Certain tourism-related expenditures must be awarded on a “percentage of tourism” basis.
Applicants must be able to substantiate how much of the total expenditure is related to tourism,
and must be able to provide the “percentage of tourism” to the total budget of the project.
Categories of Qualifying Expenditures (as applied to West Columbia):
Under the Code, in order to qualify for a tourism-related expenditure, the expenditure must (1)
be used to attract or provide for tourists, and (2) can not be used for an item that would
normally need to be provided for by the municipality. There are five (5) categories of
tourism-related expenditures applicable for the City of West Columbia:
Advertising & Promotion of Tourism – Under Code Section 6-4-10 (4)(b)(1), monies in
the Tourism-related Fund can be used for advertising and the promotion of tourism to
increase tourism in the municipality. Qualifying expenditures would include monies
spent on magazine, newspaper, web, radio or television advertising in an attempt to
promote the municipality to tourists. Qualifying expenditures also include monies
spent to promote the municipality to entities that specialize in tourism, such as bus tour
companies and travel agencies.
Arts & Cultural Events – Under Code Section 6-4-10 (4)(b)(2), monies in the Tourism-
related Fund can be used for the promotion of the arts and cultural events.
Expenditures that can qualify include monies used for advertising or the promotion of a
particular festival or arts/cultural event held in or near the municipality in an effort to
attract tourists who will stay in hotels/motels, etc. within the city.
Facilities for Civic and Cultural Events – Under Code Section 6-4-10 (4)(b)(3), monies
in the Tourism-related Fund can be used for the construction, maintenance and
operation of facilities for cultural and civic activities, including construction and
maintenance of access and other nearby roads and utilities for the facilities. Eligible
expenditures can include the costs incurred in building a civic center, a museum or a
coliseum. Funds may also be used for the continued operation of such facility
including repairs, and management fees or salaries of those who work at the facility.
Please note that the facility must enhance the ability of the municipality to attract
and provide for tourists and can not provide a purely local function or benefit.
Tourist Transportation – Under Code Section 6-4-10 (4)(b)(6), monies in the Tourism-
related Fund may be used for tourist shuttle transportation. Qualifying expenditures
include any monies spent to provide public transportation to tourist, such as shuttle
buses or trolleys. For example, shuttles to transport persons from the airport to hotels,
or from the hotels to tourist attractions, or from conventions or tourist attractions to
other tourist facilities would qualify.
Visitors Centers – Under Code Section 6-4-10 (4)(b)(8), monies in the Tourism-related
Fund may be used for operating visitor centers. Expenditures that will qualify are any
monies spent to operate and maintain centers whose primary purpose is to provide
information, brochures, and other services to tourists.
Who is eligible to apply?
Eligible applicants include public and private non-profit organizations. No grant can be made to
a private for-profit organization to be expended by the organization for its own event. Also,