Event Planning and
Promotions Worksheet
Fresno State Alumni Association | www.fresnostatealumni.com | Phone: 559.278.ALUM | Fax: 559.278.6790
Chapter/Club:
_____________________________________________________________________________
Instructions:
1. All events must be coordinated through the Fresno State Alumni Association, including online registration and
payment processing. Use of third party providers (i.e. Event Brite, Constant Contact, etc.) is not allowed.
2. Please complete and submit this form 45-60 days prior to the date of your event. Email to Amanda Hall
(ahall@csufresno.edu).
3. The information you provide on this form will help in event promotions. This includes graphic design, event
collateral, email marketing, social media, etc.; online registration, payment processing, etc.
4. To help ensure we are able to provide as much help as possible, after you send to the FSAA we will contact you
to review the event and additional details.
EVENT DETAILS
Event name:
_____________________________________________________________________________
Date of event:
_____________________
Start time:
_______________
_______________
Location of event:
_____________________________________________________________________________
# of Guests (estimate):
_____________________
Event type:
Social/Mixer Alumni/Friends only
Fundraiser General
(check all that apply)
Social/Mixer Alumni/Friends & students
Fundraiser Scholarship endowment
Educational event (i.e. conference, talk)
Other: _______________________________
Do you plan on including a silent auction at your event?
Yes No
Do you plan on including a raffle (opportunity drawing prize) at your event?
Yes No
Silent auctions and raffles (opportunity drawings):
1. There are strict requirements and laws surrounding the use of silent auctions and/or opportunity drawings.
2. Please use the informational materials provided on the Helps and Resources page.
3. We will also work with you to ensure all laws, policies and procedures are followed.
Products: Do you plan on giving away or selling any kind of promotional products?
Yes No
Requirements for promotional products/giveaways:
1. The FSAA is responsible to track and account for any inventory/product.
2. A licensed vendor must be used. We will assist you with this process.
3. Sales of products: We will work with you to determine relevant variables, including sales tax, fair market
value, method of processing sales, post-sales reconciliation, tracking and use of remaining inventory, etc.
4. Product giveaways: We will work with you to determine relevant variables, including tracking/recording of
inventory, determining what constitutes a “giveaway”, and post-event tracking/use of remaining inventory.
Food: Will there be food at your event?
Yes No
Requirements for food:
1. If your event is located on the Fresno State campus, we are required to use University Catering Services.
2. If you wish to use another food vendor, you must submit a food waiver application at least 45 days in
advance. This information will be provided to you by FSAA staff.
Alcohol: Will alcohol be present at your event?
Yes No
Requirements for alcohol:
1. On-campus: You must complete an alcohol waiver form. The FSAA will assist you.
2. Off-campus: This will require an ABC Liquor License. The license must be obtained by the FSAA. Only an
approved FSAA staff member can approve/sign the license.
Event Planning and
Promotions Worksheet
Fresno State Alumni Association | www.fresnostatealumni.com | Phone: 559.278.ALUM | Fax: 559.278.6790
Event description:
Important: Please write clearly and be as descriptive as possible. The information you provide is what will appear on the event registration page
(viewed by the public). FSAA staff will help provide copy/edit services. If more convenient, you may provide this description in a separate email.
Reserving the Smittcamp Alumni House
Alumni Chapters and Clubs have the opportunity to reserve the Smittcamp Alumni House (SAH) rent free (other
charges may apply).
Please note: requests to reserve the SAH are subject to facility availability.
All events held at the SAH are subject to Fresno State policies.
To submit a reservation request click here.
EVENT REGISTRATION & EVENT FEES
What date do you want online event registration to go live?
_____________________________________________
Is there a fee to attend the event?
Yes No
[If Yes] Amount:
$__________________________
If cost goes up after a certain date, please complete:
Date of increase:
__________________________
New amount:
$__________________________
What date should event registration be taken down?*
_____________________________________________
*Note: Online registration is always taken down at 12:01 a.m.
EVENT SPONSORS
Do you have/plan on having event sponsors?
Yes No
If yes: Please provide information on package names and amounts below. Provide explanation of benefits on a separate sheet.
Package 1
Package 2
Name:
__________________________________
Name:
__________________________________
Amount:
$_____________________
Amount:
$_____________________
Package 3
Package 4
Name:
__________________________________
Name:
__________________________________
Amount:
$_____________________
Amount:
$_____________________
Event Planning and
Promotions Worksheet
Fresno State Alumni Association | www.fresnostatealumni.com | Phone: 559.278.ALUM | Fax: 559.278.6790
EVENT NOTIFICATIONS
Provide names and emails of two officers (one should be your Treasurer) to receive updates when people register.
Name:
________________________________
Email:
___________________________________________
Name:
________________________________
Email:
___________________________________________
EVENT FINANCES
Expected Income:
$ ______________________
Expected Expenses:
$ ______________________
Expected Net profit:
$ ______________________
PREPARED BY
Your name:
____________________________________
Cell:
____________________________________
Email:
__________________________________________________________________________________