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Fall 2016 (Mr. Breitsprecher's Business Ed Home Page)

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©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 1
Marketing I: Unit 1 Review Name:
Fall 2016
1. At its most basic level, marketing can be described as a – please explain your answer. No credit given for a
1 or 2 word answer)
2. While we won’t make our Marketing I class about memorizing lists, it is important to be able to work with
the different ways marketing works today. Please describe each of the following functions of marketing:
A. Distribution
B. Selling
C. Financing
D. Information Management
E. Pricing
F. Product/Service Management
G. Promotion
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 2
3. While we won’t make our Marketing I class about memorizing lists, it is important to be able to work with
the different ways marketing works today. Please give an example each of the following functions of
marketing. NOTE: You may give an example from a product/service currently being sold (i.e. brand or
company) or you may be creative and show you can apply the functions with an example that you create but is
not currently being marketed.
A. Distribution
B. Selling
C. Financing
D. Information Management
E. Pricing
F. Product/Service Management
G. Promotion
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 3
4. Please define a “need” and state whether they are limited or unlimited.
5. Please define a “want” and state3 whether they are limited or unlimited.
6. In general, marketers do marketers today want to sell to customer needs or wants – be sure to explain your
answer.
7. What is a “product”?
8. What is a “service”?
9. Marketers talk about “added value” – what does this mean?
10. We reviewed 5 forms of utility – please define each:
A. Form:
B. Time:
C. Place
D. Ownership
E. Information
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 4
11. Please identify a product for each type of utility (you may use the same product for each or you may use
different products for each) and give an example of that utility being sure you demonstrate you understand that
concept.
A. Form:
B. Time:
C. Place
D. Ownership
E. Information
12. Please explain the “marketing concept”.
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 5
13. Please compare and contrast “customers” with “consumers” (HINT: State one way they are alike and one
way they are different)
14. Identify each part of the marketing mix/4 P’s.
A.
B.
C.
D.
15. Please state and explain one way that a marketer can use each element of the marketing mix/4 P’s
A.
B.
C.
D.
©2016 Mr. Breitsprecher & BreitLinks (www.breitlinks.com) All Rights Reserved Marketing Unit 1 Review, Page 6
16. What does the term “market segmentation” mean?
17. Please define each of the following:
A. Demographic
B. Psychographic
C. Geographic
18. Please give and explain an example of how each of the following can be used by marketers:
A. Demographics
B. Psychographics
C. Geographics
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