are required

14. Does this facility require improvements? If so, please specify what improvements are required.

Yes

Part 2 - About sports facilities

15. Do you use facilities outside of Daventry district, South Northamptonshire district or Northampton

borough?

e.g. in Banbury, Rugby, Milton Keynes, Market Harborough etc.

Yes

Part 2 - About sports facilities

16. Why do you use facilities outside of Daventry district, Northampton borough or South Northamptonshire?

Nearer to home

Facilities are better

It is cheaper

No facilities of required type nearby

Other (please specify)

Part 2 - About sports facilities

17. Would you like to participate / participate more in sports and physical activities than you do at the

moment?

Yes

Possibly

Part 2 - About sports facilities

18. What prevents you from participating / participating more?

(Please tick all that apply)

I do enough already

Lack of free time

Lack of people do exercise with

Lack of motivation

Lack of interest

Ill health or disability

Difficulty travelling to facilities/activities

Difficulty accessing facilities/activities during suitable times

Lack of knowledge about what's available

Lack of appropriate clubs

Family commitments/childcare arrangements

Religious reasons

Cost

Parents not able to take me

Other (please specify)

Part 3 - Open Spaces

1 2 3 4 5

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country parks (e.g.

Brixworth or Daventry

country Park)

Natural greenspaces

(e.g. meadows and

woodlands)

Amenity greenspaces

(e.g. grass areas in

housing areas)

19. How IMPORTANT are each of the following types of open spaces to you? (Please rank in order of

importance. 1 = most important)

Daily Weekly Monthly Occasionally

Formal parks and

gardens (e.g. Abington

or Steane Park)

Country parks (e.g.

Brixworth or Daventry

country park)

Natural greenspaces

(e.g. meadows and

woodlands)

Amenity greenspaces

(e.g. grass areas in

housing areas)

20. How often have you used each of the following types of open spaces, in Daventry district,

Northampton borough or South Northamptonshire, in the last 12 months?

(Please leave blank if you do not use)

Part 3 - Open Spaces

21. Name of the open space in DAVENTRY DISTRICT, NORTHAMPTON BOROUGH OR SOUTH

NORTHAMPTONSHIRE that you use most frequently? (If not a formal park / garden, please write the

name of the nearest street)

22. What is your main reason for using this space? (e.g. fresh air, exercise, to socialise)

23. How do you normally get there?

Walk

Cycle

Car

Bus

Other (please specify)

24. How long does it take you to get there? (in minutes)

0 - 5

6 - 10

11 - 15

15 +

Significant problem Minor problem

Vandalism and graffiti

Litter / tipping

Anti-social behavior

Dog fouling

Noise

Smells

Maintenance

Other (please specify)

25. Do you experience any of the following problems at this place? (Please select all that apply)

Part 3 - Open Spaces

26. Is there an open space nearer to your home that you don't use?

Yes

Part 3 - Open Spaces

27. What is the name of this space?

28. Why do you not use this space?

Additional comments

29. Do you have any other comments about sports facilities and / or open spaces in Daventry district,

Northampton borough or South Northamptonshire that you would like to make?

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