Event Sponsorship Guidelines
Fiscal Year 2019-2020
First 5 San Mateo County (F5SMC) has a core strength and long history in developing partnerships
and facilitating collaboration. Our vision of success for every child would not be possible without
the collaboration of our partners throughout the county.
This set of guidelines provides direction for potential community partners interested in receiving
sponsorship for community events. The goal is to sponsor community events that broaden
F5SMC’s reach into the community and focus on the following focus areas as defined in our
Child Health and Development
Event Sponsorship Eligibility Criteria
Agencies may request a sponsorship if the event meets the following criteria:
Ties to the focus areas above and are consistent with the Commission’s vision and mission
Targets families/children prenatal to age 5, high priority populations or communities as
defined by F5SMC
Takes place in San Mateo County
Provides F5SMC with advertisement opportunity and/or include F5SMC in promotions prior
to, and during the event (For example: print, radio, web, and televised advertisement and
Provides a booth space for F5SMC staff to participate during the event, if appropriate
Requesting agency coordinates with F5SMC staff to ensure proper crediting policy and
general marketing is consistent with F5SMC standards
The event is designated smoke free
The event is not used to lobby or otherwise attempt to influence legislation.
The event is not used for religious purposes.
The event is not used for fundraising purposes.
Standards for Collaboration
F5SMC will not endorse, directly or through implied endorsement, specific products, services,
educational programs or enterprises.
As a public agency, products developed in collaboration with F5SMC are in the public
Post Event Reporting
Sponsorship recipient will provide F5SMC with event outcomes data including but not limited
to: attendance and participation of other community agencies; attendance of children up to
age 5 and their families; an overall description of the event highlighting the value of
community collaboration and of First 5’s sponsorship investment; A representative from the
requesting Agency may be asked to make a brief presentation at a F5SMC Commission
Organizations and businesses interested in the Event Sponsorship Program must submit the
attached sponsorship request form.