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Directions. The marketing mix or four Ps of (Mr. Breitsprecher's Business Ed Home Page)

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©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved The Marketing Mix
Name:
Marketing Mix: The 4 Ps
Directions. The “marketing mix” or “four P’s” of marketing are used to
create products/services that meet needs/wants that are priced to maximize
sales & revenues. Place means getting them where customers nee/want
them. Finally, we have to communicate why people should own our
product/service and where they can purchase.
For each product below, decide on an appropriate price, place, and
promotion. Please explain why you chose your answers.
Product
Price
Place
Promotion
Dog Care/Walking
Service. NOTE: You
may use one of the three
pricing strategies:
1. Bargain, 2. Premium,
3. Super-Premium if you
are unsure of pricing.
Custom Skateboard.
NOTE: You may use one
of the three pricing
strategies: 1. Bargain,
2. Premium, 3. Super-
Premium if you are
unsure of pricing.
Snickerdoodles Cookies
(Bag of 6) NOTE: Use
a REAL PRICE based on
other small bags of snack
foods – lower (bargain),
same (premium), or
higher (super-premium)
Cola Soft Drink (16 oz)
NOTE: Use a REAL
PRICE based on other
small bags of snack foods
– lower (bargain), same
(premium), or higher
(super-premium)
Chocolate Milk (16 oz)
NOTE: Use a REAL
PRICE based on other
small bags of snack foods
– lower (bargain), same
(premium), or higher
(super-premium)
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Completed 15 December 2020

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